A forum for the print and
digital publishing industries

• Rethinking the Role of Programmatic in Your Ad Revenue Strategy
  How publishers can develop and execute a yield optimization strategy?
• The Next Generation of Subscription Programs
  In order to gain more readers, newspapers are focusing on the community behind the paywall.
• Digital Editions: Are They About to Catch Fire?
  Subscription numbers have slowed to a crawl, tablet sales are sputtering. Digital editions have fallen far short of the hype they whipped up back in 2010 when the first iPad shipped.
• Paid Content: How do You Know Your Ad Customer Wants it?
  The ad game has shifted and salespeople are not just selling advertising anymore!
• Future Publishing Reports First US Profit in Seven Years
  If you listen to media commentators, Facebook’s move to publish articles directly on its platform is a fateful choice.
• Publishers Shrug Off Concerns, Eager to Publish on Facebook
  T3, Gizmodo and Total Film publisher also reports 50% of its revenues now come from digital and diversified businesses.
• What’s Happened to Print Publishing?
  It goes without saying that media consumption habits have changed over the last five years. With the rise of social media, online publications and digital books, we can now enjoy a rich and ever-growing selection of traditional and new media content.
• How to Target Millennials in Print
  A case study: Lessons from Time Out NY’s recent rebranding.
• 4 Ways Publishers Should Boost their Programmatic CPM
  The premise that the rise of automated buying and selling through programmatic technology would have a negative impact on a publisher’s ability to increase – or even maintain – their CPM rates is continuing to erode.

How publishers can develop and execute a yield optimization strategy?

• 3 Things You Should Know About Time Inc.’S Q1 Financials
  Revenue, cash flow continues to tumble.
• The 2015 Publishing Executive Buyer’s Guide
  The Publishing Executive Buyer’s Guide is intended to be a reference for publishers on the significant and emerging technology that is reshaping the future of the media industry.
• Yahoo Fails to Impress with Digital Magazines
  A year ago, Yahoo, struggling to turn its ad business around, kicked off a string of digital “magazines” run by big-name print journalists like David Pogue and Joe Zee.
• A Fifth of Time Inc.’S Ad Revenue Now Comes from Digital
  Time Inc., the nation’s largest magazine publisher, now generates 20% of its ad revenue through digital sales.
• As Content and Technology Converge, Publishers Feel the Squeeze
  Is there a difference between a content company and a technology company?
• Facebook Named World’s Fastest-Growing Media Owner
  The rising sales of smartphones and tablets has propelled Facebook to become the fastest growing media owner in the world.
• How to Sell Ads for a New Niche Magazine
  Savvy niche publishers know that when they launch a new publication, they must have a core of ready-to-commit advertisers who will sign on in the concept stage, at least to cover most of the production costs.
• Most Tabloids See Double-Digit Circulation Drops in Month Leading up to Election
  All national newspapers saw their circulation figures drop year-on-year in April, with The Times and Sunday Times performing best.
• Amazon Doubling Down on their Advertising Network
  Amazon has been slowly growing their internal advertising network, which allows companies to showcase their products and services on Kindle e-readers and tablets.

Revenue, cash flow continues to tumble.

• 5 Lessons from The Atlantic’s Redesign
  The Atlantic unveiled a redesign on Tuesday.
• Harvard Business Review: A Magazine that Readers Care About
  Focusing on areas such as leadership, finance, marketing and the art of managing people, among many other business-related topics, Harvard Business Review (HBR) is a magazine dedicated to improving all facets of management in today’s fast-paced world.
• Content Marketing Institute Founder Joe Pulizzi On “Activating Content” to Grow Audience
  Publishers are skilled at creating valuable content for their audiences, but they often fail to take that content one step further to truly engage readers on social media.
• Canada’s Opt-In Rules Could Change Marketing as We Know it
  The Canadian government has thrown another challenge into the mix: Canada’s Anti-Spam Law, or CASL, presumed to be the strictest marketing regulation in North America.
• 5 Challenges the Apple Watch Poses for Publishers
  The Apple Watch’s official release day is Friday, and strategy leads from digital media companies the world over are bracing themselves for the awkward question: “What’s our wearables strategy?”
• Business Insider can be Profitable, if it wants to be
  There is a tendency in the New York media space that is less common in the tech industry of guessing the relative profitability of digital news companies.
• Mail, Guardian and Mirror Sites’ Traffic Slips as Telegraph and Indy Make Gains
  Mail Online loses more than 5% of its daily unique browsers in latest ABC figures to fall back below 14 million.
• Google’s Latest Ad Price Declines are Because of YouTube, Not Mobile
  Despite Price Issue, Company’s Ad Revenue Grew 11% to $15.5 Billion. Another quarter in which Google has increased its advertising revenue despite making less money per ad.
• Why Fashion Publishers are Taking Over Coachella
  Branded festival events are a major draw for stylish millennials.

The Atlantic unveiled a redesign on Tuesday.

• ASME Revises Editorial Guidelines
  Moves clear the way for cover ads, editorial input in ad creative.
• Publishers Take Ad-Targeting Cues for Facebook Posts
  Facebook has been enlarging its role in the publishing ecosystem, from trying to handle publishers’ ad targeting to its controversial pitch to getting them to post their articles directly to the social network.
• Demystifying Programmatic Video Advertising
  Programmatic is arguably one of the biggest developments in the digital advertising space.
• A Radical Idea for Audience Development: Integrate your database
  VP Eric Rutter recently spoke at the Niche Media Conference about 9 radical ideas for audience development.
• Production: The Power of Print Still Prevails
  It’s less exciting than a hot new app and won’t be a topic for your next newspaper revolutionizing webinar, but newsprint continues to be one of the top three expenses for most newspaper companies, and it’s worth another look.
• USPS Adjusts Periodicals, Sets May 31 for all Rates
  The Postal Service announced on April 16th, in response to concerns raised by the Alliance, it has reduced the large price increases it had  previously proposed for light weight, low advertising magazines, primarily published and mailed by nonprofits.
• Digital Marketing and Death of a B2B Salesman
  Digital marketers are claiming the customer relationship, including the sales conversion, and that will cost an estimated one million B2B sales jobs.
• Data-Driven Marketing is All the Rage
  But are clients ready to act?
• Marketing Trends: How to Think Differently and Predict the Future
  Why marketers should care about trends?

Moves clear the way for cover ads, editorial input in ad creative.

• National Daily Newspaper Sales Fall By Half a Million in a Year
  Sun records drop in circulation of 10%, with Guardian reporting biggest fall among quality titles and a 10% average decline across all Sunday titles
• 5 Fab New Revenue Ideas for Niche Publishers!
  A Dozen (or More) Revenue Ideas and How to Pull Them Off, that can pump new revenue into your magazine or expand your media products.
• New Company to be Created for Audience Measurement of Newsbrands and Magazines
  The Publishers Audience Measurement Company (PAMCO) will next year replace the National Readership Survey Ltd. (NRS) as the organisation which oversees the audience figures for newspapers and magazines.
• Publishers Rethink the Infinite Scroll
  The feature, which loads content continuously as readers scroll down the page, has gone from design curiosity to the go-to tactic for publishers looking to boost time on-site and ad.
• Facebook May Move into Native Ads
  Facebook is thinking of building a super ad exchange that could seriously hurt Google and a bunch of other companies.
• Ad blocking is every publisher’s problem now
  The conventional wisdom around ad blocking was that it was a problem exclusively for sites covering topics like technology and video games, or those in European markets.
• Does Agency Pricing Hurt Reading Consumers?
  The publishing world is still rebounding from the effects of the DoJ suit against Apple and five of the then-Big Six publishers, and the effects of the judgement against the parties involved is still resolving itself.
• Buzzfeed Denies Deleting Critical Articles to Appease Advertisers
  Editor-in-chief Ben Smith apologises to staff for ‘acting without respect to our standards or process’ after critics say news site acted in commercial interests.
• 11 A/B Testing Mistakes and How to Avoid Making Them
  Poorly done A/B testing will not only yield inaccurate data on what your customers prefer, but it may actually cause you to lose customers.

Sun records drop in circulation of 10%, with Guardian reporting biggest fall among quality titles and a 10% average decline across all Sunday titles

• Overcoming Boundaries to Subscription and Revenue Growth
  Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay.
• Publishers See 20% Boost in Revenue from Online Video
  Online publishers have pocketed a 20% leap in revenue generated through online video, according to the Association of Online Publishers (AOP) and Deloitte’s Q4 Digital Publishers Revenue Index Report.
• Publishers and the Apple Watch
  Publishers are betting Apple will churn out another hit with consumers.
• Publishing Management: Is it Time for a Financial Check-up?
  Places to evaluate and improve magazine ROI.
• AOP Publishes Organisation Census
  The latest figures from the highest Association of Online Publishers’ seventh Organisation Census reveal publishers are optimistic the industry will grow in 2015, with 71% of respondents expecting to recruit additional staff – the highest percentage seen since the survey began in 2003.
• GOOD Goes Back to Print Video
  The company is rethinking its media approach as it tries to get back in touch with its audience. As more publishers look to infuse social networking and other UGC elements with their traditional editorial models, GOOD may serve as a reminder of the importance of keeping focused on the core product.
• Chase Promotes Digital Products With Major ‘Masters’ Campaign
  Effort Aimed at the Growing Number of Consumers Who Bank Digitally
• Revisiting Mequoda’s Multiplatform Media Strategy
  The Mequoda Group consults for publishers in the areas of content marketing, multiplatform product development, and strategic revenue optimization.
• The Economist Wants to Give You a Sense of Completeness, Even if that’s an Illusion
  The Economist sells itself as the only thing you need to read, and that can be a powerfully appealing offer for news consumers — but it’s ultimately just an illusion.

Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay.

• Ways Publishers Can Use Email Marketing to Drive Traffic
  A strategic email marketing program is one of the most effective, low-cost ways to grow your audience, share premium content, and drive traffic.
• Your Client Prospecting List: Time for Another Spring-Cleaning
  The “List” is your key asset in ad ales prospecting, so you need to keep it updated and fresh.
• Apple Watch Gets Another Media App: The Economist
  The Economist — a dense, erudite weekly magazine based in London — is opening up shop on Apple Watch, where subscribers to the magazine’s digital edition will be able to listen to Economist articles.
• Are Publishers Ready for Google’s ‘Mobile-Friendly’ Rankings?
  Google’s “mobilegeddon” is coming, and not all publishers are going to be prepared.
• Overcoming Boundaries to Subscription and Revenue Growth
  Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay.
• Washington Post Partners with Flipboard
  WaPo announces it will be adding all editorial content to the magazine-style aggregation app – and does not rule out hosting content on Facebook.
• Will Marketers Ever Find a Single Customer View Solution?
  Integrating technologies is key to overcoming data gaps.
• Newspaper Association of America CEO Caroline Little to Step Down
  Newspaper Association of America President and CEO Caroline Little announced to the Board of Directors today that she is stepping down from her position effective August 31, 2015.
• How 3 Publishers Combat Data Leakage
  As three publishing sales executives explained, safeguarding against data leakage comes down to enforcing rules about what data advertisers can collect.

• How 6 Publishers are Using Soundcloud
  Journalists have flocked to the audio sharing site but how are they using it?
• Why Europe’s Publishers have Embraced Programmatic Co-Ops
  Pangaea, the Guardian’s new programmatic alliance, may have turned heads in the U.S., but it’s nothing new for publishers in Europe.
• Content for Leads: How to Create Content that Spreads and Fills the Funnel
  Do you create content? Are you looking to generate more leads? To learn how to get the most from your content.
• Media Usage Survey 2015
  Marketers focus on acquisition with new online marketing techniques.
• Making the Decision About Native Advertising
  Love it or hate it, native advertising is making a solid impact in the publishing world.
• Digiday Publishing Awards: New York Times, Refinery29 Take Top Honors
  The most innovative publishers of 2014 got their due at the Digiday Publishing Awards this evening, where Refinery29, The New York Times, Harvard Business Review, and Slate were among the winners across 14 highly competitive categories.
• RR Donnelley CEO Thomas Quinlan on the Future of Printing
  RR Donnelley President and CEO Thomas J. Quinlan III Reveals Corporate Growth Strategy and His Vision for Overall Industry Opportunities on PI Xchange Live.
• Mail Online and Guardian only UK Titles to Increase Daily Audience in February
  Trinity Mirror titles and Metro among biggest fallers while Telegraph and Independent see smaller declines.
• 5 Great Revenue-Generating Ideas with Video!
  Five great strategies to help you get creative and generate more revenue.

• Kung Fu Fighting: Master Ad Sales Advice
  Carl, the wise ad sales master–he has some important tips for you.
• Confession of a Traditional Publisher: Inhabiting ‘That Moral Middle Ground’
  Robots haven’t completely replaced media salespeople, but they’ve forced the role to evolve.
• Why i Newspaper is to Launch First TV Advertising Campaign in Two Years
  Print newspaper circulations may be in long-term decline across the western world, but i editor Oliver Duff (pictured) believes the UK’s youngest national title can buck the trend.
• ASA Calls for Clearer Guidelines Between Vloggers and Brands
  The Advertising Standards Authority wants to create clearer guidelines for vloggers and brands, according to Guy Parker, its chief executive, speaking at today’s ISBA annual conference.
• Newsonomics: Single-Copy Newspaper Sales are Collapsing, and it’s Largely a Self-Inflicted Wound
  Newspapers have hiked prices to squeeze more revenue out of a smaller customer base. But it looks like that trick is already losing its power.
• Private Marketplaces: What’s in it for Me?
  Digital video advertising has grown from a fledgling industry into one worth over €1B in 2013, and programmatic video ad sales in EU-5 aretipped to reach €369m by the end of 2015.
• Hibert Publishing is All in The Family
  “There are no secrets. Great people, good systems and hard work!! In today’s publishing world you have to be relevant NOW, “says Gary Hibert, President.
• Harte Hanks Acquires 3Q Digital
  Harte Hanks announced the acquisition of 3Q Digital Monday, one of the last major search engine marketing digital agencies in Silicon Valley
• ABC to Deliver Independent Certification to Newly Agreed Social Video Code
  ABC today launches its Social Video Code certification, the latest in its series of independent brand safety certifications to standards set by JICWEBS.

• The Latest Web Publishing Design Trend: Mimic Print
  Wired on the Web suddenly looks a more lot more like Wired in print.
• BBC’s ‘Future of News’ Report Misses the ‘Public’ in Public Media
  The world’s largest news organization, the BBC, recently published the first part of its Future of News project looking at the state of the industry and where it’s going.
• The Big Bang: TV and Online Data Join to Form New Media World
  The breadth of audience data for TV has grown tremendously in the past few years. The industry that has primarily used age and gender for targeting for decades now has more data than ever available.
• Avoid “TMI” in Media Ad Sales
  You are a media ad sales rep on your game. You know your stats, your pricing, your integrated packages, your creative revenue strategies. You are positively full to the brim with great ideas for your advertising clients.
• Digital Shift the Only Way to Save Some Newspapers
  With all of the focus on making the transition to digital and how that is helping news outlets and periodicals alike, it’s easy to overlook the fact that it’s not just about increasing ad revenue or reaching subscribers where they read.
• Interview: Imagine Publishing Explains Why Print is Not Dead
  Operating in an industry that has been slow to embrace the digital revolution and hampered by declining print sales, IP is bucking the trend with its unique business model.
• Why Old-School Newsletter Publisher Smartbrief is Giving Content a Try
  While publishers are discovering the old-school allure of the email newsletter, a longtime user of the form, SmartBrief, finds itself facing more competition than ever.
• Digital Leading the Way for Revenue Growth in Radio
  According to new research issued by Borrell Associates on behalf of the Radio Advertising Bureau, the radio industry will crack the half-billion-dollar mark in digital advertising in 2015 for the first time, growing revenues 18%.
• Instagram Carousel Ads
  Instagram Unveils Clickable Carousel Ads: The new carousel ads on Instagram are “a new way for brands to share more images with people interested in their posts.