Chances are you’ve heard about it and probably thought about it too. A growing number of traditional publishers are offering creative marketing services to diversify their revenue model.
Last year, home improvement power couple Chip and Joanna Gaines turned to print, and Meredith, to extend their brand with the quarterly magazine The Magnolia Journal.
- Meredith Core Media: A Strong Belief In Print As Its “Core” Business With Several New Titles To Prove It, And More On The Way
Two New Magazines, Hungry Girl, Waste Less, Save More, To Join Eat This, Not That, The Magnolia Journal, And Forks Over Knives, In Meredith Core Media’s Stable Of New Shining Print Stars.
The Economist prizes its high-quality environment, but that doesn’t mean it’s against audience targeting.
Like many other magazines, such as Mental Floss, Jet and Computerworld, American Heritage is going digital-only.
Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads.
In the panoply of platform giants, Amazon is scoring big with publishers, at least for now.
For traditional publishers, developing and implementing a programmatic approach to ad sales can feel complex and challenging.
A sale of Rodale Inc., the family-owned publisher of magazines such as Men’s Health and Women’s Health, could potentially come before the end of the summer