After a quarter-century in publishing, I can very easily imagine how these conflicted in-house conversations about ChatGPT and AI tools have been going.
But because I have the added benefit of years focused on technological tools that help publishers, you’ll have to forgive me for being nothing but ecstatic about the potential here.
I truly believe this language-model technology and AI as a whole will be as essential a resource as any reference book or software package a publisher currently relies on. Once you spend time learning its limitations and preparing for its promise, it’s easy to see how revolutionary this tool can be for each and every publishing department. The commitment to AI’s independent strengths will ultimately be as essential as the separation of church and state.
In this blog, I wanted to highlight both the larger and smaller revolutions that AI can bring to the daily to-do lists of publishing teams.
A California bill that would force tech companies such as Facebook and Google to pay publishers for news content has been put on hold in the Legislature until 2024. The California Journalism Competition and Preservation Act, sponsored by Assemblymember Buffy Wicks (D-Oakland), would direct digital advertising giants to pay news outlets a “journalism usage fee” when they sell advertising alongside news content. The bill would require publishers to invest 70% of those funds in preserving journalism jobs in California.
The study analyzed over one billion impressions across 55 countries through live campaign tracking and further stress-tested findings by using AI-based, predictive eye tracking on approximately 350 display ads that appeared on 100 U.S. websites. The resulting analysis proved that a spot that was in view for 10 seconds produced 64 percent less carbon emissions than a spot with a five-second, in-view time. This correlation between in-view time and carbon emissions is likely related to total ad load on each page, as the more ads that load, the greater the emissions generated.
Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday. But will they know if they are getting what they’re paying for? Only 54% are confident they can measure ROI across digital channels, although not necessarily for individual ones.