• Deeper Intelligence: How an Analytical CRM Can Benefit Your Business

When it comes to managing relationships with your business’s prospects and existing customers, a customer relationship management software, or CRM, is a must-have. In this day and age, it’s no secret that data is the key to meeting your company’s goals efficiently and effectively…CRMs are at the heart of every growing business. In fact, CRM software is the biggest software market in the world, and the growth isn’t slowing down anytime soon.

• 9 Ways Publishers Are Using Newsletters to Grow Paying Members

Email has been around for a while. Many smart “digital media people” believe it will survive for a while longer. There’s no debating it – this is the new golden age for newsletters… In the past few years, wherever I have looked for insights on building sustainable reader revenue, emails and newsletters have almost always been in the top three things to focus on.

• How Magazine Publishers Are Cutting Print Costs to Improve Profits

When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing act.

• How to Start a Magazine in 2021

We’ve come a long way since the very first American publication in 1741. Who knows if Benjamin Franklin and his chronicling competitors had any idea that their budding industry would blossom into something that, just last year, had an annual global revenue of approximately $67.56 billion?  Thanks to both their centuries-long resilience and progressive nature to adapt, magazines continue to be a worthwhile project to embark on.

• 9 Simple Lead Generation Strategies Using Inbound Marketing

According to HubSpot, lead generation is defined as: “Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.” The definition sounds practical, yet the practice isn’t as easy as it sounds. Lead generation strategies require an understanding of inbound marketing.

• Publishers: Are You Ready for the First-Party Future?

Last month, Google announced a delay for third-party cookie deprecation on its Chrome browser until the end of 2023. Despite this delay, using cookieless solutions today already shows better performance. Further, new research suggests that the marketing community is eager to embrace the ‘cookieless’ future and is looking towards the publisher community to keep pace with the privacy-first trend.

• B2B Marketers Increasing Use of Digital — Approaching $15bn by 2023, Says eMarketer

eMarketer released its U.S. B2B Advertising Forecast report on Monday that estimates that nearly half of the $30.6 billion spent on B2B advertising will be digital in 2023… For the first time, more than half of B2B marketers’ digital spend will focus on phones and tablets versus non-mobile devices such as laptops and desktop computers.

• The Highs and Lows of Publishing CRM, and How to Embrace the Complications

Sadly, magazine CRM systems are neither invincible nor undefeated. Keeping an exact score is difficult, as the CRM failure rate has been measured to be anywhere between 18% and 69% over the years… So when there is a failure, should blame be put on the system? The users? Those who thrust it upon the users? The answer to those questions may not be simple, but the solutions to overcome the larger contributing issues are entirely too easy.

• 16 Proven Ways to Build and Leverage Your Customer Database

Developing and leveraging your customer database is vital to digital marketing teams. A growing database of customers means more potential engagement, buying decisions, and more. The information you get from your customers is also incredibly beneficial to guiding your sales and marketing strategies for lead generation.

• The Importance of Tags in Online News Media

After all, Parse.ly found that 70 percent of digital media publishers use tags and that was back in 2015. The number is surely even higher in 2021. But as our research has shown, different publishers adopt wildly different approaches to tagging content, with very different results.

• A Cookieless World: Will Segmentation and Targeting Live On?

With the growing uncertainty on data privacy and skepticism towards Google’s proposed solution to the removal of third-party cookies, will we still be able to segment and target consumers in the same way? And how can brands prepare for the changes to data privacy and app tracking?

• Your Guide to the Best Magazine Software for Publishers

When it comes to magazine media and digital publications, reliable software tools are a  necessity. From publishing CRM and magazine design, to circulation and subscription management, this ultimate guide to magazine software is an overview of the most popular software tools in the publishing industry.

 

• Everything You Need to Know About Website Visitor Tracking

The average website receives about 1,000 new visitors per month. That’s 1,000 potential new leads, prospects, and blog subscribers. But what happens when these visitors leave your website without filling out a contact form?  How do you engage with them without a phone number, email, or even a name? This is where website visitor tracking comes in. It gives you a huge advantage in generating leads.

• “The strongest rise in over a decade”: Global Ad Spend to Reach $665bn This Year

Global advertising spend is on course for 12.6% growth this year to reach US$665bn, an upgrade from 6.7% initially projected, reports WARC, the international intelligence service. Further growth, of 8.2%, is forecast for 2022…

• Publishers: Google’s Extended Third-Party Cookie Deadline Should Not Affect the Search for a Replacement

When Google’s postponement of their third-party cookie policy changes rolled in, it’s fair to say the entire digital ecosystem took a collective sigh of relief. While the change could represent a temporary reprieve for some, publishers and marketers should not take the extended deadline — a gift — for granted by postponing much needed work to their data collection strategies.

• How Publishers Can Take Full Advantage of Their CRM

According to one report, 43% of CRM users use less than half of the features that their CRM offers …  and I’d say that number is conservative. And no matter if that comes down to difficulty in understanding the system or ignorance as to all its capabilities, it’s an issue worth addressing if only because there’s so much potential on the other side.

• Why You Should Optimize Your Marketing Strategy With a Marketing Automation Software 

Digital marketers are always looking for new and innovative ways to streamline and develop strategies that are efficient and effective. Marketing automation software allows teams to work in real time and track progress through thoughtful automated workflows that nurture leads. (Post: Mirabel’s Marketing Manager)

• Magazine Publishers’ Hidden Treasure Trove: Digital Back Issues

A recent press release that landed squarely on the newsdesk of What’s New in Publishing confirmed what many magazine insiders already know – namely, magazine back issues are a fertile source of revenue for publishers willing to make them easily available. (Post: WNIP)

• Publishers Will Start Bringing People Back to the Office After Fourth of July Holiday Weekend

The July 4 holiday weekend will mark the end of working from home for some media employees — though many of their employers are expecting them to officially settle back into an in-person office in September. (Post: Digiday)

• So Happy Together: The Must-Have Integrations Your CRM Needs

Ideally, a CRM should complete and streamline tasks in the natural environment you’re already comfortable working in, then have the fruits of that labor appear in the shared system for all team members to access. When it comes to your long-term plans and day-to-day sanity, you can’t leave that connectivity (or lack thereof) to chance. (Post: The Magazine Manager)

 

• Are Your Marketing Emails Illegal? How to Comply (and Thrive) with The CAN-SPAM Act

The CAN-SPAM Act sets regulations for commercial messages, as well as gives email recipients the right to unsubscribe.

• 9 Ways Edge Publishing Will Optimize Performance and Engagement

Over the last decade, digital publishing has seen tremendous development and technological advances. However, one thing remains constant: content is king. The rapid and always shifting market has forced many publishers to change their marketing and publishing models.

• In the Race for Digital Subscriptions, How Are Some Publishers Getting Ahead?

Publishers such as The Wall Street Journal and The Telegraph have managed to ingrain themselves in their readers’ daily routines through tailoring the content they produce and share on social media.

• In the Race for Digital Subscriptions, How Are Some Publishers Getting Ahead?

Publishers such as The Wall Street Journal and The Telegraph have managed to ingrain themselves in their readers’ daily routines through tailoring the content they produce and share on social media.

• 10 Email Newsletter Templates to Inspire Your Next Campaign

Marketers know that one of the most effective ways to reach a target audience in 2021 is through email. Take a look at the top 10 email newsletter templates and the advantages that come with each design.

• We’re Entering the Age of Prediction-Based Marketing

One intriguing and enduring industry plotline is the tension between data-driven targeting and user privacy. The narrative commenced with stricter data regulations. Now, it’s reached a critical point with the deprecation of third-party cookies and reduced access to mobile advertising identifiers.

• 6 Publishing Technologies That Will Make a Difference to Your Business

These six important elements of the publisher tech stack can help you take control of your audience interactions, understand reader needs and behaviours better and open up many new opportunities to generate revenue.

• Conquering All Media: The Best Ad Sales Software in Every Industry

As much as consumers love valuable content, advertisers love it even more. And whether you’re sharing your content on page, on a screen, or through airwaves and cables, there are invaluable software systems out there devoted to helping you manage ad sales and ensure your content hits all targets.

• 20 Easy Ways to Spice Up Your Email Newsletter

Each email you send to your subscribers and potential customers is a chance to make a lasting impression. Ultimately, the emails you send represent the brand you are trying to showcase and the community that you are trying to build.

• Money on the Table? The Opportunity Cost of Neglecting SME Advertisers

For many publishers, it’s no secret that a few large, usually corporate accounts are responsible for the bulk of advertising revenue. This has long been the law of traditional advertising.

• First-Party Data: How Publishers Can Reclaim Their Audience Relationships

When third-party cookies finally go away in 2022, marketers will be looking longingly at the audience data collected directly by publishers to help them define and target their messaging.

• Conquering All Media: The Best Ad Sales Software in Every Industry

As much as consumers love valuable content, advertisers love it even more. And whether you’re sharing your content on page, on a screen, or through airwaves and cables, there are invaluable software systems out there devoted to helping you manage ad sales and ensure your content hits all targets.

• 5 Ways to Segment Email Lists That’ll Boost KPIs In 2021

Email marketing is an art that takes plenty of time and patience to master. Most of the mastering comes from optimization, but in order to know what or how to optimize, you first need to understand the metrics used to determine the effectiveness and success of your emails.

• Diversify Your Advertising Options to Drive Revenue

Media owners may feel like their cups are half empty. Admittedly, it’s a tough business to be in right now. Certainly, the advertising industry is in the middle of a “Great Reset.” However, we must remember that change also means opportunity.

• Analytics for Publishers: Understand the True Value of Your Content

Page views and click-throughs are not enough anymore. To grow loyal audiences and develop the broadest range of monetization opportunities, you need the tools to build a deep understanding of what content works.

• The Best Ad Sales Software in Every Industry

As much as consumers love valuable content, advertisers love it even more. And whether you’re sharing your content on page, on a screen, or through airwaves and cables, there are invaluable software systems out there devoted to helping you manage ad sales and ensure your content hits all targets.

• What is an Email Newsletter? Why Does It Matter?

Reading the news has been a morning ritual for ages. If you haven’t jumped on the email newsletter train yet, do so immediately.

• Marketing Cloud Best Practices for Publishers

The innovations in marketing technologies and platforms over the past decade have been transformational for the marketing industry. For publishers, the latest and greatest in MarTech and software can be both groundbreaking and challenging.

Google Shares How it Ranks News Sources: Transparency is “A Major Factor”

Google recently shared new details about how it ranks news sources, with transparency being a major factor. The search giant provided more information about how it evaluates transparency to determine which publishers to prioritize across its products, like Google News and the top stories carousel in search results.

• The Top 5 Best CRMs for Magazine Publishers

A CRM for magazine publishers takes the specific needs of publishers into account and includes industry-specific features, like subscription management, ad invoicing, and flat-planning. Here are five platforms worth considering.