The Media Minute 05.12.2021

This article explains what content marketing is and how to use data from Google Analytics to enhance your strategy.

Everyone seems to be focused on the “new” data strategies that publishers can deploy in a post-cookie world. The New York Times set the agenda with their news about phasing out third party data and introducing their own proprietary first-party audience segments.

The Press Gazette reports that top English-language publishers are raking in subscriptions in the millions, but a recent report from Piano Media raises the specter of post COVID-19 churn.

A CRM for magazine publishers takes the specific needs of publishers into account and includes industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedInShare on RedditEmail this to someone