A forum for the print and
digital publishing industries
- Publishers Need To Focus On Magazines Rather Than Websites To Improve Sales
Hedges was speaking at this week’s PPA Festival in London and noted how his title has posted eight successive annual ABC increases since he took over as editor in 2006.
- Time Out Launches Free Print Edition In Austin
If you find yourself walking around South Congress looking for something to do, you’re in luck. The first quarterly print issue of Time Out Austin came…
- Time Inc. To Sell Assets Amid Push To Move Beyond Magazines
Time Inc. is planning to sell some magazines or other properties as the struggling publisher tries to push ahead with a digital strategy and move past months of talks with potential acquirers.
- The Economist Aims To Attract More US Readers With NY #Feedingthefuture Campaign
For its first project since launching in the US, real world marketing agency Sense is working with the iconic business title The Economist on its #feedingthefuture campaign, aimed at highlighting the impact of food waste on the environment.
- The Rise Of Transparent Digital Ad Buying
As marketers push for greater transparency in how the murky world of digital ad buying works, agencies are rethinking their approach. For the past several years…
- Publishers Are Using Facebook Video To Drive Commerce Revenue
Facebook video has been tough for many publishers to monetize. But a growing number of them are using it to drive commerce. Last month, Business Insider’s commerce team…
- Launching A Magazine: What To Bring To The Table…Linda Ruth Reporting
“Demographics are evil,” said Bryan Welch, the founder of B the Change Media, speaking before an enrapt audience at the Magazine Innovation Center’s Act 7 in Mississippi last week.
- Audience Disruption? Use It To Create Revenue!
Online access, e-commerce, Google, Facebook, Pinterest, oh my! Advances in the digital space have profoundly changed B2C media forever. Readers can now instantly search, receive content, and talk with advertisers directly online.
- Despite Challenges, Native Ad & Header Bidding Opportunities Are On The Rise
Last year was a good year for digital publishers. Although overall advertising growth slowed overall, according to eMarketer, digital advertising grew more than 15% and almost cleared $70 billion. And, by 2020, digital spend is expected to reach $100 billion.
- Outside Magazine Built Its Own Recommendation Widgets To Replace Outbrain
Although the revenue from third-party recommendation widgets can be addicting for many publishers, the ads can be rife with clickbait that degrades the user experience.
- Lead Nurturing: How To Launch A New $1 Million Revenue Stream
I recently read an article in The Atlantic lamenting the fall of Yahoo. “Today, Facebook and Google alone are slurping up the ad dollars … and Yahoo as we knew it has all but vanished.
- Airbnb Teams With Hearst On Magazine Guided By Travel Site’s Data
When the new travel publication Airbnb mag hits select newsstands and mailboxes later this month, many of the stories, including the cover feature set in Havana…
- Seventeen Magazine Is Bringing Fashion And Beauty Videos To Musical.Ly This Summer
As one of the launch partners for Snapchat Discover back in 2015, Hearst takes pride in being ahead of the curve when it comes to leveraging new social media platforms.
- Focus On The Family Revives Brio, A Christian Magazine For Teenage Girls
Teenage girls who dislike the frank sexuality of Cosmopolitan and the left-leaning politics of Teen Vogue but still want a magazine to give them tips on fashion and hairstyles (not to mention advice on abstinence) are in luck.
- Jerry Lynch – President, Magazine, And Books, Retail Association – Explains Why “Magazines Are Still A Viable Product In The Marketplace”
With unit sales of 12.1%; the retail space allocated to the category down; the quality of space under fire, and a continuing buzz of negativity associated with print, it is no surprise that the sale of magazines at retail continues to be challenging.
- Hamptons Publishers Squabble Over Beach Niche
A pre-season brawl is breaking out on the Hamptons publishing scene as Michael Dickey, chief executive of Modern Luxury takes aim at Cristina Cuomo and her new startup magazine, Hamptons Purist.
- Using A Content Hub The Right Way
When it comes to digital presence, publishers often aim at a moving target. The expectations for online offerings change rapidly.
- “Wisconsin Foodie” Has Acquired Edible Magazine
Soon there will be even more to love about “Wisconsin Foodie.” Specifically, a print publication. The Emmy Award-winning local television series will be expanding its reach, thanks to the recent acquisition of Edible Milwaukee magazine.
- 8 Survival Skills Every Publisher Needs to Offer Creative Marketing Services
If you are a publisher, you’ve probably noticed this big fat trend: magazine and newspaper publishers are starting to offer creative marketing services.
- The Niche Publishing Print Renaissance
I’ll admit to the title being a bit dramatic. But can we all agree that recent signs point toward a renewed preference for print in the magazine world?
- How To Explore Ways Publishers Can Make Money Again From Magazines
Jim Elliott, President of James G Elliott Co,. led a panel of industry experts to explore the ways in which publishers can make money again, at the Magazine Innovation Center’s ACT 7 Conference in Mississippi today.
- Amazon Wants To Help Sell Publisher’s Subscriptions Too
On Monday, the tech giant announced Subscribe with Amazon, a new program that lets publishers and other digital creators sell digital subscriptions directly inside Amazon’s platform.
- More Than 90% Of Publishers Saw Native Ad Revenue Increase In Q1
More than half of publishers don’t believe that Google and Facebook “own” the digital advertising market.
- Yes, There Are Platforms That Actually Pay For Publishers’ Content
There has been a lot of talk lately in the publishing industry about platforms. Should we share our content on LinkedIn, Facebook, or even Snapchat?
- Life After Print For Mental Floss
2016 had its share of losses, but not all of them were tragic. Mental Floss, for instance, said goodbye to its print magazine at the end of the year, after a short, but fun, 15-year run.
- The Company Behind “The National Enquirer” Just Bought “Us Weekly”
American Media — the company behind the National Enquirer, Radar Online, and a handful of others — recently acquired Us Weekly. Its editorial director.
- Gwyneth Paltrow And Anna Wintour To Create New Magazine.
The New York-based magazine publisher will co-produce a quarterly special print issue of Goop that will hit newsstands in September.
- Magazines Thrive On Social Media
Total followers and likes for magazine brands on social-media platforms — across Facebook, Twitter, Instagram, Google+ and Pinterest combined — has reached 1.1 billion in the first quarter.
- How Dennis Publishing Has Grown Commerce Revenue 60 Percent In A Year
Most publishers have some sort of commerce play in motion, typically involving affiliate links. Dennis Publishing’s commerce strategy is far more ambitious.
- Digital Reader Revenue: Don’t Let It Keep You Up At Night!
During the CEO Panel at the March 2018 Super Niche conference, Ted Williams, CEO of the Charlotte Agenda, mentioned that reader revenue is what “keeps [him] up at night.”
- Magazines Matter, Print Matters
MNI Targeted Media, a Time Inc. company, has been creating marketing experiences for over 50 years. From media planning to buying entities…
- How Publishers Can Use A CDP To Manage, Analyze & Act On Their Data
Today’s publishers can gather more types of information than ever about their customers: subscriptions, of course, but also pages viewed, content downloaded, comments posted…
- Zink Magazine Relaunches With Constance White At The Helm
Zink Magazine, the indie fashion magazine founded by Sheriff Ishak in 2002, will debut its first issue on Sunday.
- Star Tribune Launches Quarterly Print Magazine
Star Tribune, the independent Minneapolis, Minn. newspaper, is launching a quarterly magazine. The first issue was delivered to 225,000…
- Politico Is Trying To Turn The Business Model For Magazines On Its Head
I’ve read a hundred stories and written a few myself on the halting efforts of legacy magazines over the last decade to develop a complementary digital presence.
- Modern Luxury CEO: Market ‘Very Strong’ Amid Magazine Buys
Modern Luxury, the regional magazine publisher controlled by the Dickey family, confirmed it has finally purchased Greengale Publishing…
- 7 CRM Strategies That Create Revenue!
Let’s face it. Even ad sales rock stars can still leave money on the table. After all, we’re human beings, not machines. We need technology to see what the human eye can’t. Perhaps that’s why CRMs have become so popular.
- Facebook’s Instant Articles Are Falling Out Of Favor With Publishers
A big story of the week was publishers’ changing use of Facebook. In some areas they’ve become displeased with the platform’s offerings, but in others they’re still happy with the massive scale as a testing ground for what works.
- Can Quality Publishers Finally Sell Quality?
The storyline in advertising in the last few weeks is how advertisers are running away from toxic adjacencies on YouTube…
- Can Podcasts Give Print Media A New Life?
Is print dead or is it merely being revitalized? It’s a question that everyone in the media industry has been trying to figure out for some time now.
- 5 Tips For Setting Your Digital Media Priorities
Publishing used to be a pretty simple business: Write stories your audience wants to read, look after your advertisers, pay attention to paper, print, and postage costs.
- Outside Magazine And Rei Team To Release All Women Issue
To celebrate the many achievements of women on all fronts, Outside and REI have teamed up to put out the May issue of Outside that features, and is put together, almost entirely by women
- Dujour Aims To Leverage Its Reach, From Social To Print
DuJour Magazine is rolling out a new offering to advertisers, which company founder and chief executive officer Jason Binn has devised in order to compete in the changing media landscape.
- Print It: Introducing Dizzy, A New Magazine By Arvid Logan And Milah Libin
Influences for the new magazine Dizzy created by New Yorkers Arvid Logan, 22, and Milah Libin, 24 run the gamut from ’90s graffiti ‘zines and art and children’s journals to forgotten publications sourced from junk shops.
- Coastal Living Magazine Celebrates A Milestone
We mentioned that the industry is changing, but readers are changing as well.
- Finding Your Place On The Print-To-Digital Spectrum
Over the past couple of years, the state of print and digital distribution has felt very similar to a busy cloverleaf highway intersection, with eight lanes speeding in every direction.
- Fortune Is Growing In Video And Print
Fortune is growing in two places. One — video — you might expect. The other — print — you might not. Year-over-year the business publication, which was launched in 1929 by Henry Luce…
- How Instagram’s “Shop Now” Button Is Shaking Up Publishers’ Social Commerce Strategies
There seems to be a misconception these days that brands can slap a “Shop Now” button onto an Instagram post and instantaneously produce significant revenue.
- Future Publishing Doubled Commerce Transactions To Top 1 Million Using Search Data
Magazine publisher Future, with a portfolio of 50 brands spanning consumer electronics, music, and photography…
- Facebook Is Giving Publishers New Ways To Reach Audiences On Instant Articles
- Facebook announced Friday a few new ways that publishers can reach out to audiences directly through Instant Articles. Josh Roberts, a project manager at Facebook, wrote about the new features in a blog post.
- How New York Magazine Is Growing Commerce Revenue
New York magazine has been giving its print subscribers shopping recommendations for five decades. But when it turned the print feature into a digital e-commerce brand last year, it had to start from scratch.
- The Day Magazines Paid For “User-Generated Content”
Magazines have been valuing their readers and their ideas for years, even before This Old House magazine became “Your Old House” for an issue a few years ago, allowing its readers to have free rein with the content.
- Inside The Economist’s Plan To Conquer America
Running a profitable, mass-market magazine whose revenue is overwhelmingly driven by print advertising is—to put things mildly—a much riskier proposition in 2017…
- Monocle Magazine Celebrates Its 10th Anniversary
Tyler Brûlé certainly gets around. In the Editor’s Letter for the April issue of Monocle magazine, he starts off from the POV of Mohawk, a store in the Silverlake district of Los Angeles.
- For Newsstand Success, Magazines Must Stay True To Editorial Mission
I have conducted an exercise with many of my clients lately, where we identify their editorial mission and then actually deliver that mission to consumers on the newsstand.
- Machine Learning Will Give Publishing Visual, Interactive Content On A Big Scale
Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile “snacking,” low-quality “clickbait” competition and content recommendation services that…
- Modern-Day Magazine Business Model Relies On ‘Tricks And Goodies’
GOOD JOURNALISM IS SIMPLY not enough to sustain magazine revenue these days, according to two business-side veterans who spoke at a panel at Columbia Journalism School on Monday.
- Boat International US Is Proof Luxury Print Media Is Alive And Well
BOAT International Media, the global authority on superyachts and the luxury lifestyle that goes with them, has today unveiled a revamped version of its prestigious American yachting bible ShowBoats International.
- 10 Media Trends For 2017 And Beyond
Much of the Guardian’s Changing Media Summit was focused on restoring trust; from fake news to viewability and ad fraud. But there was still time set aside for looking forward at some of the opportunities and challenges that will face media over the next couple of years.
- Future Publishing’s ‘Trilogy’ Of Strengths: Community, Context, Consumer Journey
A silver lining of the ongoing disruption of publishing is that it’s forcing publishers to reappraise their strengths and weaknesses.
- Aarp The Magazine Eic Shares Some Robust Numbers
“The Magazine’s circulation went up in 2016–to 22.5 million–and our readership topped 37 million for the first time. Against the odds and bucking the big financial trends in publishing, our print advertising revenue edged up a percentage point in 2016, while our online revenue rose five percent.
- Hearst Magazines And Condé Nast Joint Venture Pubworx Acquires Procirc
The Hearst Magazines and Condé Nast joint venture—PubWorX—has acquired ProCirc, a Florida-based publishing services company with more than 50 publishing clients across more than 250 titles.
- Serving The Hobbyist, The Retailer, And Today’s Christians Through A Host Of Print Magazines
“The thing that we have discovered, and we have such niche publications, is that our readers want what we have. Dolls Magazine, which is probably our biggest base where we’re the only one out there, so people want it because they’re collectors.
- Publishers See Long-Term Potential, Short-Term Hurdles In Messaging Platforms
Publishers all seem to agree that messaging platforms are the future, but few are charging into it. After an initial rush onto platforms like Facebook Messenger.
- Rise Of The Niche Social Network
The future of publishing is in the niche, according to Alex Attinger, CEO of Social Dot Limited. His last start up, Digitalbox, was a huge success and featured in the Sunday Times ‘Tech Track 100’ for two years running before selling off one of its divisions in a £multi-million deal in 2015.
- Mutant Digital Offspring: Why Are Publishers’ Newsletter Promotions So Lame?
My post last month about how some of my fellow print dinosaurs are marketing their magazines set some tongues wagging on the digital side of Magazine Media Land. But in the Stupid Marketing Olympics.
- Facebook Lets Publishers Place More Ads In Instant Articles
Publisher partnerships with Facebook have proven to be something of a roller coaster — promising developments alternate with setbacks amid constantly changing rules and endless tweaks to the newsfeed algorithm.
- How Publishers Can Measure Up Best Amid Digital Doubts
Planet of the Apes concludes with one of the most iconic moments in movie history. Charlton Heston’s character Taylor rides his horse onto a deserted beach…
- Celebrating Over 80 Years Of Publishing Success With A 1000th Issue
“There is something about print that is innately impactful and tangible. We’re in an era where we have websites that the pages just scroll endlessly…
- AMI To Buy Us Weekly
Wenner Media’s Us Weekly went on the block in late 2016, and since then there have been plenty of rumors floating around about potential buyers.
- Your Next Favorite Magazine Could Be Published By A Chef
Over the last decade, countless food magazines and newspaper dining sections got slashed, gutted, or drastically reconfigured to keep up with the changing tastes of readers and advertisers.
- From Mimi To The Drive: Time Inc.’S Patchy Record With Digital Verticals
In March 2015, Time Inc. unveiled Mimi, a “social-first” brand that it breathlessly described as the “ultimate destination for all-things beauty” and a “substantial opportunity”
- One Company’s ‘Blueprint’ For Magazine Media To Thrive
It boils down to strength of connections allowing brands to monetise across an increased number of touch points, leaving it less exposed to the uncertainties of an ad market stacked against the original, quality producers of content.
- ‘The Model Can’t Hold’: Publishers Face Content Studio Growing Pains
Two years ago, The New Republic did like many publishers before it and built an agency-style unit to sell big, lofty, content-based campaigns to marketers. The publisher was determined to avoid the missteps of other publishers that struggled to make branded content profitable.
- Can Publishers Rebuild Customer Loyalty With Apps?
It wasn’t too long ago that apps were enthusiastically touted as the future of publishing. The launch of the iPad brought a wave of optimism and a flood of digital publications – but the euphoria was short-lived.
- How Conde Nast Plans To Compete With Google And Facebook For Ads
Conde Nast is joining with Comcast’s NBC Universal and Vox Media to package their digital inventory for sale to advertisers, the companies announced Thursday.
- How Can Publishers Capitalize On The Video Ad Boom?
Demand still far outstrips supply when it comes to premium digital video. That’s a challenge for advertisers – but it’s a hell of an opportunity for publishers.
- Reanimating Traditions For The 21st Century And Setting A Course…
“I feel we should be publishing fiction. And I doubted that when I first got here, but I know in my heart that’s something that is very important to Esquire.
- Vivendi CEO On Lessons For Publishers From The Music Industry, And What Else They Can Do To Thrive
Like music, publishing is part of the cultural and creative industry. Both deal with products that are intangible, that enjoy mainstream, global appeal, and which are largely unregulated.
- Making Your Digital Subscription Strategy A Success
On one hand, publishers have the struggle of digital, on the other hand they have the daily battle for revenue. The key – it would seem – is to make a success of digital subscriptions.
- Membership Models Drive Subscription Innovation
For two decades digital publishers have been asking “what content will people pay for?” From the looks of more recent packages of premium membership models…