The Media Minute 3.27.24

On The Record: AI And Its Newsroom Potential

Last year, a survey of newsrooms and publishers found that more than three-quarters of news organizations were using AI in “at least one of the areas across the news value chain of news gathering, production, and distribution.”

It’s a somewhat broad categorization, but even if matters of production and distribution were carrying more of the weight than news-gathering here, the survey was still a fascinating, important look because the more publishers see how they can utilize AI for those purposes — as well as marketing and advertising and other automatable productivity tasks — the better the organization as a whole can operate. 

Last month, the Columbia Journalism Review released a study of 35 news organizations in which it found “many of the most beneficial applications of AI in news are relatively mundane,” with dynamic paywalls, transcribing, and “data analysis tools in news production” given as examples.


Global Ad, Marketing Spend To Rise 7.7% In 2024

With recessionary and inflation concerns in the rear-view mirror for the most part, global advertising and marketing spend is set to rise 7.7% to $1.76 trillion in 2024, according to PQ Media. A year ago, in 2023, there was a 4.4% increase in global advertising and marketing spending over 2022 to $1.63 trillion.


Programmatic Cookie Alternative Trends Report

In contrast to the restraint we saw from marketers during the fourth quarter of 2022, the 33Across Exchange had considerable growth in Q4 2023. On average, advertisers grew their cookie alternative investment quarter-over-quarter (QOQ) by 13% in Q4, increasing their cookie alternative share of voice (SOV) by an average of 9%.


A Diversity Report for the Advertising/Marketing Industry

The report reveals that ethnic diversity of the advertising/marketing industry took a step backwards in 2023. The overall ethnic skew declined from 32.3 percent in 2022 to 30.8 percent in 2023 and is significantly below the 42.2 percent ethnic diversity of the U.S. population. Meanwhile, representation of women in the industry overall and in leadership positions continues to be strong.

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