The Media Minute 8.12.26

In AI We Trust? How Americans’ Trust In AI Compares To Trust In News, Family, And More

The question that’s troubled philosophers for ages was finally asked by TD Bank.

Do people trust their friends and families more than AI?

And while the answer to that one probably isn’t a shocker — 90% trust those folks either a great deal or somewhat, compared to just 62% who have that much trust in AI — the breakdowns of that trust and other answers found within TD Bank’s 2026 AI Insights Report are still interesting.

 

How Three Newsrooms Are Charting Different Paths For AI Use

In our recent research, we examined how three different media outlets — Reuters, the BBC, and The Guardian — were deploying AI in their workflows. … We found that there is no single story about AI’s integration into newsrooms. Instead, the way the technology is used appears to reflect the funding, values, and mission of each outlet.

 

‘First Tremors’ Of AI Earthquake Showing In Digital Revenue Hit

Following four consecutive quarters of growth among UK publishers taking part in the Digital Publishers’ Revenue Index, Q1 2026 saw a swing back into decline. Among 13 publishers (nine B2C and four B2B) surveyed by the Association of Online Publishers and Deloitte, total digital revenue dropped by 4.55% in the first three months of this year.

 

Can Reddit Fend Off A New Wave Of AI SEO Spam?

… First, users began adding “reddit” to the end of queries in order to wade through results littered with search engine optimization (SEO) junk, and in turn Google began linking to the site prominently. Now, Reddit has become significant to brands and marketers for another reason: AI chatbots love to cite it. According to data compiled for The Verge by Semrush … Reddit was the most-cited domain in May by AI tools ChatGPT, Perplexity, and Google’s Gemini and AI Mode — more than any news publisher, repositories of scholarly articles, and even Wikipedia.

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