The Media Minute 04.15.2021

Digital marketers are always looking for new and innovative ways to streamline and develop strategies that are efficient and effective. The goal of every digital marketing strategy, no matter the industry, is to provide a solution to a customer’s problem.

Privacy regulations and browser updates are restricting the use of personal identifiers and customer data gathered via third-party cookies. Needless to say, this is causing huge disruption to the way the digital advertising industry works today.

In response to an initial coronavirus news, a number of outlets witnessed record traffic to their sites and growth in subscribers. At the same time, however, they had to contend with a major slump in advertising revenues as marketers shut their bank accounts.

One of the easiest ways to streamline these everyday tasks is by implementing a customer relationship management (CRM) software. If you’re in the publishing industry and looking to optimize your processes and boost profitability, read on.

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