Facebook and all those bloggers and vloggers have shredded the magazine market.
One evening in mid-September, a gaggle of writers and bon vivant editors gathered by the outdoor fireplace and ivy-covered trellis of a West Village tavern.
Whether you have a team of social media editors, an entire marketing department or you are just doing it yourself, getting the most value for time spent on social media is critical to your media business.
For all the steps Facebook has taken to support publishers, two new reports offer a stark reminder of who’s really in charge.
- Martha Stewart Living’s Editor In Chief On The Magazine’s Redesign And Keeping The Business Relevant
As the magazine enters its 27th year, editor in chief Elizabeth Graves is leading the way.
Friedrich Nietzsche once said, “There are no facts, only interpretations.”
- Tom Harty, President And Coo, Meredith, To Samir “Mr. Magazine™” Husni: “What We’re Seeing At Meredith Is That The Demand For Print Products From Consumers Is Still Very Strong
Consumers and women still love the printed format to turn to for inspiration and for more of that lean-back experience.
Reading magazines digitally has had its ups and downs. Many reports have shown that the amount of reading on e-readers, such as the Kindle, has been decreasing along with purchases of these devices.
News publishers reassure themselves with the number of Key Performance Indicators at their disposal.