The Media Minute 10.5.22

Google shared greater detail on how it’s broadening search beyond the traditional text bar at its third annual Search On event Wednesday. Richer offerings related to visual, language and multimedia-based search are meant to create a “natural and intuitive” experience that’s more in line with the ways people actually think, executives said… Time will tell how much Google’s newfangled ideas stick, but the company owns a suite of products, from Maps to its Lens camera technology, that could be powerful when combined for search purposes. For marketers that have continued to prioritize text-based tactics, Search On could serve as a wake-up call.

With inflation rising, possible recessions looming and the ongoing situation in Ukraine, the short-term business sentiment in the news publishing industry has taken a downturn, according to the first results of WAN-IFRA’s global industry survey. That said, publishers have managed to adapt and innovate during the pandemic and those efforts will pay off in 2022 with markedly increased total revenue – critically, developing new revenue streams..

The future without third-party data is imminent… It is cause for concern, as third-party cookies are a rich source of information that have propped up digital revenue streams for years.  This transition, however, could spell disaster—if businesses don’t rethink their data collection strategy. That’s where server-side tagging comes in. A creative solution to data capture challenges, server-side tagging is a means of collecting valuable data without worrying about privacy concerns. Read on to find out everything you need to know about server-side tagging.

From the shift to online-only life in early 2020 to the frantic Googling for new hours, policies, and stock updates in the first phase of reopening, consumers turned to the internet and relied on it in new ways. Meanwhile, marketers have also been contending with the ever-impending demise of the cookie, as Google extended its deadline to 2024. This means that in an increasingly digital world, marketers can no longer rely on one of the primary tools that dominated conversations about personalization and customer experience over the past decade.  What else is certain is that digital adaptability and agility will be required for the long haul, especially in search — an essential way to stay relevant in the cookieless future.

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