The Media Minute 06.18.2019

For publishers and newsrooms, figuring out how to stay trustworthy, respect your readers and preserve integrity, yet manage to earn enough money to keep the business afloat – remains a great challenge.

Software mogul, golf equipment manufacturer, movie-streaming service, mattress maker, actress, social media behemoth: It seems everyone wants to get into the magazine-publishing business these days. Everyone, that is, except for “real” magazine-media publishers.

As adoption rates continue to increase, so do the number of effective strategies for audio platforms.

I often encounter advertisers who think digital advertising is less expensive than print. Then I spend some time explaining how it’s not an “either-or” mindset.

Welcome to the Digiday Cannes Briefing. Each morning this week, we will bring you the highlights, lowlights and oddities of the Cannes Lions. The Digiday version of the Cannes lion will make his own journey.

There was a huge decrease in gaming industry TV ad spend from April to May, down to an estimated $9.3 million from the previous $29.4 million. Nintendo led with 45.6% of spend, while previous chart-topper PlayStation had 26.8%.

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The Media Minute 06.11.2019

If you were to travel back in time about a half decade and inform news publishers that, within a few short years, they’d be pouring significant resources into growing their email newsletters, many wouldn’t believe you.

Migrating to a new email service provider (ESP) can be one of the most tedious, frustrating, and unappealing pursuits a publisher or email marketer can undertake.

Media companies have figured out that in order to sustain a healthy business model, it’s all about distributing their unique, niched-out content through various channels.

We have reached a point at which paid subscription growth, for many media companies, feels unattainable. I both vehemently disagree and, sadly, agree.

Years ago, a great portion of readers sought out newspapers because they were filled with coupons, job listings and apartment ads. Now, a majority of readers are searching online for those needs.

While some influencers, publishers and brands have access to a feature where users can swipe-up on snaps to buy products directly within the app, this new tool allows select accounts to have a store within Snapchat.

 

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The Media Minute 06.03.2019

Germany’s biggest publishing houses including, Axel Springer, Funke Mediengruppe, RTL Groupe and Gruner+Jahr have come together to form an advertising alliance, reports Digiday.

For the longest time I resisted calling website visitors anything but readers. After decades as an editor and publisher, I pushed back on calling them “users.” I still don’t like the sound of it, but resistance is futile.

A slew of publishers, both new and established, are investing in print magazine launches. We asked three of them why.

Years ago, a great portion of readers sought out newspapers because they were filled with coupons, job listings and apartment ads. Now, a majority of readers are searching online for those needs.

Five years ago, Time Out Group launched a Time Out-branded food hall in Lisbon, Portugal to further diversify away from advertising revenue. Starting this month and through the rest of 2019, the events and culture news publisher will be putting that market concept at the center of its business.

Social media teams who focus on content and content distribution have found themselves a little stymied by Instagram, at least if our data is any indication.

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The Media Minute 05.28.2019

In recent years an increasing number of publishers have been focusing on driving revenue from subscriptions. The most recent one to make the plunge being Quartz which recently announced that it would be putting up a paywall.

Hey Niche Publishers! Who would like to add $378K to their annual revenue?
Rachel Winner-Eberhardt, Advertising Director of Pittsburgh Magazine, posed just this question to attendees at our Super Niche event in Nashville in March. She shared tips on how her magazine maximizes their digital space. (These ideas can easily work for B2B and Associations too.)

If you ask an Amazon Echo how to monetize a voice assistant or smart speaker, it will tell you, “Sorry, I don’t know that one.” Many publishers are in the same boat.

DTC marketers, looking for a more diversified marketing mix, are focusing on direct mail. But for these digitally native brands that have grown up on a diet of Instagram and Facebook, adjusting to a medium with far fewer analytics is proving to be difficult.

It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have in everyday journalism.
There is no question that the relationship between journalists and the public is on shaky ground.

Walmart has released two very affordable 8 and 10 inch Android tablets, which fall under Walmart’s consumer electronics private brand, Onn. The new tablets rolled out in stores last week and will be available soon on Walmart.com.

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The Media Minute 05.21.2019

Events are one of the many sources of revenue that publishers can tap to create a sustainable business. John Wilpers, Senior Director of Innovation Media Consulting writes in the FIPP Innovation in Media 2019-2020 World Report that most publishers have almost everything required to run a successful event.

Decades of historical precedent suggest that, now that the shortages and price increases of 2018 have ended, publishers should soon benefit from lower paper costs. But don’t hold your breath waiting for history to repeat itself.

Are you being as assertive as you need to be on sales calls? Hmmm, do any of these approaches sound familiar?

“Did you get the media kit?”
“Hi, I’m just calling to check in……”
“Is this a good time to talk?”

Traditional TV viewership may be in decline, but TV ad dollars are not necessarily going away. TV remains a pretty efficient way for advertisers to reach a lot of people.

Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company’s performance in the third quarter of 2019 (Meredith’s fiscal years start in July and end in June).

With layoffs, bankruptcies, and fire sales emanating from the digital publishing industry on an almost daily basis, there’s constant debate about whether online media outlets deserve the blame for being out-maneuvered by the tech platforms that destroyed their business models.

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The Media Minute 05.14.2019

Creating a high-value proposition means revolutionising content. Mary Hogarth explains why her 360-degree approach will add value and engagement.

Top publishers experimenting with their paywall approaches are making headlines. In February, after six months of testing, the Economist tightened its metered paywall to five free articles per month.

CRM? ESP? CMS? CDP? The bigger question: Do you really need all these platforms to be successful? Sure, technology tools are essential to your media company operation.

Is your website underperforming for your advertisers? Are they pulling dollars from you to run more with your competitors or to spend on inbound marketing and programmatic ads?

We are now 18 months from the United States presidential election, but the challenges facing reporters and fact-checkers assigned to cover Donald Trump’s re-election bid are already clear.

The Florida-based fulfillment provider is purchased by a client as former owner AMREP exits the media services business after 50 years.

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The Media Minute 05.07.2019

Advertisers are keenly aware of the power of personalisation, an especially important issue in the time of consent.

Are you doing everything necessary to ensure the future growth of your business? It starts with taking a 360-degree view of every single product in your line-up, and then evaluating how those products will fit within your future plans.

Publishers can’t seem to catch a break. With the continuous stream of anti-ad-tracking updates from Apple, and reports that Google is developing its own version for Chrome, many are feeling frazzled.

Put your readers first, and your web traffic and revenue will follow. At least that’s what B2B media company HousingWire has learned since expanding and refocusing editorial coverage in 2018.

Today’s news publishers are facing difficult situations, among them selecting the best membership model suited for their consumers.

There isn’t a company leader out there today who doesn’t realize that their ability to harness and interpret data will make or break their business.

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The Media Minute 04.23.2019

FIPP, in collaboration with UPM Communication Papers, recently released a whitepaper, The Future of Media. It looks into the value print adds, and how it fits into the wider publishing ecosystem.

The publishing space is one of the most rapidly evolving markets across the digital landscape. Unlike the majority of the platforms hosted online, publishers rank on top alongside ecommerce…

Your website is the center of your digital publishing universe, promoting your brand 24/7. It’s where your devoted audience follows and engages with you, and new leads find you.

Digital studio Collab is best known for helping former Vine stars find their old videos on YouTube, claim them and make money off of ads that run before those videos.

Only days after Swisscom announced its first 5G phones, Switzerland’s Federal Office of Communications gave the carrier permission to start offering commercial 5G services, enabling it to officially launch the country’s first 5G network this week.

There are a number of E Ink powered devices that act as secondary monitors. The best ones have a dedicated HDMI port that can connect to your video card and can display content.

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The Media Minute 04.16.2019

The layoffs that have plagued the magazine industry for a decade continued in the first quarter of this year, along with hundreds of cuts at digital media companies.

A weekly newspaper in Scotland is getting a revamp as it goes tabloid and full colour for the first time in its 176-year history.

Your website is the center of your digital publishing universe, promoting your brand 24/7. It’s where your devoted audience follows and engages with you, and new leads find you.

Whether they like it or not, most journalists working today know two things: Trust in journalism is down, and people are getting news across many platforms.

Google has opened a learning centre to support people looking to use digital skills to find jobs, advance their careers and grow their businesss.

As product designers and marketers, we love the clarity that comes from A/B testing. We have an idea; we implement it; then, we let the customers decide whether it’s good or not by running a controlled experiment.

 

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The Media Minute 04.09.2019

As Lexus takes more media expertise in-house, it wants to work more directly with media owners. Whereas the advertiser’s agencies would usually broker media deals with publishers, Lexus is now taking the lead setting up the smaller ones.

As the saying goes, less is more — and nowhere is this ideology more relevant than with email marketing.

We tried something new at our 2019 Super Niche event a couple of weeks ago, and it was awesome. The inaugural Women in Publishing Summit kicked off on Monday March 18th to a sold out room of smart publishing peeps:

Publishing in India is developing in a significantly different manner compared to the West. While internet access is seeing explosive growth, it has not yet disrupted the print media. In fact, print continues to dominate.

HAVANA (AP) — The Cuban government says a newsprint shortage is forcing at least six state-run newspapers to cut back on pages and circulation days in a potent sign of the cash shortage confronting the island

The Atlantic, Time and Active Interest Media illustrate that people are a publisher’s most valuable asset.

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