The Media Minute 10.17.2017

At the Folio: Show, a moment of clarity about the current media landscape.

Everyone wants to learn more about new ways to drive online revenue.

Over the past several months, The New York Times has helped the automaker Kia put the latest model of its Cadenza sedan in some unusual situations.

In August, Medium started letting a select group of users — mainly people who’d frequently published content on Medium in the past — put their content behind a paywall.

This week, our top stories covered publishers’ interest in Twitter live video, Facebook’s sports streaming rights push and more.

“We’ll still always delight in producing the print magazine. I want to bring the print magazine’s voice into 2018 feeling modern and cool, and very much like Rachael.

Medium, the text-focused publishing platform created by Twitter cofounder Evan Williams, is reinventing itself again.

Print remains central, but events are where opportunities exist, suggests a new Folio: reader survey.

As the pivot to video picks up steam, startup Ad3 hopes to rectify issues that have made online video less enjoyable for viewers and less profitable for publishers.

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The Media Minute 10.10.2017

Glamour has launched the #PoweredByWomen initiative, dedicated to supporting female creative talent within the industry with the aim of sparking conversation around gender equality.

A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.

As another year draws to a close, key figures at major publishers share insights on how they are defining success and refining their strategies moving forward.

According to the Edison Research 2017 Infinite Dial Study, overall familiarity with podcasting has reached 60% in the U.S. and the monthly audience for podcasts is 67 million listeners.

The truth is you cannot grow your business if you don’t delegate.

Aaron Hicklin, Editor in Chief, of Out magazine asks in his intro to the 25th Anniversary issue of the magazine, “How do you write an editor’s letter marking an anniversary?

As CEO of Chartbeat, a software and data provider to publishers, he showed editors, in real time, which stories were “trending” on their sites.

Facebook’s obsession with figuring out how to make money from video has some publishers wondering what’s happening with its other recent big initiative, Facebook Instant Articles.

Publishers have embraced data as invaluable decision-making tool that guides content strategy and audience development.

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The Media Minute 10.03.2017

Are YOU assertive enough? I think it’s one of the BIGGEST problems salespeople have when making calls.

If you work in ad sales and depend on your CRM, some tools are absolutely essential.

Martha Stewart Living is reveling in its continued energy and commitment to its audience with a brand new redesign that refreshes the already notable brand.

New research by Publishing Executive shows stalwart technologies like email and ad serving earn publishers revenue — while lead gen and ecommerce point to shifting business models.

What does the departure of four top editors say about the future of magazines?

After nearly folding in 2016, the magazine is back and better than before.

Publishers gathered this week at the Digiday Publishing Summit in Key Biscayne, Florida, where the challenges of making money on distributed platforms was a hot topic.

ShortList, the men’s magazine that redefined print media in the UK, has unveiled a collectors’ edition to celebrate the 10th anniversary of its launch.

Company announces it has completed the acquisition of Mezzobit and PubNation

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The Media Minute 09.26.2017

Facebook and all those bloggers and vloggers have shredded the magazine market.

One evening in mid-September, a gaggle of writers and bon vivant editors gathered by the outdoor fireplace and ivy-covered trellis of a West Village tavern.

Whether you have a team of social media editors, an entire marketing department or you are just doing it yourself, getting the most value for time spent on social media is critical to your media business.

For all the steps Facebook has taken to support publishers, two new reports offer a stark reminder of who’s really in charge.

As the magazine enters its 27th year, editor in chief Elizabeth Graves is leading the way.

Friedrich Nietzsche once said, “There are no facts, only interpretations.”

Consumers and women still love the printed format to turn to for inspiration and for more of that lean-back experience.

Reading magazines digitally has had its ups and downs. Many reports have shown that the amount of reading on e-readers, such as the Kindle, has been decreasing along with purchases of these devices.

News publishers reassure themselves with the number of Key Performance Indicators at their disposal.

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The Media Minute 09.19.2017

Two worlds that have traditionally lived separately are now converging: Media is playing a larger role in commerce and commerce is picking up typical traits of media.

Chances are you’ve heard about it and thought about it too. A growing number of publishers are offering creative marketing services to diversify their revenue model –and it makes sense.

It’s been a year since The Washington Post started using its homegrown artificial intelligence technology, Heliograf, to spit out around 300 short reports and alerts on the Rio Olympics.

The WSJ pulled out of FCF and saw traffic losses but higher subscription revenue.

Google News announced a new focus on hyperlocal and community news Thursday with a feature called Community Updates.

Data suggest that digital engagement is leveling off for most, but not all.

Haymarket Media Group, the international specialist media, information and technology company, has launched the new-look monthly edition of iconic media and marketing brand Campaign.

In order to be successful with marketing optimization, several things need to be taken into consideration.

Print media might be in decline, but luxury-focused publishers – even a few digital native ones – are getting increasingly physical.

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The Media Minute 09.12.2017

After years of cramming their sites with ads that flash and obscure editorial content, digital publishers are taking a newfound interest in improving user experience.

Having joined Hearst UK in April, James Wildman, new CEO, has clear plans for driving the business forward.

Publishers now operate in an environment where technology plays a central role in business operations, product strategy, and growth.

Chuck Reece, editor in chief of the website The Bitter Southerner. He says his publication is about the South “we live in today and the one we hope to create in the future”.

As of August 2017, two-thirds (67%) of Americans report that they get at least some of their news on social media – with two-in-ten doing so often, according to a new survey from Pew Research Center.

The Atlantic is the latest publisher to roll out a new membership program, seeking a new path to more engagement and (most importantly) revenue from readers.

Since starting to post to the popular Asian app Line in January 2016, The Economist has grown its following to nearly 1 million in several countries.

Native advertising has become wildly popular – but mostly for social media giants such as Facebook.

A new class of books aiming to address women in a different way represents an ascendant artisanal trend in the magazine space.

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The Media Minute 09.05.2017

Chief Executive Group — the parent company of Chief Executive magazine — has acquired Corporate Board Member magazine and its related research and events businesses.

As Google prepares to roll out an ad-blocking version of Chrome, it’s been scoring websites using its Ad Experience Report.

The USA Today Network is taking a page out of Facebook’s playbook by reformatting its digital properties to give users more personalized webpages.

The brand has expanded its presence to include radio, podcasts and events, but it continues to invest in print products

Jeff Bezos has been getting some pretty decent PR recently and not just around his transformation from mild-mannered bookseller to muscled-bound Master of the Universe.

While many publications are seeing a decline in subscriber numbers, The Economist has turned its circulation revenue into the most profitable part of the Group.

Time Inc, publisher of magazines including People and Sports Illustrated, is turning to the internet to distribute its growing cache of video material and television shows.

The brand has expanded its presence to include radio, podcasts and events, but it continues to invest in print products

Lead management is a general marketing term that describes the process of optimizing lead-based marketing activities.

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The Media Minute 08.29.2017

Publishers who have gravitated away from Facebook Instant Articles over fears of over-dependence may soon have cause to reconsider.

Almost every publisher I speak to right now has a similar challenge. Where do you find really good salespeople?

The Atlantic announced today that it’s introducing a membership program for fans, becoming the latest publication to seek out reader support to bolster its bottom line.

Publishers are running into a wall with so-called native ads. Once seen as the panacea for declining digital ad rates.

T: The New York Times Style Magazine announced a series of hires and promotions.

Several years ago, I had a transformative experience surrounding lead generation.

Brands are finding new ways of working with magazine brands, with closer editorial partnerships and personalised digital activity at the heart.

“So many people have already received some first-bound copies that are going to be landing in subscribers’ mailboxes very soon.

The non-profit organisation publishes stories in four formats, including text and audio, and translates them into four languages.

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The Media Minute 08.22.2017

Closing in on a year, the company founded by serial entrepreneur and investor Jason Calacanis now has around 300,000 subscribers across 30 newsletters, and average open rates just above 40 percent.

Maybe the new name of Time Inc. will be McKinsey Media.

We say it all the time: It’s not a print vs digital question anymore. It’s both.

A financial analyst who specializes in the printing industry recently speculated that “the potential to produce personalized magazines at scale is not too far in the future.”

Lori Leibovich is the new editor-in-chief of Time Inc.’s Health magazine, across various platforms.

Calling all marketers! Get ready to disrupt (yup, that’s one of them) your digestive track with marketing clichés that will make you puke.

People would rather watch multi-episode video shows and other serialized programming than one-off videos, publishers are finding, which bodes well for Facebook’s new TV-like tab, Watch.

Programmatic fraud steals money from publishers’ pockets every minute and if we’re being honest, no one’s really sure what to do about it.

Content from The Associated Press drove higher total engagement on Facebook than any of the Top 10 individual publishers in June and July.

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The Media Minute 08.15.2017

As publishers experiment more with commerce, some are taking advantage of the back-to-school shopping season.

With technology changing so fast, publishers need to make the right choices to keep their digital media business growing.

A conversation with Meredith Parent’s Network Editor-in-Chief, Liz Vaccariello, on some recent changes to the 90-year-old brand.

When the Facebook Journalism Project was introduced earlier this year, it confirmed that the technology company was now also a media company.

Adam Harris joined Hearst Magazines Digital Media as VP of data products in May with a goal to learn more about Hearst readers and connect them with the right advertising.

A new class of books aiming to address women in a different way represents an ascendant artisanal trend in the magazine space.

Google has warned about 700 publishers that their current digital ads would be blocked from reaching consumers under the new Chrome browser system set to be introduced next year that will have much tighter ad-blocking software.

A recent study released by the Donald W. Reynolds Journalism Institute identified the top trusted news sources.

Almost a year after Joe Brown was named editor-in-chief of Popular Science, traffic to the magazine’s site and newsstand sales have increased.

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