The Media Minute 03.31.2021

Did you know that nearly 90% of users search for local businesses on the internet? Without a way to identify these visitors, you’re missing out on hundreds of potential customers. Here’s how to make the most of lead identification software.

The World Federation of Advertisers estimated that by 2025, ad fraud will be a nearly $50 billion industry. With that much at stake, fraudsters are constantly evolving to work around measures that publishers have taken to quell their impact.

Prior to the coronavirus outbreak, publishers were already pivoting to subscriptions. At the start of the year, the Reuters Institute for the Study of Journalism (RISJ) found that 50% of digital leaders identified reader revenue as their major income focus for 2020.

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing your readership, and retaining existing subscribers.

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