The Media Minute 10.03.2017

Are YOU assertive enough? I think it’s one of the BIGGEST problems salespeople have when making calls.

If you work in ad sales and depend on your CRM, some tools are absolutely essential.

Martha Stewart Living is reveling in its continued energy and commitment to its audience with a brand new redesign that refreshes the already notable brand.

New research by Publishing Executive shows stalwart technologies like email and ad serving earn publishers revenue — while lead gen and ecommerce point to shifting business models.

What does the departure of four top editors say about the future of magazines?

After nearly folding in 2016, the magazine is back and better than before.

Publishers gathered this week at the Digiday Publishing Summit in Key Biscayne, Florida, where the challenges of making money on distributed platforms was a hot topic.

ShortList, the men’s magazine that redefined print media in the UK, has unveiled a collectors’ edition to celebrate the 10th anniversary of its launch.

Company announces it has completed the acquisition of Mezzobit and PubNation

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The Media Minute 09.26.2017

Facebook and all those bloggers and vloggers have shredded the magazine market.

One evening in mid-September, a gaggle of writers and bon vivant editors gathered by the outdoor fireplace and ivy-covered trellis of a West Village tavern.

Whether you have a team of social media editors, an entire marketing department or you are just doing it yourself, getting the most value for time spent on social media is critical to your media business.

For all the steps Facebook has taken to support publishers, two new reports offer a stark reminder of who’s really in charge.

As the magazine enters its 27th year, editor in chief Elizabeth Graves is leading the way.

Friedrich Nietzsche once said, “There are no facts, only interpretations.”

Consumers and women still love the printed format to turn to for inspiration and for more of that lean-back experience.

Reading magazines digitally has had its ups and downs. Many reports have shown that the amount of reading on e-readers, such as the Kindle, has been decreasing along with purchases of these devices.

News publishers reassure themselves with the number of Key Performance Indicators at their disposal.

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The Media Minute 09.19.2017

Two worlds that have traditionally lived separately are now converging: Media is playing a larger role in commerce and commerce is picking up typical traits of media.

Chances are you’ve heard about it and thought about it too. A growing number of publishers are offering creative marketing services to diversify their revenue model –and it makes sense.

It’s been a year since The Washington Post started using its homegrown artificial intelligence technology, Heliograf, to spit out around 300 short reports and alerts on the Rio Olympics.

The WSJ pulled out of FCF and saw traffic losses but higher subscription revenue.

Google News announced a new focus on hyperlocal and community news Thursday with a feature called Community Updates.

Data suggest that digital engagement is leveling off for most, but not all.

Haymarket Media Group, the international specialist media, information and technology company, has launched the new-look monthly edition of iconic media and marketing brand Campaign.

In order to be successful with marketing optimization, several things need to be taken into consideration.

Print media might be in decline, but luxury-focused publishers – even a few digital native ones – are getting increasingly physical.

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The Media Minute 09.12.2017

After years of cramming their sites with ads that flash and obscure editorial content, digital publishers are taking a newfound interest in improving user experience.

Having joined Hearst UK in April, James Wildman, new CEO, has clear plans for driving the business forward.

Publishers now operate in an environment where technology plays a central role in business operations, product strategy, and growth.

Chuck Reece, editor in chief of the website The Bitter Southerner. He says his publication is about the South “we live in today and the one we hope to create in the future”.

As of August 2017, two-thirds (67%) of Americans report that they get at least some of their news on social media – with two-in-ten doing so often, according to a new survey from Pew Research Center.

The Atlantic is the latest publisher to roll out a new membership program, seeking a new path to more engagement and (most importantly) revenue from readers.

Since starting to post to the popular Asian app Line in January 2016, The Economist has grown its following to nearly 1 million in several countries.

Native advertising has become wildly popular – but mostly for social media giants such as Facebook.

A new class of books aiming to address women in a different way represents an ascendant artisanal trend in the magazine space.

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The Media Minute 09.05.2017

Chief Executive Group — the parent company of Chief Executive magazine — has acquired Corporate Board Member magazine and its related research and events businesses.

As Google prepares to roll out an ad-blocking version of Chrome, it’s been scoring websites using its Ad Experience Report.

The USA Today Network is taking a page out of Facebook’s playbook by reformatting its digital properties to give users more personalized webpages.

The brand has expanded its presence to include radio, podcasts and events, but it continues to invest in print products

Jeff Bezos has been getting some pretty decent PR recently and not just around his transformation from mild-mannered bookseller to muscled-bound Master of the Universe.

While many publications are seeing a decline in subscriber numbers, The Economist has turned its circulation revenue into the most profitable part of the Group.

Time Inc, publisher of magazines including People and Sports Illustrated, is turning to the internet to distribute its growing cache of video material and television shows.

The brand has expanded its presence to include radio, podcasts and events, but it continues to invest in print products

Lead management is a general marketing term that describes the process of optimizing lead-based marketing activities.

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The Media Minute 08.29.2017

Publishers who have gravitated away from Facebook Instant Articles over fears of over-dependence may soon have cause to reconsider.

Almost every publisher I speak to right now has a similar challenge. Where do you find really good salespeople?

The Atlantic announced today that it’s introducing a membership program for fans, becoming the latest publication to seek out reader support to bolster its bottom line.

Publishers are running into a wall with so-called native ads. Once seen as the panacea for declining digital ad rates.

T: The New York Times Style Magazine announced a series of hires and promotions.

Several years ago, I had a transformative experience surrounding lead generation.

Brands are finding new ways of working with magazine brands, with closer editorial partnerships and personalised digital activity at the heart.

“So many people have already received some first-bound copies that are going to be landing in subscribers’ mailboxes very soon.

The non-profit organisation publishes stories in four formats, including text and audio, and translates them into four languages.

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The Media Minute 08.22.2017

Closing in on a year, the company founded by serial entrepreneur and investor Jason Calacanis now has around 300,000 subscribers across 30 newsletters, and average open rates just above 40 percent.

Maybe the new name of Time Inc. will be McKinsey Media.

We say it all the time: It’s not a print vs digital question anymore. It’s both.

A financial analyst who specializes in the printing industry recently speculated that “the potential to produce personalized magazines at scale is not too far in the future.”

Lori Leibovich is the new editor-in-chief of Time Inc.’s Health magazine, across various platforms.

Calling all marketers! Get ready to disrupt (yup, that’s one of them) your digestive track with marketing clichés that will make you puke.

People would rather watch multi-episode video shows and other serialized programming than one-off videos, publishers are finding, which bodes well for Facebook’s new TV-like tab, Watch.

Programmatic fraud steals money from publishers’ pockets every minute and if we’re being honest, no one’s really sure what to do about it.

Content from The Associated Press drove higher total engagement on Facebook than any of the Top 10 individual publishers in June and July.

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The Media Minute 08.15.2017

As publishers experiment more with commerce, some are taking advantage of the back-to-school shopping season.

With technology changing so fast, publishers need to make the right choices to keep their digital media business growing.

A conversation with Meredith Parent’s Network Editor-in-Chief, Liz Vaccariello, on some recent changes to the 90-year-old brand.

When the Facebook Journalism Project was introduced earlier this year, it confirmed that the technology company was now also a media company.

Adam Harris joined Hearst Magazines Digital Media as VP of data products in May with a goal to learn more about Hearst readers and connect them with the right advertising.

A new class of books aiming to address women in a different way represents an ascendant artisanal trend in the magazine space.

Google has warned about 700 publishers that their current digital ads would be blocked from reaching consumers under the new Chrome browser system set to be introduced next year that will have much tighter ad-blocking software.

A recent study released by the Donald W. Reynolds Journalism Institute identified the top trusted news sources.

Almost a year after Joe Brown was named editor-in-chief of Popular Science, traffic to the magazine’s site and newsstand sales have increased.

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The Media Minute 08.08.2017

If your brand’s message is important to your company (which it should be) then the sales development should be directly aligned with marketing.

There’s no getting around it, Martech has become the principal form of marketing across the board.

Facebook says it will use load time to determine what to show you. Instant Articles load really fast.

This is the share of social news consumers who can correctly remember where they read a digital story in the last 48 hours.

I had the pleasure of attending the first two days of the Yale Publishing Course for magazine professionals last week.

Magazine media audiences coming via a computer or phone have fallen in June 2017, compared to the same month a year ago.

CEO Bonnie Kintzer works to turn around a storied company.

Time Inc. hopes to use its consumer data to learn new tricks.

CEO of The New York Times, recently declared the state of digital advertising is a ‘nightmarish joke’ and a dangerous environment for brands.

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The Media Minute 08.01.2017

Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, has announced an industry-first optimisation solution for publishers to maximise the yield on their inventory.

This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data.

Perhaps John Lennon said it best. But when it comes to print, Mr. Magazine™ has also perhaps been a dreamer his entire life.

Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it.

Facebook Inc is in early talks with several news publishers about how its social media site can better support subscription business models.

Among all the changes magazine media faces—consolidation, layoffs, digital—the one consistent trend is the decline of print advertising.

In the last six months, dozens of publishers have made their content available on Flipboard, an aggregator platform that launched in 2010.

Facebook today released a new developer’s tool for publishers to see how their stories are doing on the social media platform.

El Financiero and Bloomberg L.P. announced Thursday the launch of Bloomberg Businessweek México, a Spanish-language, bi-weekly edition.

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