A forum for the print and
digital publishing industries
- Three Publishers who Remain Homepage Diehards
With the growth of social media and the tectonic shift toward reading on mobile phones, the death of the homepage has been treated as something of a given.
- Truth in Advertising?
As the most recent MagNet reports came in, I started to ponder other recent changes in reporting on the magazine media industry.
- Linkedin Exec says Marketers Make the Best Ceos
Marketing is now so important that CMOs will make the best next-generation CEOs—thanks to their understanding of data and the customer.
- How Dennis Publishing Increases Native-Ad Reach
The question for native advertising has long been: Will it scale? Dennis Publishing believes it can, but only by rethinking distribution strategies and applying a healthy dose of tech.
- Tricks of the Marketing Trade
Seven habits of highly effective digital marketers.
- This Year’s Digital Hot List Winners
Instagram, Netflix, TMZ lead 2014’s tech roster.
- The Spotify of Magazines Just Raised $50 Million
Investment firm KKR has invested $50 million in Next Issue, which is a joint venture between publishers Conde Nast, Hearst, Meredith, News Corp. and Time Inc.
- Platform Or Publisher?
Whatever you call it, It’s the Future of Media.
- Newspaper Guild Takes Time to Task
The Newspaper Guild huddled with staffers at Time Inc. on Thursday in the wake of the company’s decision to unilaterally impose the “last, best and final offer” contact on about 200 workers.
- The Evolution from Digital to Print?
Airbnb’s release of a new glossy magazine has more digital marketers taking a closer look at conventional print.
- Changes at FT to Promote Thinking ‘In Digital Terms’
The Financial Times is planning “big changes” in the newsroom for 2015 as its journalists “increasingly think in digital terms rather than putting a print product first”, said editor Lionel Barber.
- How do You Make a Small Fortune in the Newspaper Business?
According to an SEC filing, when Tribune Publishing picked up those 38 Sun-Times suburban properties late last month, they paid $23.5 million for the privilege.
- The NY Times Runs its First Print Native Ad
The New York Times has been producing increasingly elaborate native ads online, and now it has gone a step further by extending the format to print for the first time.
- What’s the Magazine Industry’s Brand Identity?
Brands and branding are funny things. They go back further than you might think, but have different meanings to us in media today than originally intended.
- What if Facebook Stopped Sharing Publishers’ Content?
In the journalism and the content industries, changes are swift and sweeping. This year we’ve witnessed the emergence of a new and exciting generation of digital, social publishers.
- Regional Publishers Should Offer ‘Ad Services’ To Businesses
The recent news that newspaper ad revenue had returned to growth was greeted with much optimism by UK publishers but it also came attached with a health warning, especially for regional publishers.
- Google to Help Publishers Make Money by Blocking Ads
People will pay $1-$3 per month, with a cut to participating sites like Mashable.
- PPA Digital Awards 2014 – Winners Announced
The winners of the 2014 PPA Digital Awards have been unveiled, highlighting some of the best digital talent in magazine media.
- How to Use Pinterest for Videos, Slideshares and Podcasts
Would you like to share other content to grow your Pinterest followers and other social networks?
- Latest U.S. Newspaper Circulation Report Shows Solid Growth for Many Newspapers for Digital, Even as Print Continues to Fall
The glass continues to be half-full for U.S. newspapers as many daily newspapers, including The New York Times, were able to report higher audience numbers today in the Alliance of Audited Media’s (AAM) latest Snapshot Report.
- How One Publisher is Taming the World of Messaging Apps
Many publishers focus their social media efforts on Facebook and Twitter, and maybe even Instagram and Pinterest.
- What Publishers Really Think About Time Spent
Time-based metrics are used by almost every leading publisher to measure themselves, but there’s been hesitancy to transact on the basis of numbers like time spent and ad exposure time.
- An Engaging Proposal
Audience engagement is a term frequently bantered about in publishing-industry circles—so much so that perhaps it has become a bit diluted.
- The Publishers That Put Their Content Directly on Social Platforms
Publishers love social networks for the traffic they send, but the question remains if that inevitably leads them to need to publish directly on those platforms — with the squeamish consequences that could entail.
- So What Happens When They Indeed Succeed, and in a Really Big Way?
News Corp’s recent acquisition of Move Inc is yet another example of how legacy media companies are willing to make big bets to diversify their revenue streams and leverage their existing content.
- The Guardian Unveils Newly Redesigned Theguardian.Com to US Readers
Guardian News & Media yesterday launched its newly redesigned website, theguardian.com, to its entire US audience.
- Mass Market Paperback: Not Dead Yet
Though sales are down, the format still has a role in the industry.
