• Why Google Analytics is Best for Data-Driven Content Marketing

This article explains what content marketing is and how to use data from Google Analytics to enhance your strategy.

• Demand Path Optimization: A Publisher Panacea

Everyone seems to be focused on the “new” data strategies that publishers can deploy in a post-cookie world. The New York Times set the agenda with their news about phasing out third party data and introducing their own proprietary first-party audience segments.

• How Do Publishers Get Readers to Keep Paying for News? — The Media Roundup

The Press Gazette reports that top English-language publishers are raking in subscriptions in the millions, but a recent report from Piano Media raises the specter of post COVID-19 churn.

• The Top 5 Best CRMs for Magazine Publishers

A CRM for magazine publishers takes the specific needs of publishers into account and includes industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

• 7 Best Practices for Successful Email Subject Lines in 2021

Email subject lines are one of the most important elements of any marketing email. Here are the top email subject line best practices for digital marketing.

• Substack Reminds Publishers to Focus on Email as a Product

In the publishing world, Substack grew into a bit of a phenomenon. It’s a low-tech, self-publishing newsletter platform that attracted a number of high-profile journalists from the industry.

• 63% Users Willing to Accept Light, Non-intrusive Ads: How Publishers can Reconfigure Their Advertising Strategies

User adoption of Acceptable Ads is growing fast. It reached 218 million users in 2020, according to the 2021 PageFair Adblock Report by Blockthrough, an ad tech company.

• The Top 5 Best CRMs for Magazine Publishers

A CRM for magazine publishers takes the specific needs of publishers into account and include industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

• Why Google Analytics is Best for Data-Driven Content Marketing

Understanding Google Analytics helps you produce content that your target audience wants to see. The platform provides actionable insights, like click-through and bounce rates, time spent on page, and more.

• Courting Media Consumers with a Customized Approach

The pandemic triggered further consumer reliance on media for entertainment, information, and social connections. As consumers re-enter life outside the home, publishers are assessing how they’ll maintain strong post-COVID consumer relationships.

• Why Publisher-First Party Data is a Privacy-safe Solution for Brands

Marketers and advertisers are set to lose huge pools of data that build their data-driven marketing strategies. With opportunities among the threats, research shows that publishers are stepping up to fill the impending data void.

• The Top 5 Best CRMs For Magazine Publishers

A CRM for magazine publishers takes the specific needs of publishers into account and include industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

• Why You Should Optimize Your Marketing Strategy with an Automation Software

Digital marketers are always looking for new and innovative ways to streamline and develop strategies that are efficient and effective. The goal of every digital marketing strategy, no matter the industry, is to provide a solution to a customer’s problem.

• The Race is on for Publishers and Brands to Leverage First-Party Data

Privacy regulations and browser updates are restricting the use of personal identifiers and customer data gathered via third-party cookies. Needless to say, this is causing huge disruption to the way the digital advertising industry works today.

• Navigating COVID-19 and Ad Tech: 7 Tactics for Publishers

In response to an initial coronavirus news, a number of outlets witnessed record traffic to their sites and growth in subscribers. At the same time, however, they had to contend with a major slump in advertising revenues as marketers shut their bank accounts.

• 8 Qualities to Seek in a Publishing CRM

One of the easiest ways to streamline these everyday tasks is by implementing a customer relationship management (CRM) software. If you’re in the publishing industry and looking to optimize your processes and boost profitability, read on.

• How to Choose the Best Sales Lead Management Software

Every company focused on selling high-value products and services needs to become familiar with lead generation-based marketing practices, tools, and customer relationship management (CRM) software.

• What Publishers Need to Measure for Healthy Header Bidding

Header bidding is an essential component of most publishers’ ad monetization strategies, enabling better inventory fill rates and higher revenue.

• Publisher Strategies for Navigating the Programmatic Future

2020 threw a new level of challenges at the advertising industry. A pandemic, politically charged social and cultural unrest, and a pending loss of identity (via third party cookies and IDFA) left media buyers and sellers playing catch-up.

• How to Start a Magazine [Part 3]: Marketing Your Magazine and Growing Readership

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing your readership, and retaining existing subscribers.

• 6 Best Tips for Landing Clients Using Lead Identification Software

Did you know that nearly 90% of users search for local businesses on the internet? Without a way to identify these visitors, you’re missing out on hundreds of potential customers. Here’s how to make the most of lead identification software.

• 3 Ways Publishers Can Fight Fraud Before It Impacts Revenue

The World Federation of Advertisers estimated that by 2025, ad fraud will be a nearly $50 billion industry. With that much at stake, fraudsters are constantly evolving to work around measures that publishers have taken to quell their impact.

• Subscription Strategies in the Age of COVID: 7 Developments for Publishers

Prior to the coronavirus outbreak, publishers were already pivoting to subscriptions. At the start of the year, the Reuters Institute for the Study of Journalism (RISJ) found that 50% of digital leaders identified reader revenue as their major income focus for 2020.

• How to Start a Magazine [Part 3]: Marketing Your Magazine and Growing Readership

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing your readership, and retaining existing subscribers.

• 16 Proven Ways to Build and Leverage Your Customer Database

Developing and leveraging customer databases is vital to digital marketing. If your database needs a boost, lead generation should be a top priority.

• Retiring third-party cookies: Stop panicking and start planning

Last January, Google announced the end of third-party cookies by 2022. The industry went into a frenzy. All the while, Google quietly forged ahead.

• “Pay for popularity”: Publishers need to experiment more, not less, with performance tools

Recently, a piece announcing that the Daily Telegraph would link content creator pay with popularity drew snarky criticism from the media community.

• How to Start a Magazine [Part 3]: Marketing Your Magazine and Growing Readership

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing your readership, and retaining existing subscribers.

• An Introduction to Lead Generation

Lead generation is one of the most commonly used words in marketing and sales, but what does it mean? Learn more about lead generation strategies.

• Publishers Go Beyond Diversity Reports and Plan for Action

Last summer’s Black Lives Matter movement served as a catalyst for change in the workplace. Ignited employee voices and their frustrations filled Slack and social media.

As more people shared their work (and life) experiences, it became clear that businesses needed to examine their internal culture and take action.

• A Swiss Army Knife for Publishers: Newsletters Grow Subscriptions, Generate Ad Revenue, and Gear Up for a Cookie-less World

The pandemic bumped both production and consumption of newsletters across the industry. People stayed at home and looked for sources of information they trusted. What could they deem more trustworthy than emails they opted into?

• How to Start a Magazine [Part 3]: Marketing Your Magazine and Growing Readership

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing readership, and retaining your existing subscribers.

• Everything You Need To Know About Website Visitor Tracking

Learn more about website visitor tracking, how it works, and how your business can benefit from the data it provides.

• What Publishers Can Learn from D2C Brands

Successful direct-to-consumer brands have a strategy for every customer touchpoint. These new startups made this way of marketing and selling into its own model with a renewed focus on understanding what customers want, expect, and need.

• Google Says, “We’re Not Going to Block Advertisers and Publishers from Connecting”

In a somewhat surprising move, Google announced that it’ll stop using users’ browser history for ad targeting. The company stated it won’t develop new ways to track individual users across the internet, once it phases out existing ad-tracking technology from Chrome browsers.

• How to Start a Magazine [Part 3]: Marketing Your Magazine and Growing Readership

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing readership, and retaining your existing subscribers.