AI Everywhere: More Than One-Third Of New Pages Show AI Fingerprints 

Everyone’s favorite parlor game — “That’s Gotta Be AI, Right?” — has finally been adopted by resourceful researchers who can put in the blood, sweat, and tears to get the answer.

In analyzing the text of 10,000 webpages this past summer, the Pew Research Center found that 10% show “significant signs of AI authorship,” though that hardly tells the whole story.

 

Newsletter Tips: Boost Interactivity, But Keep Subject Lines ‘Boring’

Leading publishers shared their newsletter strategy tips at Press Gazette’s Future of Media Technology Conference. Christopher Sopher, chief executive and co-founder of newsletter management system Letterhead, said: “There’s two big things that we see happening right now that are very opposite from each other, actually, which I like. One is thinking a lot more about interactivity and how we can use polls and reader feedback and responses and people hitting reply and talking to the editorial team, leveraging that voice to create that interaction.” … The second trend cited by Sopher was publishers looking to improve discoverability for newsletter content in AI engines. 

 

AI Overviews Have Spread To Most Big-Brand Searches

Ahrefs checked Google’s U.S. results for the exact names of 100 global brands every week from July through September. …. On July 1, five of 98 usable results had an AI Overview. By Sept. 30, 63 of the 100 brand-name queries did. For brand teams, this is the results page showing their company’s name. Ahrefs’ panel also tracked where these AI Overviews appeared and the external sites they linked to. 

 

Book Publishers Are Quietly Using More AI. Staff Are Revolting

Workers at three major publishing houses tell WIRED that LLMs are being used for publicity, cover art, back cover copy, and emails, as some execs push junior staff to champion the tech.