Every company focused on selling high-value products and services needs to become familiar with lead generation-based marketing practices, tools, and customer relationship management (CRM) software.
Header bidding is an essential component of most publishers’ ad monetization strategies, enabling better inventory fill rates and higher revenue.
2020 threw a new level of challenges at the advertising industry. A pandemic, politically charged social and cultural unrest, and a pending loss of identity (via third party cookies and IDFA) left media buyers and sellers playing catch-up.
In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing your readership, and retaining existing subscribers.