The Media Minute 6.26.24

Digital Transfer: Media Consumption Rising Worldwide (New Report)

Last month, I shared recent research about local journalism, specifically how more Americans are consuming it digitally on news sites and social media than on television and print media.

And while that news isn’t necessarily rosy for those committed to print on its own, it is promising for those incorporating digital … particularly with the latest forecasts from PQ Media regarding media consumption.

Worldwide, total media usage rose 0.3% to 56.15 hours per week, according to PQ Media’s annual Global Consumer Media Usage Forecast. And though that weekly time dropped 0.4% to 76.69 hours in the United States, the forecast shows expansion moving forward.


The AI Trends Report For Ecommerce Marketers

Nearly half of ecommerce marketers who are using AI on the job wish they had AI solutions for performing marketing analytics, comparing their company’s performance to similar organizations, and predicting customer behavior and attributes, according to new research.


5-Year Hit: Legacy Media Profits Halved, Linear Ads Share Decline

Over the last five years — amid dramatic declines in linear TV, theatrical movies — overall collective profitability for major TV/movie networks based media companies has been cut in half, while streaming has a promise that it has yet to deliver. Global cash flow, earnings before interest taxes depreciation and amortization (EBITDA) among six large legacy media companies declined to $17.2 billion in 2023 from $37.3 billion in 2018, according to MoffettNathanson Research.

Extra Costs Are The No. 1 Reason Consumers Abandon Online Carts

Nearly half (48%) of US adults abandoned their online shopping cart at checkout because the extra costs (shipping, tax, fees) were too high, per a survey from Baymard.

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