How W Continues To Break The Fashion Magazine Mold Fall fashion previews have been hitting newsstands over the past couple weeks, and for some brands, it’s more of the same. That is, we see racks full of covers with models dressed in high-fashion garb that would require some readers to max out their credit cards.
Google Says It Wants To Help Publishers Fight Facebook If there’s one macro trend with which almost every publisher is struggling, it’s the increasing distribution power of platforms like Facebook, and how that is continuing to disrupt traditional media business models.
Publishers Flock to New Instagram Stories Media firms are flocking to the new Instagram Stories, and that includes many of the same companies that are part of select group of publishers creating content for Snapchat Discover.
Make The Most Of Shareable Content Gretchen Tibbits knows how to create a direct and continuous dialogue with readers. As COO of Little Things, she leads a brand dedicated to “doing well by doing good.” The company has experienced unprecedented growth since its launch in 2014, becoming the fifth largest mobile site and number one in engagement per article on Facebook.
3 Ways Publishers Can Use KPIs To Make Data Actionable Publishers collect massive amounts of data, not just through magazine subscriptions, but also from every platform where they create content, including social media, newsletters, event registrations, and their websites.
Top 10 Best Selling Magazines In The World Over the course of the last few decades, print publications have been phased out in place of online publications. It’s the way of the world now. Most people prefer to read news online over print.
‘Mr. Magazine’ On Why Print Magazines Just Won’t Die Walking into his office at The University of Mississippi’s Meek School of Journalism and New Media, you are met by mountainous stacks of magazines on all sides. After your eyes adjust, you find Dr. Samir Husni, aka “Mr. Magazine” sitting at his desk amid magazine titles piled high.
Digital Media Is Worried Readers Are Burning Out On Too Many Ads During Facebook’s second-quarter earnings call in late July, Chief Financial Officer Dave Wehner said that the social media network’s ad load — or the number of ads on a website or platform — was going to be a “less significant factor in driving overall growth, especially after mid-2017.”
‘Mr. Magazine’ On Why Print Magazines Just Won’t Die Walking into his office at The University of Mississippi’s Meek School of Journalism and New Media, you are met by mountainous stacks of magazines on all sides. After your eyes adjust, one finds Dr. Samir Husni, aka “Mr. Magazine” sitting at his desk amid the magazine titles piled high.
Jamie Magazine Teams Up With Hearst Magazines Uk Hearst Magazines UK, the publisher of Good Housekeeping, Cosmopolitan, Harper’s Bazaar and ELLE, has been awarded the content publishing account for Jamie Oliver’s monthly food, travel and lifestyle title, Jamie magazine, winner of the award for International Consumer Media Brand of the Year at the 2015 PPAs.
Focus On Innovation, Not Cost Cutting, For Magazine Growth! I’m working with a magazine CEO who has seen revenues fall 45% over the last five years. Until last year, she didn’t think she had a problem because she cut costs enough to keep profits flat. Then last year, the bottom fell out. Now, the company is at risk of going bankrupt.
Amtrak To Launch New National Magazine Amtrak is launching its first national magazine in October. The National, a bi-monthly print magazine and digital portal, will be produced by the London-based publisher Ink. The new magazine will be available on up to 300 daily trains across the US.
Titan Entertainment: Pop Culture Any Way You Like Best known as the publisher of such global comics hits as the Doctor Who series and gritty bestsellers from its Hard Case Crime imprint, Titan Entertainment Group is a sprawling, multifaceted family-owned media company focused on pop culture. It has 250 employees and is headquartered in London, with staff in stores and warehouses in the U.K. and publicity staff in the U.S.
Why Bauer Media Still Believes In The Newsstand It’s no secret that the newsstand is not the revenue driver it once was for magazines. However, that hasn’t been the case for Bauer Media, a company that places heavy emphasis in that space with a portfolio that includes In Touch, Woman’s World and Closer.
3 Ways Publishers Should Share Data With Advertisers Today data insights are a necessity for advertisers. They’ve come to expect data at every stage of the sale. Whether publishers are demonstrating the value of a particular solution pre-sale, or sharing the results of campaigns post-sale, data is an integral part of the sales conversation.
What’s Hot In Niche Media This Week! Too hot to move, stats too hot to ignore, scorched by real influence, fake reality and much, much more. Here’s the latest hot, hot July news in niche media: (Did we mention it’s hot?)
Magazine Publishers Begin To Embrace Virtual Reality If you want to know why magazine brands are investing in virtual reality, just look at the numbers. NYTVR, the virtual reality app launched by The New York Times Magazine last November, has an average of 6.5 minutes of audience engagement per session.
Review Of Appnexus’ Publisher Summit With a staggering 92% of publishers in Europe participating in programmatic, according to the IAB, it’s clear that we’re now well past the tipping point – a reflection of how important ad technology has become for publishers.
Surprise: Teen Magazines Aren’t Dead When you think of teens a few decades ago you think of them ogling photos of dreamy heartthrobs in Tiger Beat and reading about how to get clearer skin in Seventeen.
Hibert Publishing Sells Off Magazine Assets Hibert Publishing has sold Colorado Parent and Westchester Family in two separate deals that owner Gary Hibert said likely mean the end for the company he’s run since Nov. 2012.
Future plc acquires Imagine Publishing for £14.2 million Future plc, the international media group and leading digital business, has agreed terms to acquire Miura (Holdings) Ltd, the holding company and ultimate parent company of Imagine Publishing Limited for a total consideration of some 179 million new Future shares.
Shoptalk: Can Publishers Step Away From the Brink of Peak Content? There’s been a lot of disparagement of publishers who employ ‘clickbait’ over the past few days. Though the definition has shifted from its origin as a term for the gap between what a publisher promises and what the article actually delivers to a more generic term for lazy reportage, nobody wants to be seen endorsing a model that prioritizes empty clicks.
“Medium’s team did everything”: How 5 publishers transitioned their sites to Medium “Even 15 years after Blogger, it’s still hard to publish on the internet,” a Medium executive told a group of publishers this past spring. Medium has now made it its mission to make publishing easier: After a few years of back-and-forth about whether it was a publisher or a platform (or, ugh, a platisher), the company has stepped firmly into the platform camp.
Johnson Publishing Sells ‘Ebony,’ ‘Jet’ Two of the country’s oldest consumer magazines targeting African-American readers have been sold, with Johnson Publishing’s announcement that private equity firm Clear View Group has acquired Ebony and Jet.