The Media Minute 05.01.2018

The rise of artificial intelligence in general, and machine learning in particular, has been an emerging theme at DIS for several years now.

Recently I sat down with Thorin McGee, editor-in-chief of sister publication Target Marketing, to discuss the technologies publishers are adopting – and in some cases have mastered – to consider how this impacts the marketing ecosystem.

There’s isn’t much left to say about Joanna Coles that hasn’t already been said. Her celebrity within the magazine industry ballooned during her six year stint as editor-in-chief of Marie Claire and then arguably more so during her four-year tenure at Cosmopolitan.

Despite the exponential rise in programmatic advertising, late payment has become an area of increasing concern.

Hearst Magazines is acquiring a minority stake in Gear Patrol, a digital and print publication focused on products and enthusiast communities, to help the company branch out into more e-commerce efforts to diversify revenue..

The Times of London, which shifted two years ago to a publishing schedule of three daily digital editions, is seeing a payoff in one critical area: attracting and keeping subscribers.

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInShare on RedditEmail this to someone

The Media Minute 04.24.2018

If reports originating from Bloomberg are true, Apple is making a renewed foray into the world of publishing with the launch of a news and magazine subscription service.

INTERACTIONS ON SOME LOCAL PUBLISHERS’ Facebook posts are down by as much as 56 percent compared to the two years prior, despite an algorithm change that Mark Zuckerberg says was deliberately designed to promote news from local sources on the platform.

Maintaining a 130-year-old publication’s place among the world’s most relevant and widely read print magazines means getting a lot of things right

Facebook’s algorithm change earlier this year highlighted that the audiences that publishers and influencers cultivated in these walled-garden platforms are not their own.

Launched last June, Google’s ‘Funding Choices’ platform was designed to help publishers recover lost revenue from ad blockers.

My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInShare on RedditEmail this to someone

The Media Minute 04.17.2018

Over the past two years publishers have realised that they shouldn’t take their audiences for granted. Research around loyalty and brand recognition on social platforms found that consumers were less engaged with publishers on those channels than had been assumed.

Pot publications are one of the few growth areas in media. High Times Media, which has delayed but not canceled plans to become a publicly listed company, said Thursday it is buying Green Rush Daily for $500,000 cash plus $6.4 million in stock.

Delivered from behind a transparent podium in an opulent downtown Manhattan ballroom, much to the adoration of New York’s media elite, Carolyn Kylstra’s acceptance speech appeared almost cathartic.

Publishers focused on growing consumer revenue will take opportunities wherever they can find them, even abroad. But international markets come with specific challenges, including a low propensity to subscribe, complicated tax issues and lower awareness of U.S. publishing brands.

Many U.S. magazines are barely keeping their heads above water. And with further advertising declines, more paper price increases, a newsstand system that’s circling the drain and the prospect of huge postal increases, it’s likely to get uglier in Magazine Land.

The notion of a digital newsstand is nothing new, but 2018 has seen a revival of the concept following several large shots in the arm, as publishers and platforms continue to seek new ways to engage users and monetise their products.

 

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInShare on RedditEmail this to someone

The Media Minute 04.10.2018

Findings from the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte, reveals publishers experienced a 5.6% growth in total digital revenue in 2017 compared to 2016, rising to £365.5m. The increase was fuelled by a 27% annual revenue increase from display advertising.

In March, Horizon Media hosted a blockchain summit and brought together platforms to discuss how they are working with the technology. The conference was meant to educate the agency about blockchain as much as enthuse its publisher clients.

Google’s header-bidding platform, which it calls Exchange Bidding, become generally available Wednesday to all publishers using DoubleClick for Publishers (DFP).

Time recently published a story detailing the inspiration women were taking from the 2018 Women’s March to pursue public office. It looked at how the movement attempts to turn motivated anger into political change and was a no-brainer for serving as the cover story of the January 29 issue.

Email open and click-through rates are on are a three-year high, mostly because of better targeting, according to a study by The Relevancy Group, collaborating with OneSpot.

With GDPR only a matter of weeks away, the need for publishers to get legally compliant is becoming more urgent than ever. However, on certain issues there is confusion surrounding GDPR and its various ramifications.

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInShare on RedditEmail this to someone

The Media Minute 04.03.2018

When publishers consider the size of the digital audience they can deliver to advertisers, the focus is typically on who is visiting their site. But ultimately, success is going to be based on the percentage of that audience that made it over to the advertiser’s site.

With many magazines struggling to maintain cash-flow and build a solid business model an ability to develop sustainable income streams is crucial. Mary Hogarth investigates where membership packages are the way forward.

In a December column for Folio:, Nick Giallourakis described the different ways media companies can repurpose content to create valuable new assets.

Ad agencies using data to retarget publishers’ audiences is nothing new. But multiple publishers said they’re getting more frequent, onerous demands from ad agencies wanting to get their hands on that audience data.

The notion of a digital newsstand is nothing new, but 2018 has seen a revival of the concept following several large shots in the arm, as publishers and platforms continue to seek new ways to engage users and monetise their products.

Agencies and marketers are scrambling to make sense of the latest Facebook move to drop third-party data.

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInShare on RedditEmail this to someone

The Media Minute 03.27.2018

I was recently at the Ricoh Marketing Innovator Symposium in Boulder, Colo., which attracted a range of attendees from the print, brand and agency worlds. One of the key takeaways from the event centered around the generational divide — different age demographics don’t just want different messages, they want different messaging platforms and different forms of communication altogether.

Hispanic-owned businesses represent one of the fastest-growing segments of the U.S. economy right now. Most Hispanics are fluent in Spanish, and often speak the language with their peers and customers. Yet, B2B web content isn’t translated into Spanish nearly as often as it should be.

It’s here. Yesterday Google launched Subscribe with Google – the simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results.

When Facebook CEO Mark Zuckerberg indicated that Facebook Groups were a new priority, publishers dutifully created a bunch of them. To monetize them, they have gotten creative, selling sponsorships to brands, using their members for focus groups and eyeing members as potential subscribers.

It’s not always the case that print magazines with the biggest audiences outperform their 12-month readership averages in a given month. But it certainly was in December 2017, when People (adult issue audience: 53,061,000) achieved a maximum score of 140 in GfK MRI’s Issue Specific (IS) Readership Study for its December 11 issue, featuring Prince Harry and future-royal Meghan Markle on the cover—meaning the issue was opened by at least 40 percent more readers than a typical issue of the magazine.

Bloomberg is among potential acquirers who have circled Fortune magazine, The Post has learned.A deal to sell the storied financial title — founded by Henry Luce in 1929 — could come in the next few weeks, according to one source. Others, however, cautioned that a quick sale was not guaranteed, saying the negotiations were fluid

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInShare on RedditEmail this to someone

The Media Minute 03.20.2018

Why are so many news publishers pivoting back to subs & paywalls?  After all, they didn’t work for most of them before.  We all know why.

What industry faces a fundamental shift in their business model today more so than publishing? It’s hard to say. The decline of print publishing has been discussed for years, yet the growth in online delivery (and revolution in revenue models) can’t be ignored.

Apple is getting into the magazine business — not by buying magazines, but by buying a digital magazine distributor.

NEW YORK—Despite honoring an industry in never-ending flux, much about the 2018 National Magazine Awards (or the Ellies, named for the accompanying elephant-shaped trophy) remained consistent with well-established tradition.

Dunkin’ Donuts is betting big on voice ordering. As of March 14, people can order Dunkin’ Donuts or reorder recent items on their iPhones or Androids using their voice through the Google Assistant.

When I say “launch a digital strategy” I mean every aspect of digital: online content, social media, e-newsletter, and even text messaging.  A True Digital Transformation. Everything your publication needs to reach an ever-growing digital audience wherever they are across the web, social and on their mobile devices.

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInShare on RedditEmail this to someone

The Media Minute 03.13.2018

How do you attract sponsors looking for the perfect event sponsorship opportunity? Your event needs to offer what sponsors are looking for, and come up with groundbreaking and worthwhile sponsorship packages to attract more sponsorship revenue. You have one chance to impress. Seize the day and get more event sponsors signed up.

Personalized print can help customers battle information overload at tradeshows and help spur revenue for publishers – if the supply chain will drive experimentation.

The line between programmatic and other types of advertising has blurred to the point that The New York Times has erased the one between its programmatic and direct sales teams.

As part of its comprehensive fact-checking efforts, The Associated Press announced Wednesday that it will work with Facebook to identify and debunk false and misleading stories related to the U.S. midterm election that are circulating on the platform.

Like its inaugural edition last year, speakers at the 2nd annual PubTech Connect conference—as the name implies, focused on the intersection of book publishing and technology—featured a formidable contingent of both new and legacy media representatives eager to share the ways their companies are finding readers and driving new business in an increasingly digitized world.

We call ourselves digital-led rather than digital-only because our approach to the brand is, what do we need to do to provide our audience, to provide our readers and viewers and the people who care about us with the products they need that will help them the most? And then the business can sustain.

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInShare on RedditEmail this to someone

The Media Minute 03.06.2018

Micropayments, once heralded as a potential lucrative revenue stream for independent publishers before falling out of favour, are starting to make a comeback.

Despite an entire career spent in publishing, I took a brief detour into the agency world, specifically a content marketing agency.

At least, in theory: Google Chrome launched its new built-in ad blocker on Feb. 15 in response to the Coalition for Better Ads’ 2017 Ad Experience Report. It’s part of an initiative to improve the user experience and reduce the number of “bad ads” across the web.

Publishers may be getting dinged — and in some cases destroyed — by Facebook’s move to decrease the amount of publisher content in the News Feed, but the declines in social sharing have long been in motion.

The ABC yesterday released the consumer magazine circulation results for the July – December 2017 period and publishers have responded with their interpretation of the figures.

The notion that print is dead is not accurate. I think print isn’t dead, it’s just different. Gone are the times where you can operate with an inflated rate base or 12 times per year as a standard.

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInShare on RedditEmail this to someone

The Media Minute 02.27.2018

Yesterday’s Consumer Magazine report marks a key step change for ABC, revealing new industry agreed Standards that simplify reporting and further support market growth, says the ABC.

While most advertising on the web is respectful of user experience, over the years we’ve increasingly heard from our users that some advertising can be particularly intrusive.

Digital media companies may be facing some significant challenges, from taking on the ad blockers through to working out a response to the recalibration of Facebook’s news feeds.

It’s tough sometimes to find the good news stories in the publishing business; more often than not, the pros are outweighed by the cons.

The last decade has seen massive shifts in magazine media, in part due to digital publishing startups that are competing by creating innovative (and cheap) products that aim to stay a step ahead of ongoing disruptive forces.

Over the past six months, the amount of money publishers spent to distribute branded content on Facebook has risen dramatically, according to Keywee, a content marketing tool. In the fourth quarter of 2017, spending on branded-content distribution leapt 159 percent year over year.

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInShare on RedditEmail this to someone