All In On AI: Publishers Say AI Discovery Is a Net Positive

The publishers have spoken.

According to a recent study, an overwhelming 95% say that AI and LLMs are making an impact on their organizations and, despite what can obviously be called a “real disruption,” 4 out of 5 categorize the “net impact of LLM-driven discovery as positive.”

 

IAB Revises Ad Forecast, Shows Growth For Most Media 

Major cyclical events continue to drive strong ad growth during the first half of 2026. Macroeconomic concerns have eased amid a resilient consumer market that shows optimism, playing a major role in the change. The Interactive Advertising Bureau (IAB) has released an updated U.S. ad-spending forecast — up 2.8 points to more than 12.3% for 2026 compared with its estimates in January 2026.

 

How To Connect AI Search Visibility To Local Leads

… There are two main things you can actually measure. One is when someone clicks on a citation within an AI response, which then directs them to your website, acting like a typical referral. The other is self-reported attribution, where a customer says that ChatGPT recommended the business.  

 

Press Gazette Launches Newsroom Tool To Stop AI Fakes Before Publication

Press Gazette today launches a new tool for publishers that aims to protect them from publishing misleading AI-generated content. It follows this publication’s Reality Wars investigations into the rise of fake experts, infecting the news ecosystem with AI-generated commentary.