Increasing AI In Advertising: Why Consumer And Advertiser Perceptions Are ‘Out Of Sync’

I recently wrote about a study pitting human- and AI-generated ads against one another to see which had the highest click-through rates. (The winner? AI ads, so long as they didn’t look like AI ads.)

Consumer behavior and perception, particularly as it contrasts with that of advertisers, is at the center of a separate IAB study with Sonata Insights, which found that their “perceptions are increasingly out of sync.”

 

Where Do Americans Turn First For Information About Breaking News?

When Americans look to learn more about a breaking news event, they turn to a variety of sources. This mirrors the fragmented way that people get news and information more broadly these days.

 

Love To Hate Email: Consumers Like It, But Find It Annoying

Consumers are of two minds regarding email marketing. Email is their preferred digital marketing channel. But it is also the one that irritates them the most, judging by a new study from Optimove.

 

Retail Executives Say Gen AI Will Weaken Brand Loyalty

44% of retail executives worldwide expect gen AI to weaken brand loyalty by shifting consumer choice toward value and fit over brand recognition by 2026, according to a report from Deloitte.