More than 300 media executives from more than 50 countries and territories were surveyed in this year’s “Journalism, Media, and Technology Trends and Predictions” report from The Reuters Institute for the Study of Journalism. And as can be expected, the results should prove enlightening to publishers as they traverse 2023, particularly with an eye toward technology.
It seems like only yesterday that publishers were scrambling to understand the ramifications of the General Data Protection Regulation (GDPR) in the EU and U.K. and the California Consumer Privacy Act (CCPA). A new set of state-specific privacy regulations is scheduled to take effect in 2023.
Starting in 2023, five U.S. states (California, Virginia, Colorado, Connecticut and Utah) will require companies to offer an opt-out on the collection and sale of personal data, as well as targeted advertising. California’s new regulation amends and expands on the requirements of CCPA, while the other four represent an entirely new set of obligations.
Toolkit’s Jack Marshall defines subscriber onboarding as the process through which new customers are initiated into a subscription or membership product. He said: “It’s the experience they’re met with in the moments, hours and weeks after their initial purchase is made.”
Writing in The Fix, David Tvrdon says that if publishers properly welcome new users and subscribers, they will stay longer. Outlining his experience of developing the onboarding journey for new digital subscribers at Slovakia’s Denník SME, Tvrdon has laid out a four step process for creating a successful subscriber onboarding journey.
Email/SMS grew by 5.7% last year, falling far behind CTV (+46.5%), digital video (+17.5%), search (+16.1%) and digital-out-of-home (+15) in growth, according to Outlook for Advertising, Marketing and Data 2023: Clouds on the Horizon?, a report by Winterberry Group.
