The Media Minute 03.17.2021

Lead generation is one of the most commonly used words in marketing and sales, but what does it mean? Learn more about lead generation strategies.

Last summer’s Black Lives Matter movement served as a catalyst for change in the workplace. Ignited employee voices and their frustrations filled Slack and social media.

As more people shared their work (and life) experiences, it became clear that businesses needed to examine their internal culture and take action.

The pandemic bumped both production and consumption of newsletters across the industry. People stayed at home and looked for sources of information they trusted. What could they deem more trustworthy than emails they opted into?

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing readership, and retaining your existing subscribers.

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The Media Minute 03.10.2021

Learn more about website visitor tracking, how it works, and how your business can benefit from the data it provides.

Successful direct-to-consumer brands have a strategy for every customer touchpoint. These new startups made this way of marketing and selling into its own model with a renewed focus on understanding what customers want, expect, and need.

In a somewhat surprising move, Google announced that it’ll stop using users’ browser history for ad targeting. The company stated it won’t develop new ways to track individual users across the internet, once it phases out existing ad-tracking technology from Chrome browsers.

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing readership, and retaining your existing subscribers.

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The Media Minute 03.03.2021

Website visitor tracking uses unique codes to track users on your website and append their existing information without waiting for them to fill out a form. Here’s what you need to know.

Many publishers haven’t realized the full promise of programmatic advertising. By enabling less scrupulous players to harness user data outside of the publisher sites, third-party cookies have devalued premium publisher inventory.

A major Google search algorithm update—with “wide-reaching impact”—takes effect in 60 months. This update will introduce new page experience signals, combining Core Web Vitals—designed to measure how users experience the speed, responsiveness, and visual stability of a page—with existing search signals.

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

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The Media Minute 02.24.2021

If you’re new to purchasing a platform, you likely have a few questions about how to choose the best email marketing service. Mirabel’s Marketing Manager walks you through a few questions to consider during the buying process.

Subscription growth is expected to scale far quicker than digital advertising. It’s fair to say that many newspapers’ survival is predicated on perfecting a paywall strategy. That’s why subscriptions are becoming a primary consideration for publishers.

Publishers realized that the free content model of the internet was a huge mistake that must be rectified. Instead, the D2C model is thriving, as brands provide content worth paying for.

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

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The Media Minute 02.17.2021

Looking to add email marketing to your budget this year? Check out these free trials and versions of the top email software before you buy.

As promised in the iOS14 update, Apple will enforce apps to share its Identifier for Advertisers (aka IDFA) in March. This was delayed from September; however, it’s a dark cloud rapidly approaching for those advertising or monetizing in the mobile app industry.

For publishers, the coronavirus-induced growth in digital audiences appears to have lasted beyond the initial outbreak. Data from the Advertising Association and WARC shows digital ad revenue doubled in value between 2011 and 2019.

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

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The Media Minute 02.10.2021

With a number of different types of emails to capture eyes and clicks, you can execute different campaigns efficiently and effectively.

COVID-19 hit the media industry hard (live sports, concerts and trade shows). Global entertainment and media saw its largest revenue decline in more than two decades.

However, the pandemic also presented an opportunity to embrace digital strategies that align with consumer trends and expectations.

The Q3 2020 Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte shows that the shift to subscription revenue amongst publishers gained serious momentum.

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

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The Media Minute 02.03.2021

Regardless of your industry, social media is one of the most efficient and effective ways to elevate your marketing strategy. The benefits of social media marketing for business are limitless.

In 2020, publishers experienced a fortuitous combination of increased audience size and engagement. Many publishers are considering how to balance subscription marketing with ad monetization to find new readers and even higher engagement.

Twitter’s acquisition of Revue, is the “latest piece of evidence that we’re in the beginning of a newsletter arms race,” says Max Willens, Senior Reporter for Digiday.

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

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The Media Minute 01.26.2021

Marketers establish a list of words that entice customers and perfectly encompass everything they want. Sometimes, though, they’re a bit overused…

A lot of brands, agencies, and advertisers made promises in 2020 to further support Black businesses, creators and voices. Just a few weeks into 2021, publishers see reasons to be optimistic.

Between the pandemic and the presidential election, 2020 was an extraordinary year for publishers. It was challenging and required quick shifts to adapt, seeing job cuts, closures, and record levels of traffic and subscriptions.

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

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The Media Minute 01.19.2021

To increase conversion rates, your landing page design needs to provide a smooth user experience. When designing a landing page, keep these top tips in mind.

Incredible content can be discovered and enjoyed on the internet, and publishing industry has rightfully become the largest advertising marketplace as a result. Nevertheless, some aspects of the business are due for renovation.

“2021 will be a year of profound and rapid digital change following the shock delivered by COVID-19,” writes Nic Newman, Senior Research Associate, RISJ.

“Lockdowns and other restrictions have broken old habits and created new ones, but it is only this year that we’ll discover how fundamental those changes have been.”

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a magazine or pivot to digital editions, read on. We’re outlining the basic steps of how to start a magazine this year.

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The Media Minute 01.12.2021

Marketing automation is the process of digitally automating marketing tasks. It enables businesses to streamline and measure campaigns more efficiently, nurture leads, free up to-do lists for more creative campaigns, and save money.

As publishers reflect on 2020, most will agree that COVID-19 took center stage. The year was filled with business struggles, but it also offered new growth opportunities.

2020 was the year of COVID-19, but for platforms, it was the year legislative pressures finally boiled over. In the US, multiple Congressional hearings focused on antitrust, censorship, and data security.

Discover the best magazine software for audience development and lead generation, circulation management, flat planning, digital editions, and more.

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