- Optimizing Your Direct Mail Efforts
Now is the time to plan your spring direct mail campaign.
- If Native Advertising Is So Harmless, Why Does It Rely On Misleading Readers?
The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes.
- Android Crushes Apple In Global Tablet Sales
Consumer electronics companies sold 195 million tablets last year.
- Newsweek Becomes Latest Online Title To Launch Print Edition
If the internet came first would we have invented print?
- Whatsapp To Add Voice To Messaging Service
WhatsApp, the popular messaging service for smartphones that’s being acquired by Facebook, will soon be offering a voice service.
- The Media-Sales Relationship Dynamic: Top-10 Dos And Don’ts
The list includes dos and don’ts for both media buyers and planners and sales reps.
- Adobe Combines Tools To Create Unified Publishing Process
As device consumption among consumers continues to grow and more readers rely on their tablets and smartphones for digital reading, the number of available titles also continues to grow.
- Want To Succeed As A Real-Time Brand? Know When To Protect Yourself
Marketers are rushing to fuel content machines to drive search, increase engagement and unleash those hoped-for viral moments.
- How Gamification Makes Customer Service Fun
Think about your last online or over-the-phone customer service experience. You’re probably cringing.
- Do Publishers Need A WhatsApp Strategy?
WhatsApp, Facebook’s bold $19 billion splurge could also become an invaluable distribution tool for publishers.
- How Branded Content Is Taking Over Magazine Publishing
Recent ABC results was another great moment for owned media, with content marketing titles dominating the results league table.
- LinkedIn Opens Publishing Platform To All Users
LinkedIn has announced it will open its publishing platforms to all users.
- What’s Next After Whatsapp: A Guide To The Future Of Messaging Apps
Facebook’s $19bn deal points to the internet’s future, but from Viber’s domination to upstart Kik, WhatsApp is hardly unique.
- Magazines’ digital revenue jumps to 32%
Digital’s share revenues for magazine publishers more than doubled to 32% last year, according to new research from the Professional Publishing Association Future’s survey.
- New Reader’s Digest Owner Believes He Can Take Title Into Profit Within 10 Weeks
The new owner of Reader’s Digest says he has ambitions to restore the title to its former glory in the UK.
- Book Expo America Aids Self-Published Authors Via Author Hub
Book Expo America is introducing new programming to assist self-published authors.
- Digitally Marketing: Simple Math Explains Low CPM’s For Publishers
Your display and mobile ad CPM’s are driven more by the acquisition cost advertisers are willing to pay for customers and less by the large supply of inventory available to them on the web.
- The Way Publishers Cash In Twitter Referrals Now
Social media referrals now account for nearly 50% of overall traffic to some publishers’ sites.
- Why The Web’s Biggest Players Are Gobbling Up Location-Based Apps
Some of the largest Internet companies — including Apple, Yahoo, Google and Microsoft — are rushing to either acquire or strike licensing deals with smaller, location-based mobile platforms.
- Self-Publishing: Is It Killing The Mainstream?
In genre fiction, going it alone is beginning to look a much more dependable route to success.
- Forget Scale, Native Needs Quality
2014 is poised to be a big year for native advertising.
- What Television Can Teach Magazines And Magazine Media.
Whether you are in marketing, advertising, journalism, print or digital the buzzword heard around media circles lately is awesomeness.
- The Beauty In Digital Publishing
What is a story? More importantly, what is publishing? Is it only books, and if so, are ebooks books?
- 5 Quick Tips For Setting Up A Basic Lead-Gen Operation
With the New Year well under way, one item that has been of focus to the audience development department at NewBay Media is lead generation.
- Reinventing Publishing: Looking To Other Media Platforms For Inspiration, Innovation
The word coming out of tech websites and magazines is that Apple needs to come up with something new if it is to stay on top.
- A Free Facebook Smartphone?
In the past several weeks, several content providers have pressed wireless carriers to offer their services free for access to their products or services.
- GNM Launches Branded Content Division Guardian Labs
The publisher of the Guardian has launched branded content division Guardian Labs.
- How The Top Ad Agencies Win On Youtube: Great Creative, Lots Of Ads
Winning YouTube is part art, science, web savvy, luck, and let’s be honest: deep pockets to buy advertising.
- Adobe Has Killed e-Readers
Adobe has issued a proclamation that starting in July, the vast majority of e-reader apps and hardware devices will not be able to read purchased eBooks anymore.
- News Corp. Posts Solid Fourth-Quarter Earnings
News Corp. beat analysts’ expectations, reporting slightly better-than-forecast revenue of $2.24 billion.
- Canada Institutes Its Own eBook Terms with Publishers
Canada has reached its determination on what end result will befall for Simon and Schuster, Macmillan, HarperCollins, and Hachette.
- Newsquest Increases Circulation Revenues As Sales Go Down
Increased cover prices at Newsquest’s regional and local newspapers may have depressed sales but they have increased revenues.
- When Publishers Pay For Video Ad Views
There’s a new game in town. First, create video content. Next, get big brands to pay big bucks for pre-roll video ads. Finally, pay people to watch the content — and the ads, of course.
- Tribune Co. To Spin Off Newspapers Mid-2014
Tribune Co. is planning to spin off its newspaper properties.
- Advertising Sales Could Transform As Programmatic Trading Takes Off
Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparency.
- Linkedin Is Looking More Like A Publisher As It Grows Its Native Ad Business
The professional networking site eschews the term, but its recent moves suggest otherwise.
- Hearst Taps Nativo For Native Ads
As widely predicted, the native advertising train is picking up speed in 2014.
- New Flipboard Feature Lets Readers Target Content
Flipboard, which first came on the publishing startup scene several years ago, has found that curation is what its readers want.
- Publishers Aren’t Facing Up To The Challenge Of Mobile
The piecemeal response to mobile internet consumption by publishers is reminiscent of the music industry ten years ago.
- Amazon Eyes Payments Biz With Kindle Checkout System
The online giant wants to give small and midsize physical retailers a checkout system that uses its Kindle tablets.
- Reversing Course, Google Rejects Adobe Web Publishing Tech
Google’s priority now is on performance, not features — especially mobile browser performance.
- Why Publishers Need To Embrace Automated Ad Selling
We’re bullish on programmatic media buying.
- Outside Magazine Gets Into The Travel Business
Launches Outside Go to begin booking customized adventure excursions.
- Magazine Editors Weigh In On The Super Bowl
Super Bowl mania is rampant and editors want you to know what they think anyway.
- Facebook To Introduce Paper iPhone App On Monday
The social media site Facebook launched a promotional campaign for its new Paper iPhone app.
- A Step-by-Step Guide To Building Your First Mobile App
Why do you want to build a mobile app? Do you want to ride the wave of other entrepreneurs, or did you come across a problem that you feel you can resolve?
- Lessons for Publishers 30 years after the launch of the Mac
The Macintosh went on sale for the first time on this day 30 years ago – January 24, 1984.
- Niche Media Launches Luxury Title for Austin
Apparently there’s still life in print media—at least when it comes to luxury magazines.
- Top Social Sharing Trends in 2013
For media companies and publishers, research on who shares content and how is essential.
- Traditional print buyers guide needs to find a new home on digital publishing platforms
The mainstay of so many B2B magazines used to be the buyers guide.
- People Prefer Big Interruptive Web Ads
Consumers prefer ads that get in their face by taking over their computer screens.
- Matching Your Digital Magazine Features With Your Audience
More and more publishers have a digital version of their magazines.
- Print media finds it hard to retain talent when lure is digital media
The latest high profile journalist to leave a leading newspaper is Ezra Klein.
- Future of News Audiences
What’s next as young fail to become strong news consumers.
- Warning: Do Not Kill Your Print Publication Before You Watch and Read This
Ceasing a print publication in favour of an online-only publication might hurt the effectiveness of an organization’s marketing communications.
- Facebook to launch news readers in the Flipboard mode
The Re/code website is reporting that Facebook may soon launch a news reader product.
- Net Neutrality and Freedom of the Press in a Digital Age
An opinion piece from correspondent Josh Stearns.
- Google Bought Nest. What Could Possibly Go Wrong?
Google’s $3.2 billion purchase of Nest, makers of web connected thermostats and smoke detectors, has attracted a lot of attention.
- Grain of Salt: Digital Media Forecasts Seldom Come True
The digital media industry loves few things more than a forecast.
- In Media and Creative, This Will Be the Year of Agency Integration
Economies of Scale are vanishing: No meed to partner with the Big Guys.
- 5 Big Business Intelligence Trends For 2014
2014 will echo themes heard in 2013, but the message is getting louder when it comes to visual data discovery, cloud, and mobile.
- Magazine industry ad decline slowing, but 4th quarter not good
The final tally for print magazine advertising in 2013 is the typical good news/bad news scenario.
- 3-D Printing Moves Closer to the Mainstream
Adobe has added new 3-D printing capabilities into Photoshop CC, making it easier for people to use 3-D printers.
- POLITICO’s Capital New York Launching Monthly Magazine.
Print edition will have a controlled circulation of 8,000.
- Newspapers Have Their Hands Full in 2014 When It Comes to Digital Media
The newspaper industry would love nothing more than 2014 to be the year they settle on their strategies for digital media platforms.
- YouTube Tops All Video Sites In Visitors
YouTube, Google’s huge video site, known as the place you can “broadcast yourself”.
- The New York Times Kicks Off Sponsored Posts
The New York Times said it would take every care to label its first foray into native advertising.
- Native Advertising and Programmatic Buying: Predictions for 2014
Native advertising and programmatic buying were all the rage in 2013—and for good reason.
- 5 Google Opt-Out Settings To Check
Google caused a stir this week when it announced a controversial change that lets those with Gmail and Google+ accounts email anyone who also has both accounts
- People Is Best in Ad Pages As Print Mags Stabilize
People Magazine topped the ad pages rankings for an unprecedented 11th year in a row.
- 2013 A Growth Year For Magazine Media Across Platforms
The final numbers for 2013 indicate it was a growth year for magazine media across platforms.
- Ex-NYT Magazine editor Lindgren joining Hollywood Reporter
Hugo Lindgren, bounced as editor of the New York Times Magazine by Jill Abramson late last year, is joining The Hollywood Reporter as acting editor.
- Consumer Magazines’ Print Ad Revenues Rebound in 2013
An of PIB-measured magazines for print versions only shows that consumer magazines’ print ad revenue analysis inched up by 1% year-over-year during 2013 despite a 4% drop in ad pages.
- Readers: 2013 Was All About Digital
New media has been part of our lives for quite some time now.
- 7 Things Publishers Should Consider When Buying CRM & Business Management Software
When most publishing companies go shopping for CRM, billing, and operations software, they tend to focus on features.
- Why The Lowly Banner Will Go Down As Hero Of Post-Search World
Every good story needs a hero.
- So Your CEO Says You Need To Be A “Digital First” Publisher?
Unlike the Web, publishers cannot passively accumulate an app audience, but rather need to take a very active role in driving downloads.
- Why Tablets Won’t Replace PCs Anytime Soon
The tablet has had a remarkable run the past few years. But, in the majority of use cases tablets are not replacing PCs.
- Facebook’s Messenger Lawsuit: Data Mining ‘Dislike’
Facebook’s messenger service is at the center of a new lawsuit that alleges the social network monitors private messages.
- SMG Unveils New Content Marketing Platform
Starcom MediaVest Group is launching a new real-time content marketing platform called Content@Scale.
- No, Larry Page And Sergey Brin Are Not To Blame For The Decline Of The Media Industry
Over the past several months, we’ve seen billionaire tech-company founders invest substantial sums of money in journalism:
- Publishers, Customers Struggle With Mag Apps After iOS7 Update
It appears that when you install iOS7 on your iPad, you may suffer glitches with some iPad magazines.
- Offline Magazine Launches And Instantly Gets Love From The Apple App Store Team
For any new digital-only magazine the best hope for success is getting Apple to promote your new title within the Newsstand, or throughout the App Store.
- Google Targets Big Brand Advertisers With ‘game-changing’ Technology
Businesses have been striving to make their advertising spending accountable.
- 5 Awesome Branded Twitter Plays Of 2013
Twitter was the clear-cut conversation vehicle of the online world in 2013.
- Native Social Advertising Up 71% This Year
Spending on native social advertising in the U.S. will reach an estimated $2.4 billion this year, up 71.4% over last year.
- Top Tips For CRM
Putting the customer right at the centre of the organization is the be-all and end-all of successful Customer Relationship Management (CRM).
- Total Ad Spending Up 3.8% In 2013: Report
US total media ad spending in 2013 will grow to $171.33 billion, an increase of more than $6 billion from 2012.
- As Fewer People Read Newspapers, More Share Their Front Pages.
Newspapers are dying. But their front pages aren’t.
- Survival Is Way Up, Launches Are Barely Down… The Mr. Magazine™ Year-End Wrap-Up
85% Survival Rate of New Magazines Launched in 2012; the highest ever compared with the high of 70%.
- The Next Big Question In Content Marketing
Best content marketing blog posts