The Media Minute 09.12.2017

After years of cramming their sites with ads that flash and obscure editorial content, digital publishers are taking a newfound interest in improving user experience.

Having joined Hearst UK in April, James Wildman, new CEO, has clear plans for driving the business forward.

Publishers now operate in an environment where technology plays a central role in business operations, product strategy, and growth.

Chuck Reece, editor in chief of the website The Bitter Southerner. He says his publication is about the South “we live in today and the one we hope to create in the future”.

As of August 2017, two-thirds (67%) of Americans report that they get at least some of their news on social media – with two-in-ten doing so often, according to a new survey from Pew Research Center.

The Atlantic is the latest publisher to roll out a new membership program, seeking a new path to more engagement and (most importantly) revenue from readers.

Since starting to post to the popular Asian app Line in January 2016, The Economist has grown its following to nearly 1 million in several countries.

Native advertising has become wildly popular – but mostly for social media giants such as Facebook.

A new class of books aiming to address women in a different way represents an ascendant artisanal trend in the magazine space.

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