The Media Minute 7.8.2021

Digital marketers are always looking for new and innovative ways to streamline and develop strategies that are efficient and effective. Marketing automation software allows teams to work in real time and track progress through thoughtful automated workflows that nurture leads. (Post: Mirabel’s Marketing Manager)

A recent press release that landed squarely on the newsdesk of What’s New in Publishing confirmed what many magazine insiders already know – namely, magazine back issues are a fertile source of revenue for publishers willing to make them easily available. (Post: WNIP)

The July 4 holiday weekend will mark the end of working from home for some media employees — though many of their employers are expecting them to officially settle back into an in-person office in September. (Post: Digiday)

Ideally, a CRM should complete and streamline tasks in the natural environment you’re already comfortable working in, then have the fruits of that labor appear in the shared system for all team members to access. When it comes to your long-term plans and day-to-day sanity, you can’t leave that connectivity (or lack thereof) to chance. (Post: The Magazine Manager)

 

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The Media Minute 06.30.2021

The CAN-SPAM Act sets regulations for commercial messages, as well as gives email recipients the right to unsubscribe.

Over the last decade, digital publishing has seen tremendous development and technological advances. However, one thing remains constant: content is king. The rapid and always shifting market has forced many publishers to change their marketing and publishing models.

Publishers such as The Wall Street Journal and The Telegraph have managed to ingrain themselves in their readers’ daily routines through tailoring the content they produce and share on social media.

Publishers such as The Wall Street Journal and The Telegraph have managed to ingrain themselves in their readers’ daily routines through tailoring the content they produce and share on social media.

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The Media Minute 06.23.2021

Marketers know that one of the most effective ways to reach a target audience in 2021 is through email. Take a look at the top 10 email newsletter templates and the advantages that come with each design.

One intriguing and enduring industry plotline is the tension between data-driven targeting and user privacy. The narrative commenced with stricter data regulations. Now, it’s reached a critical point with the deprecation of third-party cookies and reduced access to mobile advertising identifiers.

These six important elements of the publisher tech stack can help you take control of your audience interactions, understand reader needs and behaviours better and open up many new opportunities to generate revenue.

As much as consumers love valuable content, advertisers love it even more. And whether you’re sharing your content on page, on a screen, or through airwaves and cables, there are invaluable software systems out there devoted to helping you manage ad sales and ensure your content hits all targets.

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The Media Minute 06.16.2021

Each email you send to your subscribers and potential customers is a chance to make a lasting impression. Ultimately, the emails you send represent the brand you are trying to showcase and the community that you are trying to build.

For many publishers, it’s no secret that a few large, usually corporate accounts are responsible for the bulk of advertising revenue. This has long been the law of traditional advertising.

When third-party cookies finally go away in 2022, marketers will be looking longingly at the audience data collected directly by publishers to help them define and target their messaging.

As much as consumers love valuable content, advertisers love it even more. And whether you’re sharing your content on page, on a screen, or through airwaves and cables, there are invaluable software systems out there devoted to helping you manage ad sales and ensure your content hits all targets.

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The Media Minute 06.09.2021

Email marketing is an art that takes plenty of time and patience to master. Most of the mastering comes from optimization, but in order to know what or how to optimize, you first need to understand the metrics used to determine the effectiveness and success of your emails.

Media owners may feel like their cups are half empty. Admittedly, it’s a tough business to be in right now. Certainly, the advertising industry is in the middle of a “Great Reset.” However, we must remember that change also means opportunity.

Page views and click-throughs are not enough anymore. To grow loyal audiences and develop the broadest range of monetization opportunities, you need the tools to build a deep understanding of what content works.

As much as consumers love valuable content, advertisers love it even more. And whether you’re sharing your content on page, on a screen, or through airwaves and cables, there are invaluable software systems out there devoted to helping you manage ad sales and ensure your content hits all targets.

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The Media Minute 06.02.2021

Reading the news has been a morning ritual for ages. If you haven’t jumped on the email newsletter train yet, do so immediately.

The innovations in marketing technologies and platforms over the past decade have been transformational for the marketing industry. For publishers, the latest and greatest in MarTech and software can be both groundbreaking and challenging.

Google Shares How it Ranks News Sources: Transparency is “A Major Factor”

Google recently shared new details about how it ranks news sources, with transparency being a major factor. The search giant provided more information about how it evaluates transparency to determine which publishers to prioritize across its products, like Google News and the top stories carousel in search results.

A CRM for magazine publishers takes the specific needs of publishers into account and includes industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

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The Media Minute 05.25.2021

Marketers know that one of the most effective ways to reach a target audience in 2021 is through email. Take a look at the top 10 email newsletter templates and the advantages that come with each design.

As concerns about media transparency rise, marketers are becoming more selective about where they place their media investment. They are asking questions like: Where are my ads being shown? Are they being served to humans or lost to fraud? Are they delivering maximum ROI?

Google and Facebook are blamed for many of the problems plaguing publishing today. However, “the truth is that, for most publishers, Google and Facebook are probably the two businesses that can have the largest impact on their revenue, controlling the largest number of both eyeballs and ad dollars,” writes James Hewes, President & CEO, FIPP.

A CRM for magazine publishers takes the specific needs of publishers into account and includes industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

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The Media Minute 05.19.2021

Email marketing is an art that takes plenty of time and patience to master. Most of the mastering comes from optimization, but in order to know what or how to optimize, you first need to understand the metrics used to determine the effectiveness and success of your emails.

Brand safety conversations often focus on advertiser concerns when publishers are trying to shield consumers from offensive or harmful creative.

The internet has profoundly transformed publishing in the last two decades. Digital is now seen as the future of the industry. However, “digital transformation demands much more than mere wagers and simple intentions,” notes a new guide from WAN-IFRA.

A CRM for magazine publishers takes the specific needs of publishers into account and includes industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

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The Media Minute 05.12.2021

This article explains what content marketing is and how to use data from Google Analytics to enhance your strategy.

Everyone seems to be focused on the “new” data strategies that publishers can deploy in a post-cookie world. The New York Times set the agenda with their news about phasing out third party data and introducing their own proprietary first-party audience segments.

The Press Gazette reports that top English-language publishers are raking in subscriptions in the millions, but a recent report from Piano Media raises the specter of post COVID-19 churn.

A CRM for magazine publishers takes the specific needs of publishers into account and includes industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

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The Media Minute 05.05.2021

Email subject lines are one of the most important elements of any marketing email. Here are the top email subject line best practices for digital marketing.

In the publishing world, Substack grew into a bit of a phenomenon. It’s a low-tech, self-publishing newsletter platform that attracted a number of high-profile journalists from the industry.

User adoption of Acceptable Ads is growing fast. It reached 218 million users in 2020, according to the 2021 PageFair Adblock Report by Blockthrough, an ad tech company.

A CRM for magazine publishers takes the specific needs of publishers into account and include industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

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