The Media Minute 11.08.2016

  • Mobile Is Key Driver Of Magazine Audience Growth
    Mobile Web growth is the biggest indicator of overall magazine audience growth, according to the latest Magazine Media 360 Brand Audience Report, released this week from The Association of Magazine Media.
  • Email Marketing Continues To Confound Publishers
    Despite email’s long-established role as a critical marketing channel for publishers, diverse challenges remain and, when it comes to return on investment, uncertainty persists.
  • One Man’s Passion For The Brands He Believes In Makes Selling The Magazines
    “Some of those things were super-hot, red-hot at the time, and then they simmered down. They worked for a lot of marketers, and they worked for a lot of magazine brands to bring exposure to the consumers out there for both the magazine brand and for the advertiser that locked into and surrounded themselves with that.
  • Is Magazine Binging A ‘Thing’ Yet?
    Since the concept of digital magazines surfaced more than a decade ago, it has remained unclear when, where, how and even whether consumers really wanted a print-like experience on digital screens.
  • Publishers Are Using Their Newsletters As Labs For New Offerings
    The email newsletter has gone from being an afterthought for publishers to a platform unto itself. Today, the newsletter is a petri dish, where audience-development teams tinker with audience segments, trying to figure out what their most engaged readers care most about before investing in more similar content.
  • Publishers Reconsider Sponsored Links
    Media outlets are growing tired of sponsored links. The main reason is that in a time when more people than ever doubt the media’s legitimacy, the links can sometimes lead to incorrect or even offensive articles.
  • The Future Of Publishing: Form, Functional And Fashionable
    With most publishers still battling the rise of the smartphone as content distributor, it may seem premature and harsh to heed publishers against the “next big thing”. Yet, warns Piet van Niekerk, if sharing content on wearables is not on your radar, you may have already missed the boat.
  • How Free City Magazine Publisher Shortlist Media Is Expanding Into Video
    When news hit earlier this year that a woman working for a finance company in London was sent home for wearing flat shoes, Shortlist Media, which publishes weekly, free city magazines Stylist and Shortlist, scored a point for equality by filming blokes going to work in heels. The result was a 23 million views across social media.
  • Publisher’s Pain Management: Here’s The Solution!
    As entrepreneurs, niche publishers wear many hats. And even though sometimes it seems easier to just do it yourself rather than take the time to explain it to someone else, that’s short-term thinking.
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The Media Minute 11.01.2016

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The Media Minute 10.25.2016

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The Media Minute 10.18.2016

  • Desktop Is The New Print For Publishers
    Consumer behavior changed over the past 20 years, as audiences shifted from traditional media to digital media. The industry experienced massive growth in content production, consumption, and ad spend thanks to this shift, except that revenue for publishers did not grow at the same time. It fell. Massively.
  • Has Social Media Killed Print? Not With Millennials In The Mix.
    With the advent of the digital age, many magazines have been moving away from print and capitalising on the sharing power of social media platforms for success among a new generation of readers.
  • Sacramento Media Acquires Sierra Heritage
    Sacramento Media has acquired Sierra Heritage magazine from El Toyon, Ltd. The 35-year-old title, which covers the Sierra Foothills region, will be rebranded next year under the new name of Sierra Living.
  • What You Need To Know This Week
    This isn’t a new concept but the number of publishers interested in communicating one-on-one with their readers is growing. It has been particularly difficult for publishers, who have to consider their brand’s voice, to work their way around technological challenges.
  • Why Publishers Are Getting More Serious About Personalization
    For years, marketers have dreamed of the day when they can communicate one-on-one with people on the internet. A growing number of publishers are sharing those dreams too, and they are investing heavily in making that happen.
  • The Power Of Print Manifests Itself
    Today existing brands are discovering the power of print on a regular basis. From television personalities to fashion retailers; the world of print is alive and well in the communities of many brands.
  • Can We Trust Reports Of Audience Growth For Publishers?
    As you know the reports of digital advertising ad fraud are reaching epidemic proportions. It seems no report and no data stream can be trusted.
  • Publishers Become Retailers In The Market For Survival
    Today’s publishers are no longer just producers of newspapers and magazines. Faced with dwindling circulation and subscriptions and combined with insufficient revenues from online advertising, many publishers have added other strings to their bows
  • How Publishers Can Work More Effectively With Luxury Brands
    Of all the publishing niches, the one that was arguably the slowest to embrace digital was the luxury sector. But print is still hugely important to aspirational brands.
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The Media Minute 10.12.2016

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The Media Minute 10.04.2016

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The Media Minute 09.27.2016

  • What Publishers Need To Know About AI
    Last week, Publishing Executive hosted a webinar in which we spoke with two experts about how publishers can compete with the kind of sticky user experience that leading platforms like Facebook offer by employing artificial intelligence.
  • The Cover Story: Harvard Business Review
    Business magazines are often overlooked when it comes to design. But in reality, many are producing some of the most visually arresting covers across magazine media.
  • Don’t Be Constrained By Being A Publisher
    Floating a brand that’s existed for almost half a century is a brave step, but one that’s necessary to expand a company’s revenue potential. Time Out, the international entertainment and culture business, took that step in June of this year, raising £90 million and giving the company a valuation of £195 million.
  • What Brands Need From Their Magazine Partners
    Mark Mulhern knows what’s going on inside a media buyer’s head. As eastern region president at iCrossing, the digital marketing arm of Hearst Corporation, Mulhern has his finger on the pulse of the very people that help magazine media companies pay their bills.
  • Younger Audiences Read More Mags Than The Population At Large.
    There was new research from Magnetic, CV Research and Carat, developing and adding weight to the long-standing notion of the trusted, influential relationship that magazines, notably printed ones, have with their readers through their passions.
  •  4 Questions To Ask Your Media Partner When Building A Distributed Campaign
    As publishers and marketers rapidly evolve to meet the ever-changing needs of consumers, the nimble ones have realized that a one-size-fits-all approach to content and advertising is insufficient to actually break through with today’s consumers.
  •  Publishers On Their Facebook Relationship: It’s Complicated
    With Facebook’s 1.7 billion users, it’s no wonder media companies are tailoring their editorial strategies to give the social giant what it wants. But that comes at a cost. Facebook can dial down the traffic it’s sending publishers at any time, and it’s also competing with them for finite ad dollars.
  • Woth Magazine: “Wonderful Things” Happen Between The Pages Of This New Dutch Launch
    We decided to make a print magazine because we wanted it to be a beautiful thing and we thought about design and designers and the way they work, for them materials are very important. We also thought about their skills and the stories behind their ideas for the product.
  • Way, Way Beyond Ads: How Publishers Can Boost Audience And Revenues!
    Niche publishers give their devoted readers the content they need, which in turn builds a strong audience and increases the opportunities for ad revenue. We consulted Krystle Kopacz, COO of the National Journal Group of Atlantic Media.
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The Media Minute 09.20.2016

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The Media Minute 09.14.2016

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The Media Minute 09.06.2016

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