A forum for the print and
digital publishing industries
- How to Use Pinterest for Videos, Slideshares and Podcasts
Would you like to share other content to grow your Pinterest followers and other social networks?
- Latest U.S. Newspaper Circulation Report Shows Solid Growth for Many Newspapers for Digital, Even as Print Continues to Fall
The glass continues to be half-full for U.S. newspapers as many daily newspapers, including The New York Times, were able to report higher audience numbers today in the Alliance of Audited Media’s (AAM) latest Snapshot Report.
- How One Publisher is Taming the World of Messaging Apps
Many publishers focus their social media efforts on Facebook and Twitter, and maybe even Instagram and Pinterest.
- What Publishers Really Think About Time Spent
Time-based metrics are used by almost every leading publisher to measure themselves, but there’s been hesitancy to transact on the basis of numbers like time spent and ad exposure time.
- An Engaging Proposal
Audience engagement is a term frequently bantered about in publishing-industry circles—so much so that perhaps it has become a bit diluted.
- The Publishers That Put Their Content Directly on Social Platforms
Publishers love social networks for the traffic they send, but the question remains if that inevitably leads them to need to publish directly on those platforms — with the squeamish consequences that could entail.
- So What Happens When They Indeed Succeed, and in a Really Big Way?
News Corp’s recent acquisition of Move Inc is yet another example of how legacy media companies are willing to make big bets to diversify their revenue streams and leverage their existing content.
- The Guardian Unveils Newly Redesigned Theguardian.Com to US Readers
Guardian News & Media yesterday launched its newly redesigned website, theguardian.com, to its entire US audience.
- Mass Market Paperback: Not Dead Yet
Though sales are down, the format still has a role in the industry.
- Being Digital Can’t Save Every Ad
Mobile and video most likely to be around in next 10 years.
- Google’s Newsstand Move May Force The Hand Of Apple, Leading To More Aggregated Content Apps
The lack of progress in improving the Newsstand, combined with the news of the acquisition of a platform, has some wondering if Apple plans on introducing their own app that aggregates content and improves the reading experience of digital editions.
- New York Times Slashes 100 Jobs Due To The Floundering Of Their Apps
The New York Times is sacking 100 positions in the news room due to the tepid customer response to all of the new apps the Times has released.
- Why Magazines Are Media Conversation Catalysts
Social media and magazines have a natural affinity: both are about communities, says Guy Consterdine, FIPP’s Research Consultant, showing evidence from Femina Group in Indonesia, MediaVest and Experian in the US, OPPA in Belgium and IPA in the UK among others.
- How Facebook Plans To Control Digital Advertising
Facebook is trying to take cross-platform advertising to uncharted territory with a complete revision and relaunch of its Atlas ad serving platform.
- Publishers Using Games To Draw Readers To News
And now, for their next reader-engagement trick, publishers are taking a few lessons from your PlayStation.
- Jeff Bezos And The Post Don’t Know The Future Of Media, But Are Preparing For It Anyway
When Amazon CEO Jeff Bezos bought The Washington Post just more than a year ago, expectations of a digital renaissance for the paper became assumptions.
- Autoplay Video Ads Come To Articles
As display ad prices continue to sink, publishers are turning to video to pick up the slack, even within articles.
- Quebecor Sells 175 Sun Media Newspapers And Websites To Postmedia
Quebecor has agreed to sell all 175 English-language newspapers it owns under the Sun Media banner to Postmedia, the owner of the National Post and others, for $316 million.
- What To Do If You Don’t Have Huge Web Traffic Numbers?
Here are 5 quick tips to help you sell advertising when your website traffic stats are not so compelling.
- Stay Positive: Why Publishers Are Chasing Good News
The old line that “If it bleeds, it leads” might have helped publishers sell newspapers, but it’s not making it easier for them to grow their digital audiences.
- Amazon Rolls Out New And Upgraded Tablets And E-Readers
Amazon has introduced an upgraded suite of tablets that includes an enhanced 8.9-inch Kindle HDX ($379), a new tablet designed for children ($149), and a new Kindle HD tablet ($100).
- Mythbusters: Digital Media’s Biggest Misconceptions
Hundreds of digital media pioneers and thought leaders are gathered in Key Biscayne, Florida, for the Digiday Publishing Summit this week to discuss trends in the evolving publishing landscape.
- Making Money The Mobile Way
No matter where you go, people are constantly using their smartphones and tablets.
- 5 Unique Ways To Evaluate And Optimize Your Best Social Media Content
We share, share, share to social media. How can we tell what works?
- A Publisher’s Wish List For Any New iPad Models Starts With Greater Storage Capacity
Conversations with publishers and developers usually surround software and retail outlets, hardware is generally something reserved for the tech sites.
- Economist: We’re Selling Views, Not CPMS
The Economist is taking a new approach to how it measures and sells digital advertising.
- Why Publishers Want Attention To Replace The Impression
Publishers have long lamented being held to ad success standards that don’t correlate to quality.
- Is Your Digital Marketing Strategy Reaching Millennials?
That’s a pretty vague definition for a whole bunch of people who are avid online consumers. So how do niche publishers (and their advertisers) best market to Millennials?
