The Media Minute 03.25.2021

Developing and leveraging customer databases is vital to digital marketing. If your database needs a boost, lead generation should be a top priority.

Last January, Google announced the end of third-party cookies by 2022. The industry went into a frenzy. All the while, Google quietly forged ahead.

Recently, a piece announcing that the Daily Telegraph would link content creator pay with popularity drew snarky criticism from the media community.

In the third part of our How to Start a Magazine series, we’re giving you tips on marketing a magazine, growing your readership, and retaining existing subscribers.

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