- ‘Growth has persisted’: Continued Increase in Digital Content Consumption Indicates Potential for Greater Ad Revenues
The digital habits people worldwide picked during the pandemic have persisted. A new report shares how the continued rise in the use of digital content creates ongoing opportunities for publishers. “Global digital content consumption continues to soar,”—55% of people report spending more time each day consuming content now than they did pre-pandemic, according to a new report by data and analytics platform, DoubleVerify. Further, two of three (66%) say they intend to continue pursuing online hobbies they began during the pandemic.
Google has published a help document that outlines its “notable” ranking systems deployed throughout the years. Some of them are still in use today, while others are not. The list outlines how the company defines each system, how it is used, and what it means for Google Search. The document, A guide to Google Search ranking systems, lists the ranking systems currently used in Google Search, and those that the company retired.
As privacy regulations and browsers crack down on third-party cookies, marketers are searching for alternative solutions that will help them better understand audiences. Enter identity-driven data clean rooms, which many marketers believe will serve as a more privacy-focused method for analyzing and activating customer data.
The ad industry and advocacy groups on Monday weighed in with the Federal Trade Commission on potential new privacy rules, with the ad industry voicing opposition to possible regulations, but consumer advocates contending that new rules are needed.