The Media Minute 02.03.2021

Regardless of your industry, social media is one of the most efficient and effective ways to elevate your marketing strategy. The benefits of social media marketing for business are limitless.

In 2020, publishers experienced a fortuitous combination of increased audience size and engagement. Many publishers are considering how to balance subscription marketing with ad monetization to find new readers and even higher engagement.

Twitter’s acquisition of Revue, is the “latest piece of evidence that we’re in the beginning of a newsletter arms race,” says Max Willens, Senior Reporter for Digiday.

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

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The Media Minute 01.26.2021

Marketers establish a list of words that entice customers and perfectly encompass everything they want. Sometimes, though, they’re a bit overused…

A lot of brands, agencies, and advertisers made promises in 2020 to further support Black businesses, creators and voices. Just a few weeks into 2021, publishers see reasons to be optimistic.

Between the pandemic and the presidential election, 2020 was an extraordinary year for publishers. It was challenging and required quick shifts to adapt, seeing job cuts, closures, and record levels of traffic and subscriptions.

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a new magazine or pivot to digital editions, this blog is for you.

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The Media Minute 01.19.2021

To increase conversion rates, your landing page design needs to provide a smooth user experience. When designing a landing page, keep these top tips in mind.

Incredible content can be discovered and enjoyed on the internet, and publishing industry has rightfully become the largest advertising marketplace as a result. Nevertheless, some aspects of the business are due for renovation.

“2021 will be a year of profound and rapid digital change following the shock delivered by COVID-19,” writes Nic Newman, Senior Research Associate, RISJ.

“Lockdowns and other restrictions have broken old habits and created new ones, but it is only this year that we’ll discover how fundamental those changes have been.”

Magazines have prevailed with an annual global revenue of approximately $67.5 billion in 2020. If you want to start a magazine or pivot to digital editions, read on. We’re outlining the basic steps of how to start a magazine this year.

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The Media Minute 01.12.2021

Marketing automation is the process of digitally automating marketing tasks. It enables businesses to streamline and measure campaigns more efficiently, nurture leads, free up to-do lists for more creative campaigns, and save money.

As publishers reflect on 2020, most will agree that COVID-19 took center stage. The year was filled with business struggles, but it also offered new growth opportunities.

2020 was the year of COVID-19, but for platforms, it was the year legislative pressures finally boiled over. In the US, multiple Congressional hearings focused on antitrust, censorship, and data security.

Discover the best magazine software for audience development and lead generation, circulation management, flat planning, digital editions, and more.

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The Media Minute 12.23.2020

Do you know the difference between SEO and SEM? What about on- and off-page SEO? Get better with search engine optimization using these digital tools.

It’s crunch time for media companies to ditch their dependency on third-party cookies. Future PLC has spent the last nine months building its own proprietary tech stack to collect, streamline, and scale first-party data from more than 350 million monthly visitors.

Nearly 60% of publishers are anticipating 30% subscription growth next year, according to the report, Reader Revenue: Subscription Marketing.

Discover the best magazine software for audience development and lead gen, circulation management, flat planning, digital editions, and more.

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The Media Minute 12.16.2020

Every marketer knows about keyword research, optimizing your website, and so on. What if there was a single marketing strategy that did all that and ranked you higher?

Business Insider, The Wall Street Journal, and The Washington Post are partnering with financial and educational institutions and non-publisher brands. “It’s a new era of subscription bundling, and it’s … more sophisticated than selling readers on a two-for-one deal.”

The global podcasting market is expected to reach $41.8 billion by 2026, thanks to its accessible nature and the rise of at-home listening during the COVID-19 pandemic.

Discover the best magazine software for audience development and lead gen, circulation management, flat planning, digital editions, and more.

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The Media Minute 12.08.2020

Google Analytics is a free platform for analyzing traffic on your website. This go-to digital marketing tool features a wealth of useful reports and the ability to segment data to extract valuable insights about your website’s performance.

In order to prepare for the elimination of third-party cookies, first-party data is a prerequisite in publishers’ programmatic ad sales. “First-party data has been a way to get in the door, but more and more with advertisers, it is table stakes.”

Social distancing in the battle against COVID-19 proves effective. However, it made 2020 a disastrous year for hosting live events. In March, organizers were forced to create online experiences that satisfied event-goers and conference holders.

It’s no secret that generational differences affect the way audiences interpret and absorb information. Learn about the shift to video content in publishing and explore examples of publications.

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The Media Minute 12.01.2020

Content marketers are always looking to make a statement and get the best of the best, no matter what industry they’re a part of. This blog explores different types of content marketing upgrades and why you should consider implementing these strategies into your marketing plan.

According to data from 2019, at least 900 communities across the US have faced profound loss of access to local news and information since 2004. Writing about the data in Poynter recently, Tom Stites argued, “News deserts are ominous to democracy.” That warning rings true, and is often repeated by others, but what does that mean in practice and how do we know?

Prior to the coronavirus, the Reuters Institute for the Study of Journalism found that 50% of digital leaders identified reader revenue as their major income focus for 2020. Advertising spend has been decimated, making subscriptions and reader revenue more important than ever.

Media consumers rely heavily on phones, tablets, and laptops to access content. While we’re all adapting to a life dominated by bright screens during a crisis like no other, the truth is that this way of living was inevitable. COVID-19 simply sped up the process a bit.

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The Media Minute 11.25.2020

Content marketing continues to dominate digital marketing, and measuring its effectiveness is vital for informing future strategies. Today, the number of clicks and views aren’t the only definition of success. Building brand awareness, engaging audiences, generating leads, selling products are all ultimate goals of content marketing.

Publishers have deployed various strategies to generate loyalty during the pandemic. By harnessing new products and services (and pivoting old ones to meet COVID realities), content creators are using different techniques to pique the interest and deepen the experience of users.

The word “publisher” conjures up different things to different people. Old-schoolers picture The New York Times or Condé Nast, while younger generations may think of digital-first publishers like Refinery29 or consumer-generated outlets like Reddit. Yet, anyone working in media and advertising knows that two largest “publishers” are actually Google and Facebook.

When it comes to magazine media and digital publications, reliable software is a necessity. From publishing CRM and magazine design, to circulation and subscription management, this ultimate guide to magazine software is an overview of the most popular tools in the publishing industry.

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The Media Minute 11.17.2020

Content marketing in particular is responsible for a big chunk of the marketing efforts we see on a daily basis. In fact, “88 percent of business-to-business companies incorporate content marketing into their overall marketing strategy.”

Digital publishing revenues in the UK fell to £96.6 million in Q2 2020, down by 14.3% in comparison to Q2 2019, according to the latest quarterly Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte. This drop was less steep than anticipated, given the UK was in lockdown for much of the period.

Even prior to Covid-19, premium publishers were turning to audience revenue, mainly in the form of subscriptions, to grow profits. In an uncertain ad market, consumer offerings are critical for publishers. In fact, Reuters Institute confirmed this strategy in early 2020 reporting that 50% of digital leaders identify reader revenue as their income focus for the year.

Who wants to exist in a world without cookies? Apple, apparently. With its recent release of iOS 14 for iPhone and impending release of macOS Big Sur for desktop devices, Apple continues to move full steam ahead with its anti-tracking measures, giving pause to cookie-using publishers everywhere.

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