Database marketing uses data in the right way. Learn here how to use database marketing strategies to leverage your customer database.
Last year, publishers navigated through reduced ad spend, axed campaigns, and overzealous keyword blocking. However, 2021 brings a new and arguably more significant challenge: the deprecation of third-party cookies and other universal identifiers.
Apple announced subscriptions for its Podcasts app, letting users pay creators directly and giving benefits like ad-free listening experiences, bonus content, and early access. It will launch next month.
A CRM for magazine publishers takes the specific needs of publishers into account and include industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.