The Media Minute 04.28.2021

Understanding Google Analytics helps you produce content that your target audience wants to see. The platform provides actionable insights, like click-through and bounce rates, time spent on page, and more.

The pandemic triggered further consumer reliance on media for entertainment, information, and social connections. As consumers re-enter life outside the home, publishers are assessing how they’ll maintain strong post-COVID consumer relationships.

Marketers and advertisers are set to lose huge pools of data that build their data-driven marketing strategies. With opportunities among the threats, research shows that publishers are stepping up to fill the impending data void.

A CRM for magazine publishers takes the specific needs of publishers into account and include industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

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The Media Minute 04.21.2021

Database marketing uses data in the right way. Learn here how to use database marketing strategies to leverage your customer database.

Last year, publishers navigated through reduced ad spend, axed campaigns, and overzealous keyword blocking. However, 2021 brings a new and arguably more significant challenge: the deprecation of third-party cookies and other universal identifiers.

Apple announced subscriptions for its Podcasts app, letting users pay creators directly and giving benefits like ad-free listening experiences, bonus content, and early access. It will launch next month.

A CRM for magazine publishers takes the specific needs of publishers into account and include industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

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The Media Minute 04.15.2021

Digital marketers are always looking for new and innovative ways to streamline and develop strategies that are efficient and effective. The goal of every digital marketing strategy, no matter the industry, is to provide a solution to a customer’s problem.

Privacy regulations and browser updates are restricting the use of personal identifiers and customer data gathered via third-party cookies. Needless to say, this is causing huge disruption to the way the digital advertising industry works today.

In response to an initial coronavirus news, a number of outlets witnessed record traffic to their sites and growth in subscribers. At the same time, however, they had to contend with a major slump in advertising revenues as marketers shut their bank accounts.

One of the easiest ways to streamline these everyday tasks is by implementing a customer relationship management (CRM) software. If you’re in the publishing industry and looking to optimize your processes and boost profitability, read on.

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The Media Minute 04.06.2021

Every company focused on selling high-value products and services needs to become familiar with lead generation-based marketing practices, tools, and customer relationship management (CRM) software.

Header bidding is an essential component of most publishers’ ad monetization strategies, enabling better inventory fill rates and higher revenue.

2020 threw a new level of challenges at the advertising industry. A pandemic, politically charged social and cultural unrest, and a pending loss of identity (via third party cookies and IDFA) left media buyers and sellers playing catch-up.

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing your readership, and retaining existing subscribers.

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The Media Minute 03.31.2021

Did you know that nearly 90% of users search for local businesses on the internet? Without a way to identify these visitors, you’re missing out on hundreds of potential customers. Here’s how to make the most of lead identification software.

The World Federation of Advertisers estimated that by 2025, ad fraud will be a nearly $50 billion industry. With that much at stake, fraudsters are constantly evolving to work around measures that publishers have taken to quell their impact.

Prior to the coronavirus outbreak, publishers were already pivoting to subscriptions. At the start of the year, the Reuters Institute for the Study of Journalism (RISJ) found that 50% of digital leaders identified reader revenue as their major income focus for 2020.

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing your readership, and retaining existing subscribers.

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The Media Minute 03.25.2021

Developing and leveraging customer databases is vital to digital marketing. If your database needs a boost, lead generation should be a top priority.

Last January, Google announced the end of third-party cookies by 2022. The industry went into a frenzy. All the while, Google quietly forged ahead.

Recently, a piece announcing that the Daily Telegraph would link content creator pay with popularity drew snarky criticism from the media community.

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing your readership, and retaining existing subscribers.

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The Media Minute 03.17.2021

Lead generation is one of the most commonly used words in marketing and sales, but what does it mean? Learn more about lead generation strategies.

Last summer’s Black Lives Matter movement served as a catalyst for change in the workplace. Ignited employee voices and their frustrations filled Slack and social media.

As more people shared their work (and life) experiences, it became clear that businesses needed to examine their internal culture and take action.

The pandemic bumped both production and consumption of newsletters across the industry. People stayed at home and looked for sources of information they trusted. What could they deem more trustworthy than emails they opted into?

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing readership, and retaining your existing subscribers.

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The Media Minute 03.10.2021

Learn more about website visitor tracking, how it works, and how your business can benefit from the data it provides.

Successful direct-to-consumer brands have a strategy for every customer touchpoint. These new startups made this way of marketing and selling into its own model with a renewed focus on understanding what customers want, expect, and need.

In a somewhat surprising move, Google announced that it’ll stop using users’ browser history for ad targeting. The company stated it won’t develop new ways to track individual users across the internet, once it phases out existing ad-tracking technology from Chrome browsers.

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing readership, and retaining your existing subscribers.

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The Media Minute 03.03.2021

Website visitor tracking uses unique codes to track users on your website and append their existing information without waiting for them to fill out a form. Here’s what you need to know.

Many publishers haven’t realized the full promise of programmatic advertising. By enabling less scrupulous players to harness user data outside of the publisher sites, third-party cookies have devalued premium publisher inventory.

A major Google search algorithm update—with “wide-reaching impact”—takes effect in 60 months. This update will introduce new page experience signals, combining Core Web Vitals—designed to measure how users experience the speed, responsiveness, and visual stability of a page—with existing search signals.

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

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The Media Minute 02.24.2021

If you’re new to purchasing a platform, you likely have a few questions about how to choose the best email marketing service. Mirabel’s Marketing Manager walks you through a few questions to consider during the buying process.

Subscription growth is expected to scale far quicker than digital advertising. It’s fair to say that many newspapers’ survival is predicated on perfecting a paywall strategy. That’s why subscriptions are becoming a primary consideration for publishers.

Publishers realized that the free content model of the internet was a huge mistake that must be rectified. Instead, the D2C model is thriving, as brands provide content worth paying for.

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

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