Mobile Is Key Driver Of Magazine Audience Growth Mobile Web growth is the biggest indicator of overall magazine audience growth, according to the latest Magazine Media 360 Brand Audience Report, released this week from The Association of Magazine Media.
One Man’s Passion For The Brands He Believes In Makes Selling The Magazines “Some of those things were super-hot, red-hot at the time, and then they simmered down. They worked for a lot of marketers, and they worked for a lot of magazine brands to bring exposure to the consumers out there for both the magazine brand and for the advertiser that locked into and surrounded themselves with that.
Is Magazine Binging A ‘Thing’ Yet? Since the concept of digital magazines surfaced more than a decade ago, it has remained unclear when, where, how and even whether consumers really wanted a print-like experience on digital screens.
Publishers Are Using Their Newsletters As Labs For New Offerings The email newsletter has gone from being an afterthought for publishers to a platform unto itself. Today, the newsletter is a petri dish, where audience-development teams tinker with audience segments, trying to figure out what their most engaged readers care most about before investing in more similar content.
Publishers Reconsider Sponsored Links Media outlets are growing tired of sponsored links. The main reason is that in a time when more people than ever doubt the media’s legitimacy, the links can sometimes lead to incorrect or even offensive articles.
The Future Of Publishing: Form, Functional And Fashionable With most publishers still battling the rise of the smartphone as content distributor, it may seem premature and harsh to heed publishers against the “next big thing”. Yet, warns Piet van Niekerk, if sharing content on wearables is not on your radar, you may have already missed the boat.
How Free City Magazine Publisher Shortlist Media Is Expanding Into Video When news hit earlier this year that a woman working for a finance company in London was sent home for wearing flat shoes, Shortlist Media, which publishes weekly, free city magazines Stylist and Shortlist, scored a point for equality by filming blokes going to work in heels. The result was a 23 million views across social media.
Publisher’s Pain Management: Here’s The Solution! As entrepreneurs, niche publishers wear many hats. And even though sometimes it seems easier to just do it yourself rather than take the time to explain it to someone else, that’s short-term thinking.
Are Magazine Covers A Contrarian Indicator? FINDING a reliable way of timing the market is something that has eluded the greatest investment minds in history. That is why many people are tempted by the “magazine cover indicator” as a contrarian signal.
New Food Magazine Might Be In The Works When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront.
Making Content Marketing Work For You Content marketing, like so many emerging forces in the publishing business, could either be the savior of the industry or the death of media as we know it — it all depends on who you ask.
Print Advertising Standing Up To “Challenging Backdrop” The Advertising Association and Warc Expenditure Reportreveals quarterly UK advertising spend on direct mail, magazines, regional and national news titles, out-of-home signage, radio and television and gives forecasts for the coming two years.
Google Amp Gets Mixed Reviews From Publishers Google is stepping up its efforts to serve speedy content to mobile internet users with its Accelerated Mobile Pages, but the initiative is getting mixed reviews from publishers as some worry about its impact on their advertising revenue.
Edition Digital’s Newsstand Solution Stands Out The monetisation of digital content and magazines is one of the biggest challenges every publisher faces today. The dilemma is whether to launch and manage your own online store or to sell on established marketplaces.
New Tech Ushers In New Age Of Publisher Yield Competition for readers’ attention is increasing, advertisers are refusing to pay for impressions that don’t meet ever more advanced metrics. The market remains dominated by two major players that act as arch frenemies to the publishing world.
W Magazine Turns To Snapchat Discover To Reach Young Readers For its 10th anniversary art issue, W Magazine features two social media darlings on its cover: Kendall Jenner and Gigi Hadid. But rather than a typical celebrity photo shoot, the pair are wearing prosthetic noses and animal ears, against a highly retouched background.
Instyle UK Magazine To Shut Print Edition Time Inc is closing the UK print edition of its InStyle magazine and taking the brand digital-only. A number of jobs are under threat, but Time would not reveal how many would go while it carried out a consultation with staff.
Desktop Is The New Print For Publishers Consumer behavior changed over the past 20 years, as audiences shifted from traditional media to digital media. The industry experienced massive growth in content production, consumption, and ad spend thanks to this shift, except that revenue for publishers did not grow at the same time. It fell. Massively.
Sacramento Media Acquires Sierra Heritage Sacramento Media has acquired Sierra Heritage magazine from El Toyon, Ltd. The 35-year-old title, which covers the Sierra Foothills region, will be rebranded next year under the new name of Sierra Living.
What You Need To Know This Week This isn’t a new concept but the number of publishers interested in communicating one-on-one with their readers is growing. It has been particularly difficult for publishers, who have to consider their brand’s voice, to work their way around technological challenges.
The Power Of Print Manifests Itself Today existing brands are discovering the power of print on a regular basis. From television personalities to fashion retailers; the world of print is alive and well in the communities of many brands.
Publishers Become Retailers In The Market For Survival Today’s publishers are no longer just producers of newspapers and magazines. Faced with dwindling circulation and subscriptions and combined with insufficient revenues from online advertising, many publishers have added other strings to their bows
Gannett’s Buying Spree Extends To Magazines Apparently its recent feeding frenzy includes magazines, too. The country’s biggest newspaper chain has bought Golfweek, a weekly publication about golf that was launched by Charley Stine in 1975.
Future Of Media: Same Goals, New Tech While technology has completely disrupted the market, it also enables publishers to gather richer audience data, deliver highly-personalized content to reader interests, and drive greater engagement.
Gannett Buys ‘Golfweek,’ Events Business With its proposed acquisition of Tronc (formerly Tribune Publishing) keeping everyone in medialand on the edge of their seats this week, Gannett Co. took a little break to hit the links.
Institutions as a market for digital magazines Consumer magazines are a primary form of social history. For much of the 19th century, and especially the 20th century, consumer magazines became the most widespread and the most vivid form of popular culture.
How Dennis Publishing is achieving efficiency in innovation Too often at publishing summits, CEOs give vague overviews of their companies and some blandly inspirational messages about how to emulate that company’s success. The phrase “Don’t be afraid to…” is never more than five seconds away and may in fact be on every single slide during the presentation.
The Atomization of the Publishing Industry The next revolution of magazine publishing is upon us. The past several years have challenged media companies to evolve from the print that served our industry so well for decades to the online, social world we live in today.
How Email Marketing Can Help Publishers Overcome Ad Blockers The publishing industry finds itself inside the perfect commercial storm. Not only have consumers almost completely abandoned their desire to pay for content, they are now waging war on the advertising partnerships that enable publishers to distribute content for free.
What Publishers Need To Know About AI Last week, Publishing Executive hosted a webinar in which we spoke with two experts about how publishers can compete with the kind of sticky user experience that leading platforms like Facebook offer by employing artificial intelligence.
The Cover Story: Harvard Business Review Business magazines are often overlooked when it comes to design. But in reality, many are producing some of the most visually arresting covers across magazine media.
Don’t Be Constrained By Being A Publisher Floating a brand that’s existed for almost half a century is a brave step, but one that’s necessary to expand a company’s revenue potential. Time Out, the international entertainment and culture business, took that step in June of this year, raising £90 million and giving the company a valuation of £195 million.
What Brands Need From Their Magazine Partners Mark Mulhern knows what’s going on inside a media buyer’s head. As eastern region president at iCrossing, the digital marketing arm of Hearst Corporation, Mulhern has his finger on the pulse of the very people that help magazine media companies pay their bills.
Publishers On Their Facebook Relationship: It’s Complicated With Facebook’s 1.7 billion users, it’s no wonder media companies are tailoring their editorial strategies to give the social giant what it wants. But that comes at a cost. Facebook can dial down the traffic it’s sending publishers at any time, and it’s also competing with them for finite ad dollars.
What You Need To Know This Week | September 19, 2016 After weeks of rumors regarding an upcoming restructuring, the mood at Condé Nast, headquartered at 1 World Trade Center, has understandably turned sour. The potential plans that are circulating have made way for wild speculation among staffers.
Publisher Events: New Stuff To Check Out! Thinking of starting a new event or want to improve revenues on an existing one? Niche publishers are usually so busy organizing, planning and managing their own events.
Four Years Of Quartz: Jay Lauf Looks To The Future Of Digital Publishing Not many media properties achieve such instant recognition as Quartz has in its short four-year tenure. It’s due in no small part to the clearly articulated vision of founder Jay Lauf. He stepped in to Digital Media Strategies USA 2016 for a chat about how he turned the brand into an institution and an adjective.
Why Is The September Issue So Important? For years, September has been a huge month for fashion publications. Featuring all of the coming fashions for the fall and winter seasons, fashion and lifestyle print publications’ September issues are historically the largest of the year.
Behind Foreign Affairs’ Surge In Circulation If paid content is truly dying in the digital age, Foreign Affairs hasn’t received the memo. Over the last five years, the bimonthly journal — focused on international relations and U.S. foreign policy
How Magazine Companies Must Change Magazine publishers everywhere are campaigning for “magazine-media”, the neatly-named vision for print brands fighting for the future. Ranged against the brutal competition for consumer time and advertising cash, the campaigns are positively affectionate.
How Marie Claire Plans To Double Readers In 18 Months Marie Claire has set itself a goal to double its U.K. readership to 2 million monthly uniques in the next 18 months. According to Rich Sutcliffe, digital director for Time Inc., the title hasn’t reached its full potential online.
How Data Analysis Sharpens Up Your Content How relevant is your brand’s published content? How do you know what your customers like (and don’t like)? And how can you improve your content to make it perform better?
How magazine companies must change Magazine publishers everywhere are campaigning for “magazine-media”, the neatly-named vision for print brands fighting for the future. Ranged against the brutal competition for consumer time and advertising cash, the campaigns are positively affectionate