If You Send Marketing Emails To Canada, Here’s What You Need To Do Now
Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in.
Google Funds Automated Journalism In Uk
Robots may not be pounding the streets and cornering reluctant sources in the search for scoops anytime soon, but they will be generating a giant volume of basic local news in Britain in the near future, thanks to Google.
Publishers Are Switching Affections From Snapchat To Instagram
Hearst’s Kate Lewis can easily rattle off the company’s Instagram stats. Half the company’s brands have more than 1 million followers.
Newspapers Want To Band Together Against Facebook And Google
A trade group representing many of the country’s biggest newspapers, including The New York Times and Wall Street Journal, said Monday it’s lobbying to revise antitrust laws in order to allow newspapers to bargain collectively with Google and Facebook.
Online Publishers Try Reducing Ads To Boost Revenue
For online publishers, more advertising typically means more revenue.
Do You Really Know Your Digital Audience? The Data Might Surprise You.
It turns out that publishers who take the time to understand the breadth and diversity of all their readers – not just their most vocal fans – will uncover new content opportunities and positioning strategies that can reach a broader audience.
Magazine Media: Knockdown Or Fixer Upper?
To keep the print house standing, publishers need to emphasize consumer trust, accountability, and a willingness to experiment.
Reader’s Digest: A Legacy Brand That’s Been For The People & Mostly By The People Since Its Inception And Now Sports Its First-Ever Reader-Generated Cover
People generally curate things themselves through Google searches and other ways, but they also rely on various brands to do the curating for them.
Look Out, Youtube And Facebook: Amazon’s Coming For Video Publishers
YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses.
