The Media Minute 09.10.2019

For so long newspapers have designed content with the print customer in mind, but times are changing. A recent Pew Research Center study based on 3,425 U.S. adults…

We know the reader experience is VERY different between print and digital. But whether we want to admit it or not, there can also be big differences in the writing experience as well.

Eighty percent of news outlets surveyed had established unpublishing policies, but almost half of those policies were not in writing and only two percent were shared beyond the newsroom.

Dramatic changes in the fantasy landscape, including the slowdown of daily fantasy and the rise of legalized gambling, have triggered an explosion of paid subscription products from both newcomers and incumbents.

As marketers turn to first-party data, B2B media company ALM is developing a suite of new advertising products to meet their needs and stand out among competitors.

The Publisher Podcast Awards, run by the team behind Media Voices, are now open for entries from publishers with podcasts.

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The Media Minute 09.03.2019

Fall is approaching, and as the publishing industry dusts itself off from the summer break and goes back to school, we’re heading into peak industry event season.

Publishers get roughly 4% more revenue for an ad impression that is cookie-enabled – or personalized – versus one that isn’t, according to a recent study by researchers at Carnegie Mellon University, University of Minnesota, and University of California, Irvine.

People say there is power in the words you use, so I did a little research into the most potent power words to suggest in my media sales training.

Recalling my 25 years covering the magazine industry’s tortured migration to digital, TV envy first became evident in the early 2000s.

“The key is the consumer will let you know when they’re done with the print product. Don’t prematurely yank it from them.”

Dream Team, the fantasy football offshoot from U.K. tabloid The Sun, has had a retention problem. From one year to the next, the free-to-play game would have to reacquire two-thirds of its audience who signed up to play the previous year, which is typically around 1 million subscribers.

 

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The Media Minute 08.27.2019

‘Pivot-to-video’ ended up hurting quite a few publishers but many continue to bet on the format. They range from global publishers like Conde Nast to region-specific ones like the Argentinian company Editora Perfil.

“It is important that journalists take the time to fully explain the issue and the response before exploring implementation, results, and insights.”

Events are likely one of the biggest revenue drivers (and if they’re not, they should be!) Everyone knows, the more people you get to your event – the BIGGER the revenue it delivers.

Journalism is, at its heart, about asking questions. And since the dawn of reporting, when civic-minded locals in ancient Rome circulated news sheets about important daily events, one question has been elevated above all others: Does this serve the public interest?

“We realized that it is time to retire MSDN Magazine and to carry on its work through web channels like docs.microsoft.com.”

We’re living in challenging times for digital publishers. While the Facebook-Google duopoly continues to grab an ever-increasing share of digital advertising budgets, a growing segment of consumers are turning to adblockers to opt out of ads completely.

 

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The Media Minute 08.20.2019

While magazines continue to scramble for new revenue streams, events are proving that they can tick off multiple boxes.

A little over a year ago, I wrote an article here outlining the latest trends and advancements in our newspaper industry. At that time, I went into the assignment eyes wide open and full of enthusiasm,

If you’re a magazine publisher chances are you are constantly coming up with creative ways to make additional revenue.

Every publisher wants to connect with their readers in a meaningful, impactful way. Tom Bengtson shares how his publication is doing just that AND making more revenue to boot.

Folks, it happened: The key to sustainable local news has been discovered. And it involves making money.

We’re living in challenging times for digital publishers. While the Facebook-Google duopoly continues to grab an ever-increasing share of digital advertising budgets, a growing segment of consumers are turning to adblockers to opt out of ads completely.

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The Media Minute 08.13.2019

While print isn’t always the answer, retailers and consumer brands are finding new value in an old medium.

What the heck do I mean? In ad sales, you have LOTS of continual pressure from the competition, your clients, your advertising director, and Publisher (Big P). Your days are filled with looming deadlines, renewal mandates, and irksome budget challenges.

“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, told participants at WAN-IFRA’s recent Digital Media North America conference in New York City.

The Acceptable Ads program, launched by the developers of Adblock Plus: what is it and how can digital publishers benefit?

The symbiotic relationship between advertisers and publishers dates back hundreds of years to the rise of print mass media, when branded advertisements emerged as a means of funding the handbills and newspapers that educated the general public, both in the U.S. and abroad.

The importance of newsletters in today’s media landscape comes as no surprise. French financial newspaper Les Echos found that readers who reached the website via email are more loyal than those who come via social media or search,

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The Media Minute 08.06.2019

The rise of big data–and the ability to collect, analyze and use it–has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception.

Media organizations are increasingly using analytics to drive editorial strategy, and most acknowledge the need for cross-departmental access to content performance and audience data.

Seven-day newspapers aren’t just talking about cutting out one or two days a week in print – they’re talking five or six. Is this the only way to accelerate the transition to digital or speeding their own decline?

Today we’re bringing back one of our all-time favorite Million Dollar Ideas from our Niche CEO Summits. (Niche Pro Tip – there’s another one coming up in November.)

While the US is home to Silicon Valley and a host of innovative startups, there’s one area that hasn’t caught up with Europe. American news media lacks strong, resilient technology to support the switch to subscriptions.

Hundreds of young people are entering the startup ecosystem. It’s a flood of such companies and activity.  The whole country is coming up with new ideas for products and service.

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The Media Minute 07.30.2019

Everyone cares about their reputation to a certain degree. Emails have reputations too even though they aren’t people. Just check your spam folder. These emails have bad reputations for many reasons.

Every publisher knows that developing revenue from either the reader or advertiser side of the equation is critical for your growth as a niche publication.

Staff reporter Hanna Horvath, of Policygenius, knew that her readers are typically people in their thirties and forties, going through major life changes like getting married, having kids, buying homes, and navigating the unfamiliar financial responsibilities that go with them.

Feeds are still the dominant ad placement within Facebook. But ad buyers say they’re seeing more of a shift to Stories, in particular, Instagram Stories, over the last year.

Change does not want to happen. The status quo is tenacious. Change management is hard.
Heck, Newton’s first law is the Law of Inertia. Things will stay as they are, unless a force pushes or pulls on them.

Family Tree, which was also acquired by AIM during the auction, was resold to Yankee Publishing.

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The Media Minute 07.23.2019

By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.”

Looking for ways to monetize your content? Think outside the “repurpose box” with these top 10 ideas pulled from the Niche Stash o’ Awesome!

Opensignal, a mobile analytics company, recently released its analysis of 5G performance in eight countries. According to the report, “5G boosts the maximum real-world download speed by up to 2.7 times 4G users’ top speeds.”

In 2017, Business Insider’s top executives used their pitch at the NewFronts to talk about its short-form video know-how, which could create lines around the block for everything from rainbow bagels to oversized blocks of gooey cheese.

I recently received a fantastic email from a single title B2B publication that I work with: “As of today, we are on track for $452,380 in digital revenue alone. This is a 66% increase over last year’s digital revenues of $271,798!”

A Q&A with Kate Hathaway Weeks on the steps she took to turn the regional magazine into a national media company.

 

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The Media Minute 07.16.2019

When it comes to supporting content, Facebook is the do-it-all platform. From pictures to videos to external links— you can count on Facebook. Before going through some techniques to make your Facebook page stand out, let’s go over some basic terminology of the platform that I’ll use in describing the best practices.

It can be tempting to give in to the summer ad sales slump. It happens with a lot of companies because advertisers go dark as they’re out on vacation or busy with their kids.

The past few years have seen the launch of several news rating services that measure the trustworthiness of news organizations. They have grown amidst increasing concerns over fake news negatively affecting trust levels in news media.

As Prime Day continues to expand — the shopping extravaganza will last 48 hours this year, up from 36 hours last year and 30 hours the year before that — publishers continue to devote more energy to it.

Millennials are forcing marketers to rethink the way they promote products and services. Content marketing speaks to them the best.

While we celebrated our nation’s 243rd year of independence last week, many also mourned the death of a nearly 70-year-old American institution—Mad magazine.

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The Media Minute 07.09.2019

On average, people read ten online reviews before trusting a business. What if you don’t have ten reviews or those ten reviews aren’t the best? How can you get more?

Today we’ve got another Million Dollar Idea for you from our most recent CEO Summit in Denver. Kevin VanGundy shared his tips for focusing your revenue growth strategy no matter the size of your publication.

How often do you hear the line “I’m your regular/loyal reader”, after meeting someone and saying that you work for a certain newspaper? Probably a lot, right?

When it comes to content, The Economist takes the view that value trumps volume, a view that extends to its email newsletters.  That’s why it has honed design and content changes to its two flagship newsletters so they act as standalone editorial products that suit the readers’ needs, rather than launching additional email newsletters.

Many legacy publishers are struggling for the same reasons that traditional, non-digitally native retailers did when DTC brands like Bonobos, Casper, and Warby Parker emerged.

This didn’t take a ton of capital. It just took a lot of willingness on the part of a lot of different folks to collectively figure out what we should do, where are the gaps, and how we can fill them.

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