The Media Minute 07.25.2017

Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, has announced an industry-first optimisation solution for publishers to maximise the yield on their inventory.

This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data.

Perhaps John Lennon said it best. But when it comes to print, Mr. Magazine™ has also perhaps been a dreamer his entire life.

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it.

Facebook Inc is in early talks with several news publishers about how its social media site can better support subscription business models.

Among all the changes magazine media faces—consolidation, layoffs, digital—the one consistent trend is the decline of print advertising.

In the last six months, dozens of publishers have made their content available on Flipboard, an aggregator platform that launched in 2010.

Facebook today released a new developer’s tool for publishers to see how their stories are doing on the social media platform.

El Financiero and Bloomberg L.P. announced Thursday the launch of Bloomberg Businessweek México, a Spanish-language, bi-weekly edition.

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The Media Minute 07.18.2017

If You Send Marketing Emails To Canada, Here’s What You Need To Do Now

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in.

Google Funds Automated Journalism In Uk

Robots may not be pounding the streets and cornering reluctant sources in the search for scoops anytime soon, but they will be generating a giant volume of basic local news in Britain in the near future, thanks to Google.

Publishers Are Switching Affections From Snapchat To Instagram

Hearst’s Kate Lewis can easily rattle off the company’s Instagram stats. Half the company’s brands have more than 1 million followers.

Newspapers Want To Band Together Against Facebook And Google

A trade group representing many of the country’s biggest newspapers, including The New York Times and Wall Street Journal, said Monday it’s lobbying to revise antitrust laws in order to allow newspapers to bargain collectively with Google and Facebook.

Online Publishers Try Reducing Ads To Boost Revenue

For online publishers, more advertising typically means more revenue.

Do You Really Know Your Digital Audience? The Data Might Surprise You.

It turns out that publishers who take the time to understand the breadth and diversity of all their readers – not just their most vocal fans – will uncover new content opportunities and positioning strategies that can reach a broader audience.

Magazine Media: Knockdown Or Fixer Upper?

To keep the print house standing, publishers need to emphasize consumer trust, accountability, and a willingness to experiment.

Reader’s Digest: A Legacy Brand That’s Been For The People & Mostly By The People Since Its Inception And Now Sports Its First-Ever Reader-Generated Cover

People generally curate things themselves through Google searches and other ways, but they also rely on various brands to do the curating for them.

Look Out, Youtube And Facebook: Amazon’s Coming For Video Publishers

YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses.

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The Media Minute 07.11.2017

Chances are you’ve heard about it and probably thought about it too. A growing number of traditional publishers are offering creative marketing services to diversify their revenue model.

Last year, home improvement power couple Chip and Joanna Gaines turned to print, and Meredith, to extend their brand with the quarterly magazine The Magnolia Journal.

Two New Magazines, Hungry Girl, Waste Less, Save More, To Join Eat This, Not That, The Magnolia Journal, And Forks Over Knives, In Meredith Core Media’s Stable Of New Shining Print Stars.

The Economist prizes its high-quality environment, but that doesn’t mean it’s against audience targeting.

Like many other magazines, such as Mental Floss, Jet and Computerworld, American Heritage is going digital-only.

Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads.

In the panoply of platform giants, Amazon is scoring big with publishers, at least for now.

For traditional publishers, developing and implementing a programmatic approach to ad sales can feel complex and challenging.

A sale of Rodale Inc., the family-owned publisher of magazines such as Men’s Health and Women’s Health, could potentially come before the end of the summer

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The Media Minute 07.04.2017

Niche CEOs in both B2B and B2C gathered at the Niche CEO Summit in Washington DC last week to talk about how to transform their current revenue models.

More magazine brands are producing video as audience rates grow across various platforms.

Standing out on distributed platforms presents a branding challenge for publishers.

Condé Nast Britain Digital is launching Stories, a newly titled branded content studio.

Raab Associates recently took an informal census of vendors using artificial intelligence for marketing or customer management.

Conventional wisdom would tell you that in the magazine space, print is on the wane; advertisers are shifting their budgets to digital media.

The Amazon Echo Show, the $230 audio and video device launched in early May, is years away from being a niche product.

At the beginning of June, The Pioneer Woman Magazine debuted at Wal-Mart, the retailer where Ree Drummond, who is the “Pioneer Woman” has her line of cookware, dinnerware and home products sold.

Can everyday people change the world? Or do you have to be a business leader, media figure, or celebrity?

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The Media Minute 06.28.2017

Like sands through the hourglass, a time-tested ethos becomes a hashtag, and a thirty-year-old magazine is reborn.

Online sports publisher GiveMeSport prides itself on how quickly it can adapt to Facebook’s algorithm changes.

Among magazine-media pundits, there’s been a sort of unannounced contest to see who can find the most ridiculously low-priced subscription offer.

Two weeks ago, Mashable published its first e-commerce post. Instead of promoting a gadget or clothing, this post offered readers a subscription to Disconnect, a VPN and ad-tracking blocker.

One of the world’s biggest health and wellness media companies has vaulted spryly on to the auction block.

Advertisers will pull or pause campaigns amid backlash over ads appearing next to inappropriate content, says Group M

Also, I love, but just can’t compete with, in some instances, Essence and Black Enterprise and Ebony.

Condé Nast’s ecommerce platform Style.com has shut up shop and been absorbed by Farfetch.

For magazine publishers, know it or not, it is one of the most consequential professional trade organizations in the world.

 

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The Media Minute 06.21.2017

The Economist Expands #Feedingthefuture Campaign With ‘Fast Forward Food’ Launch In New York, London And San Francisco
The Economist, a leading source of analysis on international business and world affairs, recently announced that it will expand its #feedingthefuture campaign with the launch of “Fast Forward Food” in New York City and London, and the launch of “Waste Not.

Best Of The Week: Publishers Press Facebook To Drive Paid Subscriptions
This week, our top stories covered Facebook’s moves to benefit content creators, publishers’ distributed media endeavors and more.

Rejecting Buzzwords: Why Personalization Is Not A “Silver Bullet” For Publishers
Ask any publisher what the biggest trend is today and you’re sure to hear something about the importance of one-to-one marketing, or personalization.

The Native Advertising Success Formula: 5 Key Ingredients For Niche Publishers
The rules of attention economics in the world of digital media have changed. Your audience is now banner-blind and ad-blocked.

What Small Publishers Should Charge For Creative Marketing Services
Chances are you’ve heard about it and probably thought about it too. A growing number of traditional publishers are offering creative marketing services to diversify their revenue model.

Former Gawker Ad Sales Svp Talks Transition To Fusion Media Group
Publishers need scale to survive. Fusion Media Group is an example of that strategy in action.

Condé Nast Closes Style.Com Months After Its Debut
Condé Nast, the publishing giant that owns magazine titles like Vogue, GQ and Vanity Fair, is closing its first major experiment in online fashion retail,

Field & Stream Goes Vintage With June/July Cover
While resurrecting a vintage cover concept is certainly not a new tactic in magazine design.

Sourcepoint Introduces Direct Payment For Publishers, Alternative To Advertising
Sourcepoint is introducing a new direct payment solution for publishers as an alternative to traditional advertising, called AltPay.

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The Media Minute 06.13.2017

YUDU Express Publishing Launch

  • YUDU are pleased to announce the launch of YUDU Express. YUDU Express replaces YUDU Plus as the next generation of high quality instant cross device publishing for just £6/month.

Behind Rogers Media’s Biggest Transformation

  • Last year saw one of Canada’s biggest magazine publishers take some bold steps: eliminate some print editions, reduce frequency of others, shift some titles to digital-only, and sell off others.

Bauer Media Launches Teen Boss, A Newsstand Glossy For Gen Z Entrepreneurs

  • Teen Boss, an ad-free, newsstand glossy, is Bauer’s answer to the struggling teen magazine market.

How Publishers Use Emotion To Promote Content On Facebook

  • There used to be one neat trick that led to OMG results for publishers that shared their content on Facebook.

Video Consumption By Mag Audience Increases Popularity, Improves User Experience

  • Magazine media audiences continue to increase their consumption of video content.

Social Media Marketing 2017: Top Trends To Drive Digital Audience & Revenue!

  • Social Media Examiner (SME) recently published their 2017 Social Media Marketing Report to learn what businesses are doing effectively and what they want to do better, both in B2C and B2B.

Hearst, Scripps Team Up For Another TV-Inspired Magazine Launch

  • Just a few weeks after cutting frequency to Dr. Oz the Good Life and laying off staffers, Hearst Magazines has indicated that it still believes in celebrity-driven titles in print.

As Apple And Google Take Aim At Ads, Publishers Tremble

  • It’s been a week of muscle-flexing by the platform giants.

Google’s AMP Pages Mean Visitors Spend More Time With Content

  • Chartbeat says visitors to web pages that load with Google AMP are spending 35 percent more time with that content on average than with standard mobile web pages.
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The Media Minute 06.06.2017

The online advertising duopolies –  Facebook and Google – command 85% of ad spend.

Three months since Facebook started running ads in publishers’ videos, participants are finding there’s money to be made — as long as they have a ton of scale.

Refinery29 knows how to stand out in its readers’ inboxes.

Google didn’t become an online advertising powerhouse by bolting on banner ads. It sold what it was good at: search.

As more local print newsrooms try to figure out how to become digital, a digital site in Charlotte, North Carolina did exactly the opposite — it turned to print.

I have several media conferences that I relish and greatly look forward to each year, and IMAG-MPA is one of the best of them.

A recent report by MIT Sloan Management Review and Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by digital technologies.

Google has told publishers it will give them at least six months to prepare for a new ad-blocking tool the company is planning to introduce in its Chrome web browser next year.

Ascential has sold 11 business media brands which were formerly part of Emap to Croydon based publisher Metropolis for £23.5m.

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The Media Minute 05.30.2017

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The Media Minute 05.23.2017

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