Global Ad Revenue Set to Hit $1.3 Trillion in 2026’s ‘Gold Rush’ Year
A summer forecast of global ad revenue sees a nearly 9% growth by year’s end, hitting the $1.3 trillion mark and part of what the analysis is calling “the 21st century’s ‘Gold Rush.’”
… WPP Media’s forecast of generative search in particular sees the channel exceeding $100 billion in just 6 years, faster than retail media, social media, or traditional search ever did. Generative and traditional search together will make up 21.6% of total advertising revenue this year.
How Gloria Steinem and Ms. Magazine Transformed the Publishing Industry
When Gloria Steinem started Ms. magazine in 1971, most women’s magazines concentrated on how to keep a house and how to attract a husband. Her publication took a very different focus: liberation. … The DNA of Ms. magazine inspired a new generation of outlets, said Emily Ramshaw, the CEO of the nonprofit newsroom The 19th, which focuses on women and politics. Steinem “spent her life and career insisting that women were not a niche audience, that our experiences were not side dishes to the main event, and that gender-based journalism could be both rigorous and unapologetic,” Ramshaw said.
6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like
[We] have something we didn’t have at launch: real results from advertisers who have spent money on the platform. Some are reporting costs per click (CPCs) below $3. Others are closer to $10, or even $13. There are examples of campaigns generating qualified leads at competitive costs, along with others that produced little meaningful activity after the click. The problem is knowing what to make of those differences.
Traffic To 10 Biggest US News Websites Down A Third In Two Years
Combined traffic to the ten biggest news websites in the U.S. is down by almost a third compared to two years ago, new analysis shows. The difference was even higher across the top 50 news websites in the US, with monthly visits falling 37% since July 2024.
