The Media Minute 10.01.2019

Publishers looking to deliver more value to their readers, may inadvertently do so at the cost of user experience. “In our shared pursuit to push the web to do more, we’re running into a common problem: performance.

Last summer, I picked up a score of great ideas from the FlipMyFunnel conference in Boston. This year, the conference has joined forces with two other B2B niche conferences to form the B2B Sales and Marketing Exchange…

For those in the events business, you know the better experience you provide for sponsors, the more revenue you generate.

The good news is that somebody is once again making money from journalism. The bad news is that it’s not those who are doing the actual work of producing journalism; instead, it’s Google and Facebook, which have figured out how to “monetize” the publication of news.

For each article, Lesewert comes up with a “reading value” score that brings together the data on how many print readers at least noticed it and how much of it they read.

Bon Appétit’s “Hot 10″ list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA‘s September restaurants issue in 2009.

 

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The Media Minute 09.24.2019

Over the last year or so, I’ve had the chance to run several editorial training sessions with B2B media players. In these sessions, the number-one question I get from content teams is how to best judge success for their site content, video, podcasts, and other efforts.

Local, independent journalism will get kicked to the curb in more than 20 markets later this month as the Kroger Co. removes free publications from all of its grocery stores nationwide.

Indy’s Child is a parenting magazine based out of Indianapolis, Indiana. Our magazine prides itself on being the ultimate parenting resource for families living in the greater Indianapolis area and beyond.

Defining the edition concept was simple in yesterday’s print world; the newspaper edition was the printed product that landed on your doorstep every morning.

Nonprofit news does not mean news without a business model. As more and more 501(c)(3) status–granted outlets emerge in the last decade of journalism, more and more are building out ways to make money beyond foundation grants — though with less impact from membership than their commercial counterparts.

For many newsrooms, paying subscribers have replaced pageviews as the key barometer of success.
That means thinking up new ways to steer reporters to create subscriber-worthy stories.

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The Media Minute 09.17.2019

The distribution and consumption of news on social media is a central concern for the future of journalism as social media platforms have become a prominent component of the news ecosystem.

Over the last decade or so, many newspapers have slowly reduced print publishing. Between 2004 and 2018, at least 104 US newspapers reduced publishing frequency enough to change…

January 1st is a fresh start date for most folks. But for me, fall always signals that “new beginnings” feeling. I may not have a new Star Wars lunch box anymore… But my pencils are sharpened, and I’m ready to take notes on fresh business growth ideas!

Recently, the New York Times stopped printing editorial cartoons in its international edition due to a cartoon’s anti-Semitic imagery.

Facebook’s News Tab is supposed to launch this fall; the company will pay some news publishers to syndicate their headlines and article previews.

The Guardian has hit 1 million subscribers on its main YouTube channel, racking up 1 billion minutes in total watch time from publishing longer-form investigative journalism, documentaries and explainers, according to the publisher.

 

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The Media Minute 09.10.2019

For so long newspapers have designed content with the print customer in mind, but times are changing. A recent Pew Research Center study based on 3,425 U.S. adults…

We know the reader experience is VERY different between print and digital. But whether we want to admit it or not, there can also be big differences in the writing experience as well.

Eighty percent of news outlets surveyed had established unpublishing policies, but almost half of those policies were not in writing and only two percent were shared beyond the newsroom.

Dramatic changes in the fantasy landscape, including the slowdown of daily fantasy and the rise of legalized gambling, have triggered an explosion of paid subscription products from both newcomers and incumbents.

As marketers turn to first-party data, B2B media company ALM is developing a suite of new advertising products to meet their needs and stand out among competitors.

The Publisher Podcast Awards, run by the team behind Media Voices, are now open for entries from publishers with podcasts.

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The Media Minute 09.03.2019

Fall is approaching, and as the publishing industry dusts itself off from the summer break and goes back to school, we’re heading into peak industry event season.

Publishers get roughly 4% more revenue for an ad impression that is cookie-enabled – or personalized – versus one that isn’t, according to a recent study by researchers at Carnegie Mellon University, University of Minnesota, and University of California, Irvine.

People say there is power in the words you use, so I did a little research into the most potent power words to suggest in my media sales training.

Recalling my 25 years covering the magazine industry’s tortured migration to digital, TV envy first became evident in the early 2000s.

“The key is the consumer will let you know when they’re done with the print product. Don’t prematurely yank it from them.”

Dream Team, the fantasy football offshoot from U.K. tabloid The Sun, has had a retention problem. From one year to the next, the free-to-play game would have to reacquire two-thirds of its audience who signed up to play the previous year, which is typically around 1 million subscribers.

 

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The Media Minute 08.27.2019

‘Pivot-to-video’ ended up hurting quite a few publishers but many continue to bet on the format. They range from global publishers like Conde Nast to region-specific ones like the Argentinian company Editora Perfil.

“It is important that journalists take the time to fully explain the issue and the response before exploring implementation, results, and insights.”

Events are likely one of the biggest revenue drivers (and if they’re not, they should be!) Everyone knows, the more people you get to your event – the BIGGER the revenue it delivers.

Journalism is, at its heart, about asking questions. And since the dawn of reporting, when civic-minded locals in ancient Rome circulated news sheets about important daily events, one question has been elevated above all others: Does this serve the public interest?

“We realized that it is time to retire MSDN Magazine and to carry on its work through web channels like docs.microsoft.com.”

We’re living in challenging times for digital publishers. While the Facebook-Google duopoly continues to grab an ever-increasing share of digital advertising budgets, a growing segment of consumers are turning to adblockers to opt out of ads completely.

 

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The Media Minute 08.20.2019

While magazines continue to scramble for new revenue streams, events are proving that they can tick off multiple boxes.

A little over a year ago, I wrote an article here outlining the latest trends and advancements in our newspaper industry. At that time, I went into the assignment eyes wide open and full of enthusiasm,

If you’re a magazine publisher chances are you are constantly coming up with creative ways to make additional revenue.

Every publisher wants to connect with their readers in a meaningful, impactful way. Tom Bengtson shares how his publication is doing just that AND making more revenue to boot.

Folks, it happened: The key to sustainable local news has been discovered. And it involves making money.

We’re living in challenging times for digital publishers. While the Facebook-Google duopoly continues to grab an ever-increasing share of digital advertising budgets, a growing segment of consumers are turning to adblockers to opt out of ads completely.

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The Media Minute 08.13.2019

While print isn’t always the answer, retailers and consumer brands are finding new value in an old medium.

What the heck do I mean? In ad sales, you have LOTS of continual pressure from the competition, your clients, your advertising director, and Publisher (Big P). Your days are filled with looming deadlines, renewal mandates, and irksome budget challenges.

“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, told participants at WAN-IFRA’s recent Digital Media North America conference in New York City.

The Acceptable Ads program, launched by the developers of Adblock Plus: what is it and how can digital publishers benefit?

The symbiotic relationship between advertisers and publishers dates back hundreds of years to the rise of print mass media, when branded advertisements emerged as a means of funding the handbills and newspapers that educated the general public, both in the U.S. and abroad.

The importance of newsletters in today’s media landscape comes as no surprise. French financial newspaper Les Echos found that readers who reached the website via email are more loyal than those who come via social media or search,

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The Media Minute 08.06.2019

The rise of big data–and the ability to collect, analyze and use it–has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception.

Media organizations are increasingly using analytics to drive editorial strategy, and most acknowledge the need for cross-departmental access to content performance and audience data.

Seven-day newspapers aren’t just talking about cutting out one or two days a week in print – they’re talking five or six. Is this the only way to accelerate the transition to digital or speeding their own decline?

Today we’re bringing back one of our all-time favorite Million Dollar Ideas from our Niche CEO Summits. (Niche Pro Tip – there’s another one coming up in November.)

While the US is home to Silicon Valley and a host of innovative startups, there’s one area that hasn’t caught up with Europe. American news media lacks strong, resilient technology to support the switch to subscriptions.

Hundreds of young people are entering the startup ecosystem. It’s a flood of such companies and activity.  The whole country is coming up with new ideas for products and service.

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The Media Minute 07.30.2019

Everyone cares about their reputation to a certain degree. Emails have reputations too even though they aren’t people. Just check your spam folder. These emails have bad reputations for many reasons.

Every publisher knows that developing revenue from either the reader or advertiser side of the equation is critical for your growth as a niche publication.

Staff reporter Hanna Horvath, of Policygenius, knew that her readers are typically people in their thirties and forties, going through major life changes like getting married, having kids, buying homes, and navigating the unfamiliar financial responsibilities that go with them.

Feeds are still the dominant ad placement within Facebook. But ad buyers say they’re seeing more of a shift to Stories, in particular, Instagram Stories, over the last year.

Change does not want to happen. The status quo is tenacious. Change management is hard.
Heck, Newton’s first law is the Law of Inertia. Things will stay as they are, unless a force pushes or pulls on them.

Family Tree, which was also acquired by AIM during the auction, was resold to Yankee Publishing.

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