It is important to generate new avenues for magazine sales; it is time for magazine wholesalers and national distributors to open and re-launch independent accounts.
As the public increasingly consumes publisher content on devices such as mobiles, tablets and laptops, publishers are working hard to develop and optimize their digital strategies.
Ad blocking, which was once treated as a mortal threat to publishers, has now become a chronic condition: They might die with it, but they’re more likely to have been killed by other causes.
Meredith, publisher of brands such as Better Homes & Gardens, Eating Well, Parents and Family Circle, achieved an interesting milestone recently.
- Magazines May Have An Opportunity To Lure Marketers Back To Print, But Platform Dominance On Digital Remains An Issue.
One of the takeaways from last week’s AMMC conference was Linda Thomas Brooks’ declaration that 2017 is the “Year of Magazine Media.”
Business magazine Fast Company is debuting a suite of applications focusing on providing experiential and video content to interested users’ mobile and over-the-top devices.
- Another Magazine Drops The Publisher Title; What Is A Mag Publisher, And Are They Still Needed In A Digital Media World?
The publisher title is fast disappearing from the magazine industry, though skeptics wonder if it is only the latest cost cutting trend, one promoted by executives who never held the title.
The Print & Vinyl Love Affair Continues – The Mr. Magazine™ Interview With Ian Peel, Founder & Editor At Large, Long Live Vinyl Magazine.
In the midst of a huge downturn in print advertising, the Big Media bet by Condé Nast, the 115-year-old magazine publisher, is starting to bear fruit.