What Publishers Need To Know About AI Last week, Publishing Executive hosted a webinar in which we spoke with two experts about how publishers can compete with the kind of sticky user experience that leading platforms like Facebook offer by employing artificial intelligence.
The Cover Story: Harvard Business Review Business magazines are often overlooked when it comes to design. But in reality, many are producing some of the most visually arresting covers across magazine media.
Don’t Be Constrained By Being A Publisher Floating a brand that’s existed for almost half a century is a brave step, but one that’s necessary to expand a company’s revenue potential. Time Out, the international entertainment and culture business, took that step in June of this year, raising £90 million and giving the company a valuation of £195 million.
What Brands Need From Their Magazine Partners Mark Mulhern knows what’s going on inside a media buyer’s head. As eastern region president at iCrossing, the digital marketing arm of Hearst Corporation, Mulhern has his finger on the pulse of the very people that help magazine media companies pay their bills.
Publishers On Their Facebook Relationship: It’s Complicated With Facebook’s 1.7 billion users, it’s no wonder media companies are tailoring their editorial strategies to give the social giant what it wants. But that comes at a cost. Facebook can dial down the traffic it’s sending publishers at any time, and it’s also competing with them for finite ad dollars.
What You Need To Know This Week | September 19, 2016 After weeks of rumors regarding an upcoming restructuring, the mood at Condé Nast, headquartered at 1 World Trade Center, has understandably turned sour. The potential plans that are circulating have made way for wild speculation among staffers.
Publisher Events: New Stuff To Check Out! Thinking of starting a new event or want to improve revenues on an existing one? Niche publishers are usually so busy organizing, planning and managing their own events.
Four Years Of Quartz: Jay Lauf Looks To The Future Of Digital Publishing Not many media properties achieve such instant recognition as Quartz has in its short four-year tenure. It’s due in no small part to the clearly articulated vision of founder Jay Lauf. He stepped in to Digital Media Strategies USA 2016 for a chat about how he turned the brand into an institution and an adjective.
Why Is The September Issue So Important? For years, September has been a huge month for fashion publications. Featuring all of the coming fashions for the fall and winter seasons, fashion and lifestyle print publications’ September issues are historically the largest of the year.
Behind Foreign Affairs’ Surge In Circulation If paid content is truly dying in the digital age, Foreign Affairs hasn’t received the memo. Over the last five years, the bimonthly journal — focused on international relations and U.S. foreign policy
How Magazine Companies Must Change Magazine publishers everywhere are campaigning for “magazine-media”, the neatly-named vision for print brands fighting for the future. Ranged against the brutal competition for consumer time and advertising cash, the campaigns are positively affectionate.
How Marie Claire Plans To Double Readers In 18 Months Marie Claire has set itself a goal to double its U.K. readership to 2 million monthly uniques in the next 18 months. According to Rich Sutcliffe, digital director for Time Inc., the title hasn’t reached its full potential online.
How Data Analysis Sharpens Up Your Content How relevant is your brand’s published content? How do you know what your customers like (and don’t like)? And how can you improve your content to make it perform better?
How magazine companies must change Magazine publishers everywhere are campaigning for “magazine-media”, the neatly-named vision for print brands fighting for the future. Ranged against the brutal competition for consumer time and advertising cash, the campaigns are positively affectionate
How The Role Of The Publisher Is Changing Traditionally, publishers are responsible for the overall performance of their publications, for driving growth and strategy, and leadership of the editorial teams
Weighing (In On) Fall Fashion Magazines September has long been a big month for fashion and beauty magazines. And while times have changed, September still carries a lot of weight for fashion brands.
Do The Abcs Reflect The True Influence Of Magazine Brands? There was a time when magazine publishers looked forward to the ABC results. Every six months, they got to find out whether their hard work had been rewarded by growing circulations – and celebrated with plenty of Champagne when times were good.
How W Continues To Break The Fashion Magazine Mold Fall fashion previews have been hitting newsstands over the past couple weeks, and for some brands, it’s more of the same. That is, we see racks full of covers with models dressed in high-fashion garb that would require some readers to max out their credit cards.
Google Says It Wants To Help Publishers Fight Facebook If there’s one macro trend with which almost every publisher is struggling, it’s the increasing distribution power of platforms like Facebook, and how that is continuing to disrupt traditional media business models.
Publishers Flock to New Instagram Stories Media firms are flocking to the new Instagram Stories, and that includes many of the same companies that are part of select group of publishers creating content for Snapchat Discover.
Make The Most Of Shareable Content Gretchen Tibbits knows how to create a direct and continuous dialogue with readers. As COO of Little Things, she leads a brand dedicated to “doing well by doing good.” The company has experienced unprecedented growth since its launch in 2014, becoming the fifth largest mobile site and number one in engagement per article on Facebook.
3 Ways Publishers Can Use KPIs To Make Data Actionable Publishers collect massive amounts of data, not just through magazine subscriptions, but also from every platform where they create content, including social media, newsletters, event registrations, and their websites.
Top 10 Best Selling Magazines In The World Over the course of the last few decades, print publications have been phased out in place of online publications. It’s the way of the world now. Most people prefer to read news online over print.
‘Mr. Magazine’ On Why Print Magazines Just Won’t Die Walking into his office at The University of Mississippi’s Meek School of Journalism and New Media, you are met by mountainous stacks of magazines on all sides. After your eyes adjust, you find Dr. Samir Husni, aka “Mr. Magazine” sitting at his desk amid magazine titles piled high.
Digital Media Is Worried Readers Are Burning Out On Too Many Ads During Facebook’s second-quarter earnings call in late July, Chief Financial Officer Dave Wehner said that the social media network’s ad load — or the number of ads on a website or platform — was going to be a “less significant factor in driving overall growth, especially after mid-2017.”
‘Mr. Magazine’ On Why Print Magazines Just Won’t Die Walking into his office at The University of Mississippi’s Meek School of Journalism and New Media, you are met by mountainous stacks of magazines on all sides. After your eyes adjust, one finds Dr. Samir Husni, aka “Mr. Magazine” sitting at his desk amid the magazine titles piled high.
Jamie Magazine Teams Up With Hearst Magazines Uk Hearst Magazines UK, the publisher of Good Housekeeping, Cosmopolitan, Harper’s Bazaar and ELLE, has been awarded the content publishing account for Jamie Oliver’s monthly food, travel and lifestyle title, Jamie magazine, winner of the award for International Consumer Media Brand of the Year at the 2015 PPAs.
Focus On Innovation, Not Cost Cutting, For Magazine Growth! I’m working with a magazine CEO who has seen revenues fall 45% over the last five years. Until last year, she didn’t think she had a problem because she cut costs enough to keep profits flat. Then last year, the bottom fell out. Now, the company is at risk of going bankrupt.
Amtrak To Launch New National Magazine Amtrak is launching its first national magazine in October. The National, a bi-monthly print magazine and digital portal, will be produced by the London-based publisher Ink. The new magazine will be available on up to 300 daily trains across the US.
Titan Entertainment: Pop Culture Any Way You Like Best known as the publisher of such global comics hits as the Doctor Who series and gritty bestsellers from its Hard Case Crime imprint, Titan Entertainment Group is a sprawling, multifaceted family-owned media company focused on pop culture. It has 250 employees and is headquartered in London, with staff in stores and warehouses in the U.K. and publicity staff in the U.S.
Why Bauer Media Still Believes In The Newsstand It’s no secret that the newsstand is not the revenue driver it once was for magazines. However, that hasn’t been the case for Bauer Media, a company that places heavy emphasis in that space with a portfolio that includes In Touch, Woman’s World and Closer.