The Media Minute 7.3.24

Part Of The Process: How The Public Perceives — And Prefers — AI In The Newsroom

I’ve written extensively about AI use in newsrooms and across other publishing departments, but a recent study from Reuters Institute for the Study of Journalism (RISJ) at the University of Oxford takes a look at the other side: specifically, how the news-consuming public sees that AI use.

“People are generally more comfortable with news produced by human journalists than by AI,” the study, titled What Does the Public in Six Countries Think of Generative AI in News?, says. “Although people are generally wary, there is somewhat more comfort with using news produced mostly by AI with some human oversight when it comes to soft news topics like fashion (+7 percentage point difference between comfortable and uncomfortable) and sport (+5) than with ‘hard’ news topics, including international affairs (-21) and, especially, politics (-33).”

The survey, conducted by YouGov by sampling more than 2,000 people from the United States as well as 2,000-plus from each of five other countries in March and April, found that the “vast majority” believe that AI-produced news with human oversight should have a label or some disclosure. 


A Jolt For Journalism: States Mull Tax Breaks For Papers That Hire Reporters

Massachusetts may join the parade of states that seek to stop the spread of news deserts by offering tax credits for hiring local reporters. Two state legislators, Rep. Paul McMurtry (D) and Sen. Pavel Payano (D)., expect to offer recommendations by the end of  the year through a reset journalism commission, WBUR reports. Among the probable plans would be tax credits for publishers that add journalists to their payrolls. 


Consumers Want Personalized Loyalty Programs

61% of US adults value loyalty programs that are tailored to their shopping preferences, according to a Bizrate Insights survey. Consumer data is key to creating a more personalized experience for consumers.


The State of the Enterprise Migration Change Decision

In an ideal world, your martech stack runs like a well-oiled machine. In reality, lack of integration across different programs and automations prevents your program from working efficiently. We partnered with Ascend2 to assess the state of technology migration in enterprise organizations and study the factors that drive changes in the martech stack.

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