The Media Minute 1.18.23

“68% expect continued subscription growth, while 80% see subscriptions as the key revenue driver for 2023.”

Reuters Institute for the Study of Journalism have released their latest set of predictions for 2023 which shine a light on some of the biggest trends to monitor in 2023. From a survey of 303 news executives from across the world, we have selected 8 graphs for you need to see.

Marketers may have finally gotten it right. CivicScience January data shows that consumers believe digital ads they see are becoming more relevant, although companies like Apple, Google and Facebook are using less personal data to target ads.

While Apple pretty much “destroyed” user tracking on iOS, according to platforms like Facebook, consumers are reporting otherwise. The number of U.S. adults who say digital ads they see are at least somewhat relevant to them has climbed from 30% to 41% during the past two years.

Every downturn is good for someone. Take TikTok, for instance.

Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. And that’s despite some big question marks over whether those ad dollars could be funding growing tensions between the U.S. and China.

The FTX crypto exchange went kaput in November, taking billions in real-world money down with it. It’s a reminder that, despite all the potential around web3 for publishers, there are still a lot of issues to be overcome.

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