The Media Minute 04.28.2021

Understanding Google Analytics helps you produce content that your target audience wants to see. The platform provides actionable insights, like click-through and bounce rates, time spent on page, and more.

The pandemic triggered further consumer reliance on media for entertainment, information, and social connections. As consumers re-enter life outside the home, publishers are assessing how they’ll maintain strong post-COVID consumer relationships.

Marketers and advertisers are set to lose huge pools of data that build their data-driven marketing strategies. With opportunities among the threats, research shows that publishers are stepping up to fill the impending data void.

A CRM for magazine publishers takes the specific needs of publishers into account and include industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

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