A forum for the print and
digital publishing industries
- Self-Publishing: Is It Killing The Mainstream?
In genre fiction, going it alone is beginning to look a much more dependable route to success.
- Forget Scale, Native Needs Quality
2014 is poised to be a big year for native advertising.
- What Television Can Teach Magazines And Magazine Media.
Whether you are in marketing, advertising, journalism, print or digital the buzzword heard around media circles lately is awesomeness.
- The Beauty In Digital Publishing
What is a story? More importantly, what is publishing? Is it only books, and if so, are ebooks books?
- 5 Quick Tips For Setting Up A Basic Lead-Gen Operation
With the New Year well under way, one item that has been of focus to the audience development department at NewBay Media is lead generation.
- Reinventing Publishing: Looking To Other Media Platforms For Inspiration, Innovation
The word coming out of tech websites and magazines is that Apple needs to come up with something new if it is to stay on top.
- A Free Facebook Smartphone?
In the past several weeks, several content providers have pressed wireless carriers to offer their services free for access to their products or services.
- GNM Launches Branded Content Division Guardian Labs
The publisher of the Guardian has launched branded content division Guardian Labs.
- How The Top Ad Agencies Win On Youtube: Great Creative, Lots Of Ads
Winning YouTube is part art, science, web savvy, luck, and let’s be honest: deep pockets to buy advertising.
- Adobe Has Killed e-Readers
Adobe has issued a proclamation that starting in July, the vast majority of e-reader apps and hardware devices will not be able to read purchased eBooks anymore.
- News Corp. Posts Solid Fourth-Quarter Earnings
News Corp. beat analysts’ expectations, reporting slightly better-than-forecast revenue of $2.24 billion.
- Canada Institutes Its Own eBook Terms with Publishers
Canada has reached its determination on what end result will befall for Simon and Schuster, Macmillan, HarperCollins, and Hachette.
- Newsquest Increases Circulation Revenues As Sales Go Down
Increased cover prices at Newsquest’s regional and local newspapers may have depressed sales but they have increased revenues.
- When Publishers Pay For Video Ad Views
There’s a new game in town. First, create video content. Next, get big brands to pay big bucks for pre-roll video ads. Finally, pay people to watch the content — and the ads, of course.
- Tribune Co. To Spin Off Newspapers Mid-2014
Tribune Co. is planning to spin off its newspaper properties.
- Advertising Sales Could Transform As Programmatic Trading Takes Off
Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparency.
- Linkedin Is Looking More Like A Publisher As It Grows Its Native Ad Business
The professional networking site eschews the term, but its recent moves suggest otherwise.
- Hearst Taps Nativo For Native Ads
As widely predicted, the native advertising train is picking up speed in 2014.
- Readers: 2013 Was All About Digital
New media has been part of our lives for quite some time now.
- 7 Things Publishers Should Consider When Buying CRM & Business Management Software
When most publishing companies go shopping for CRM, billing, and operations software, they tend to focus on features.
- Why The Lowly Banner Will Go Down As Hero Of Post-Search World
Every good story needs a hero.
- So Your CEO Says You Need To Be A “Digital First” Publisher?
Unlike the Web, publishers cannot passively accumulate an app audience, but rather need to take a very active role in driving downloads.
- Why Tablets Won’t Replace PCs Anytime Soon
The tablet has had a remarkable run the past few years. But, in the majority of use cases tablets are not replacing PCs.
- Facebook’s Messenger Lawsuit: Data Mining ‘Dislike’
Facebook’s messenger service is at the center of a new lawsuit that alleges the social network monitors private messages.
- SMG Unveils New Content Marketing Platform
Starcom MediaVest Group is launching a new real-time content marketing platform called Content@Scale.
- No, Larry Page And Sergey Brin Are Not To Blame For The Decline Of The Media Industry
Over the past several months, we’ve seen billionaire tech-company founders invest substantial sums of money in journalism:
- Publishers, Customers Struggle With Mag Apps After iOS7 Update
It appears that when you install iOS7 on your iPad, you may suffer glitches with some iPad magazines.
- Twitter New Advertising Program Is Not Just Another ‘So What?’
Just six weeks after acquiring mobile advertising platform MoPub, Twitter Inc. (NYSE: TWTR) is launching a native advertising platform for mobile apps.
- Reading The New York Times Magazine Isn’t What It Used To Be
Two magazines, both published by the New York Times, arrived in my house over the weekend, one thin, the other thick.
- The Number Of Online Video Ads Is Up 205% In The Last Year
According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent.
- The Rodale Publishing Model Finds Success On All Magazine Media Fronts.
The Mr. Magazine™ Interview with Chris Lambiase, Senior Vice President and Group Publisher of Rodale.
- Buzzfeed, Dujour Media Group Form Strategic Partnership
A small milestone has been added to BuzzFeed’s inexorable, awesome-in-19-different-ways march towards world media domination.
- The Tablet Magazine Ship Is Sinking. Fast.
The death of the tablet magazine has been heralded for months, but here’s how publishers need to rethink their digital offerings for the tablet age.
- Paywalls Boost Ad Rates For Some Magazines And Newspapers, Opa Study Finds
It’s All About the Subscription Data (and What You Do with It)
- Data Decisions: How The Guardian And Forbes Built Custom Analytics Platforms.
A look at how and why the Guardian and Forbes decided to create their own platforms to measure data about content consumption.
- Hearst Magazines Digital Chief Troy Young Discusses Finding Great Editors
Also, the company’s approach to native advertising.
