Two worlds that have traditionally lived separately are now converging: Media is playing a larger role in commerce and commerce is picking up typical traits of media.
Chances are you’ve heard about it and thought about it too. A growing number of publishers are offering creative marketing services to diversify their revenue model –and it makes sense.
It’s been a year since The Washington Post started using its homegrown artificial intelligence technology, Heliograf, to spit out around 300 short reports and alerts on the Rio Olympics.
The WSJ pulled out of FCF and saw traffic losses but higher subscription revenue.
Google News announced a new focus on hyperlocal and community news Thursday with a feature called Community Updates.
Data suggest that digital engagement is leveling off for most, but not all.
Haymarket Media Group, the international specialist media, information and technology company, has launched the new-look monthly edition of iconic media and marketing brand Campaign.
In order to be successful with marketing optimization, several things need to be taken into consideration.
Print media might be in decline, but luxury-focused publishers – even a few digital native ones – are getting increasingly physical.