The Media Minute 09.27.2016

  • What Publishers Need To Know About AI
    Last week, Publishing Executive hosted a webinar in which we spoke with two experts about how publishers can compete with the kind of sticky user experience that leading platforms like Facebook offer by employing artificial intelligence.
  • The Cover Story: Harvard Business Review
    Business magazines are often overlooked when it comes to design. But in reality, many are producing some of the most visually arresting covers across magazine media.
  • Don’t Be Constrained By Being A Publisher
    Floating a brand that’s existed for almost half a century is a brave step, but one that’s necessary to expand a company’s revenue potential. Time Out, the international entertainment and culture business, took that step in June of this year, raising £90 million and giving the company a valuation of £195 million.
  • What Brands Need From Their Magazine Partners
    Mark Mulhern knows what’s going on inside a media buyer’s head. As eastern region president at iCrossing, the digital marketing arm of Hearst Corporation, Mulhern has his finger on the pulse of the very people that help magazine media companies pay their bills.
  • Younger Audiences Read More Mags Than The Population At Large.
    There was new research from Magnetic, CV Research and Carat, developing and adding weight to the long-standing notion of the trusted, influential relationship that magazines, notably printed ones, have with their readers through their passions.
  •  4 Questions To Ask Your Media Partner When Building A Distributed Campaign
    As publishers and marketers rapidly evolve to meet the ever-changing needs of consumers, the nimble ones have realized that a one-size-fits-all approach to content and advertising is insufficient to actually break through with today’s consumers.
  •  Publishers On Their Facebook Relationship: It’s Complicated
    With Facebook’s 1.7 billion users, it’s no wonder media companies are tailoring their editorial strategies to give the social giant what it wants. But that comes at a cost. Facebook can dial down the traffic it’s sending publishers at any time, and it’s also competing with them for finite ad dollars.
  • Woth Magazine: “Wonderful Things” Happen Between The Pages Of This New Dutch Launch
    We decided to make a print magazine because we wanted it to be a beautiful thing and we thought about design and designers and the way they work, for them materials are very important. We also thought about their skills and the stories behind their ideas for the product.
  • Way, Way Beyond Ads: How Publishers Can Boost Audience And Revenues!
    Niche publishers give their devoted readers the content they need, which in turn builds a strong audience and increases the opportunities for ad revenue. We consulted Krystle Kopacz, COO of the National Journal Group of Atlantic Media.
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The Media Minute 09.20.2016

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The Media Minute 09.14.2016

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The Media Minute 09.06.2016

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The Media Minute 08.30.2016

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The Media Minute 08.23.2016

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The Media Minute 08.16.2016

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The Media Minute 08.09.2016

  • Make The Most Of Shareable Content
    Gretchen Tibbits knows how to create a direct and continuous dialogue with readers. As COO of Little Things, she leads a brand dedicated to “doing well by doing good.” The company has experienced unprecedented growth since its launch in 2014, becoming the fifth largest mobile site and number one in engagement per article on Facebook.
  • 3 Ways Publishers Can Use KPIs To Make Data Actionable
    Publishers collect massive amounts of data, not just through magazine subscriptions, but also from every platform where they create content, including social media, newsletters, event registrations, and their websites.
  • Keys To Successful Partnerships In Niche Magazine Publishing
    Partnerships can be incredibly beneficial (and profitable) for niche magazine/media companies, but many end in failure early on.
  • Hearst Unleashes Fashion-Centric Advertising Campaign To Bolster September Issue Sales
    When magazine readers think about fashion, Hearst wants them to think about its titles. The New York-based publisher is rolling out an aggressive outdoor campaign for the September issues of four of its core fashion titles: Harper’s Bazaar, Elle, Marie Claire and Town & Country.
  • July Held Strong With 60 New Titles – 10 With Regular Frequency
    Summertime brings hot temps, great tans, super vacations & awesome magazines to accompany us on those funfilled, beach-driven days. And July proved true to that statement, with 10 new titles promising regular frequency.
  • Top 10 Best Selling Magazines In The World
    Over the course of the last few decades, print publications have been phased out in place of online publications. It’s the way of the world now. Most people prefer to read news online over print.
  • Former Condé Writer Launches Quarterly Print Publication For Girls
    The idea to start a new kind of print magazine for girls ages 5 to 10 came to editor-in-chief Erin Bried after a trip to the newsstand with her five-year-old daughter, Ellie.
  • ‘Mr. Magazine’ On Why Print Magazines Just Won’t Die
    Walking into his office at The University of Mississippi’s Meek School of Journalism and New Media, you are met by mountainous stacks of magazines on all sides. After your eyes adjust, you find Dr. Samir Husni, aka “Mr. Magazine” sitting at his desk amid magazine titles piled high.
  • Digital Media Is Worried Readers Are Burning Out On Too Many Ads
    During Facebook’s second-quarter earnings call in late July, Chief Financial Officer Dave Wehner said that the social media network’s ad load — or the number of ads on a website or platform — was going to be a “less significant factor in driving overall growth, especially after mid-2017.”
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The Media Minute 08.02.2016

  • ‘Mr. Magazine’ On Why Print Magazines Just Won’t Die
    Walking into his office at The University of Mississippi’s Meek School of Journalism and New Media, you are met by mountainous stacks of magazines on all sides. After your eyes adjust, one finds Dr. Samir Husni, aka “Mr. Magazine” sitting at his desk amid the magazine titles piled high.
  • Magazine Publishers Earning More Selling Access To Their Archives Than From Apple Itunes Store
    Some magazine publishers are earning more money from selling access to their archives than they are from digital sales via Apple’s iTunes store. According to digital magazine specialist Exact Editions, sales of archive subscriptions are a growing source of revenue for magazine publishers.
  • Jamie Magazine Teams Up With Hearst Magazines Uk
    Hearst Magazines UK, the publisher of Good Housekeeping, Cosmopolitan, Harper’s Bazaar and ELLE, has been awarded the content publishing account for Jamie Oliver’s monthly food, travel and lifestyle title, Jamie magazine, winner of the award for International Consumer Media Brand of the Year at the 2015 PPAs.
  • Pay It Forward: Laterpay, A German Payment Infrastructure Company, Offers Micropayments With A Twist
    Read now, buy later: “We defer the time when you have to register and pay to a later stage, letting you convince yourself of the content, of the quality of the content, of the benefits that are offered to you.”
  • Focus On Innovation, Not Cost Cutting, For Magazine Growth!
    I’m working with a magazine CEO who has seen revenues fall 45% over the last five years. Until last year, she didn’t think she had a problem because she cut costs enough to keep profits flat. Then last year, the bottom fell out. Now, the company is at risk of going bankrupt.
  • Video, Mobile & Analytics Technology Key For Publishers Future Growth
    Publisher’s success relies on delivering the content readers want most on the platforms and devices of their choice. That means publishers need to invest in technology that can help them understand reader behavior and align their content with readers’ interests.
  • Amtrak To Launch New National Magazine
    Amtrak is launching its first national magazine in October. The National, a bi-monthly print magazine and digital portal, will be produced by the London-based publisher Ink. The new magazine will be available on up to 300 daily trains across the US.
  • Titan Entertainment: Pop Culture Any Way You Like
    Best known as the publisher of such global comics hits as the Doctor Who series and gritty bestsellers from its Hard Case Crime imprint, Titan Entertainment Group is a sprawling, multifaceted family-owned media company focused on pop culture. It has 250 employees and is headquartered in London, with staff in stores and warehouses in the U.K. and publicity staff in the U.S.
  • Business On The Move: The Premier League, Stonewall, Jamie Magazine And More
    The Premier League is in the midst of deciding which global media agency it will appoint to help with the increase in planning and buying requirements expected following its decision to run a clean brand strategy after splitting with long-term title sponsor, Barclays.
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The Media Minute 07.26.2016

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