Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, has announced an industry-first optimisation solution for publishers to maximise the yield on their inventory.
This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data.
Perhaps John Lennon said it best. But when it comes to print, Mr. Magazine™ has also perhaps been a dreamer his entire life.
Marketers’ disgust with online ad fraud has created an opening for our industry, but we’re not ready to take advantage of it.
Facebook Inc is in early talks with several news publishers about how its social media site can better support subscription business models.
Among all the changes magazine media faces—consolidation, layoffs, digital—the one consistent trend is the decline of print advertising.
In the last six months, dozens of publishers have made their content available on Flipboard, an aggregator platform that launched in 2010.
Facebook today released a new developer’s tool for publishers to see how their stories are doing on the social media platform.
El Financiero and Bloomberg L.P. announced Thursday the launch of Bloomberg Businessweek México, a Spanish-language, bi-weekly edition.
