The Media Minute 05.25.2021

Marketers know that one of the most effective ways to reach a target audience in 2021 is through email. Take a look at the top 10 email newsletter templates and the advantages that come with each design.

As concerns about media transparency rise, marketers are becoming more selective about where they place their media investment. They are asking questions like: Where are my ads being shown? Are they being served to humans or lost to fraud? Are they delivering maximum ROI?

Google and Facebook are blamed for many of the problems plaguing publishing today. However, “the truth is that, for most publishers, Google and Facebook are probably the two businesses that can have the largest impact on their revenue, controlling the largest number of both eyeballs and ad dollars,” writes James Hewes, President & CEO, FIPP.

A CRM for magazine publishers takes the specific needs of publishers into account and includes industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.

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