The Media Minute 05.19.2021

Email marketing is an art that takes plenty of time and patience to master. Most of the mastering comes from optimization, but in order to know what or how to optimize, you first need to understand the metrics used to determine the effectiveness and success of your emails.

Brand safety conversations often focus on advertiser concerns when publishers are trying to shield consumers from offensive or harmful creative.

The internet has profoundly transformed publishing in the last two decades. Digital is now seen as the future of the industry. However, “digital transformation demands much more than mere wagers and simple intentions,” notes a new guide from WAN-IFRA.

A CRM for magazine publishers takes the specific needs of publishers into account and includes industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

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