AI Crawls So SMBs Can Run: The Performance Benefits of AI Search Traffic
After analyzing a year of traffic to sites built on its platform, Duda has found AI is no longer just a “future consideration” for growth, but an “active, measurable source of traffic.”
“Between March 2025 and February 2026, human website traffic to analyzed websites from Al sources has increased 73%,” says the 2026 Al Visibility for SMB Websites report, “with ChatGPT driving the majority (57%) of that traffic.”
AI crawlers were also responsible for performance gains, proving to be a “reliable way to measure how ‘visible’ a website is to an LLM.” Of the sites analyzed by Duda, AI crawlers helped with 3.2 times more human traffic and 2.7 times more form submissions.
Trust Issues: How AI Is Shaping Decisions In The Path To Purchase
AI tools won’t just help shoppers find products faster, they could sway shoppers to make different buying decisions, new research from Publicis Commerce and EMARKETER has found. … For a growing share, AI doesn’t just inform the journey; it accelerates it and possibly redirects it.
Handing Shopping Over To AI: How Far Will Shoppers Actually Go?
In the past six months, 63% of Americans say they’ve used generative AI for shopping-related tasks. … Most shoppers use AI for practical tasks: researching and comparing products (47%), finding deals (41%), or summarizing reviews (39%). Others use it to brainstorm gift ideas (31%) or build shopping lists (29%).
High performers use AI agents to reclaim eight hours a week and boost ROI by 20%. … High-performing marketers are nearly twice as likely as underperformers to use AI agents. In fact, 82% of marketers who use or plan to use agents expect major or moderate improvements to marketing ROI.
