A forum for the print and
digital publishing industries
- New Media Meets Old
Many publishers are using smartphones to reach new readers, but what about finding them through a smart newsrack instead?
- Paid Digital Content: The Journey Continues
What is the general trend in Europe compared to the USA regarding paid digital content?
- Mobile Advertising To Overtake Print
UK mobile advertising will overtake the multi-billion pound newspaper and magazine market next year, and surpass TV ad spend to hit £4.5bn in 2016, according a new forecast.
- Next Up For B2B Email Marketing: Automation
Email is one of the most widely used and established of all platforms and has long been the cornerstone of many business-to-business (B2B) marketing plans.
- Time Out On Time Spent: Digital’s Delta Is More Like Two Times TV’s
Here’s a surprising counter to those Mary Meeker-ish assertions that digital media doesn’t get its fair share of ad budgets, relative to the time consumers spend using media.
- Readers Begin To Respond To Digital Magazine Advertisements
Traditional magazine advertising often captivates readers attention due to color, gloss and shine. When it comes to reading on a tablet, such as the iPad, do advertisements still resonate?
- USA Today Tries New Way Of Keeping Readers On Site
The newspaper has tapped Curiyo, a startup founded by Bob Rosenschein, who created Answers.com and sold it to AFCV Holdings for $127 million in 2011.
- The Next Big Ad-Tech Disruption
Not RTB … and maybe not even Google or Facebook. What the biggest disruption in the advertising technology space is, they say RTB, or real-time bidding?
- Native Ad Grudge Match: Wired vs. The New York Times
The New York Times ran an incredible native ad in June for Netflix’s “Orange is the New Black” that was so compelling in its writing and slick in presentation, it even had skeptical journalists praising it.
- Digital Publishing Dilemma
Dilemma of analyzing digital audience engagement. What numbers can you really trust?
- Op-Ed: How The Publishing Industry Gave Itself Away
Publishing industry is so internally focused that too often it fails to grasp the changing content world it operates in.
- Are Tablet Magazines Dead Or Alive?
Barely 42 months after the birth of the iPad, critics proclaimed the death of the tablet magazine. That was fast.
- Print And Digital Media Critics Are Finding It Hard To Get Along
Can’t we all just get along? Those who still believe there is a future for the print newspaper (and magazine, for that matter) and those who are convinced that print is dead?
- Think Twice About What To Design First, Mobile Or Web
It is not unusual to hear people say that they “can’t survive” without their mobile; phones are so embedded into our daily lives that the thought of being without them is, for some, a genuinely terrifying prospect.
- “Digital Advertising Needs To Aspire To Be As Good As Art” Says Yahoo’s Marissa Mayer
Yahoo CEO Marissa Mayer has called on digital advertising to aspire to become “as good as art” as she discussed the development of the online media company’s platforms and the emergence of native advertising.
- Digital Publishing: Making Your Content Go Viral
Why do certain articles go viral?
- What iOS8 Means For Content Publishers
After the uproar about changes to Newsstand in iOS7—including the terribly redesigned icon—many thought iOS8, announced earlier this month at Apple’s annual developer’s conference and available this fall, would bring some redemption: more visibility, new features.
- Pinterest For Journalists
If you’re a fan of Pinterest, you probably know how to “pin” images of recipes, clothes, and home décor to your board, but what if you want to share the news?
- Four Ways Publishers Can Diversify Sales Channels, Become Less Reliant On Amazon
Some publishers admit that nearly 50% to 70% of their sales come through the Seattle retailer, and if this is the case, then vanishing buy buttons can be a serious problem.
- Brands Should Pair Up With Publishers As Facebook Reduces Organic Reach
As Facebook steadily reduces the organic reach of page posts, brands have new decisions to make about how to structure their marketing and advertising budgets as well as where and when branding goals make sense on the social network.
- Business Of News: It’s A Whole New Ballgame
Newspaper leaders need to show their journalists how to change, and why.
- Attention And Timing Are The New ‘Clicks’
As digital analytics have become more powerful, publishers have more choices to make about their content and how to maximize its impact — in readership, social sharing and revenue.
- Digital Media Is Now Bigger Than National TV Advertising, Will Surpass Total TV By 2018
Magna Global issued a report on Monday predicting a major upswing of 8.3 percent for U.S. television advertising revenue in 2014, after a dismal 2013 in which revenues were down 0.6 percent.
- Adobe DPS Powers New Samsung Tablet’s Magazine Feature, Papergarden
From a digital reading standpoint, there’s a lot about the tablet that stands out, particularly thanks to Adobe’s Digital Publishing Suite.
- If Advertisers (And Agencies) Want To Limit Ad Fraud They Might Consider Better Targeting
It would be nice to think that stories such as that which appeared in the Financial Times would wake up the ad industry, but that might be too much to hope for.
- Facebook To Use Web Browsing History For Ad Targeting
Through its ubiquitous “like” buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.
- Digital Publishing Metrics—What’s Real?
The ecstasy of digital publishing is that it enables the granular measurement of everything from traffic to ad clicks.
- Apple Begins Allowing App Developers To Use Promo Codes For In-App Purchases
Apple is now allowing developers to create promo codes for in-app purchases.
- Geolocation Targeting: Stalking Or Smart Marketing?
Stalkers don’t announce their presence, but smart marketers do.
- Kobo, Aquafadas Launch Innovative Digital Magazine Publishing Tools
Kobo and Aquafadas breaks down entry barriers like time, money, manpower etc in the world of digital publishing and offers publishers a way in, without creating more work for either party.”
- Google Launches Magazine-Style Ads That Bring Text Ads To Display Ad Units
These so-called “magazine-style” ads will only feature text, but will appear with “a design aesthetic suitable for display,” Google says.
- 9 Ways To Improve Your Company’s CRM System
Organizations spend thousands (make that hundreds of thousands) of dollars on customer relationship management (CRM) software.
- Advertising Innovation Needed To Halt Declines
Ad page declines are more and more a worldwide phenomenon.
- Publishers Invest In Home-Grown Mobile Ad Innovations
What’s the future of mobile advertising for publishers? Anything but the banner ad.
- Tips From The Guardian For Creating Shareable Content
The Guardian looks to sites such as BuzzFeed and Vice to understand more about what makes content highly shareable, Laura Oliver, the outlet’s social and community editor, UK, said at the London Social Media Summit.
- Facebook Developing Video Messaging App To Rival Snapchat
Facebook is working on a video chat app to rival the popular Snapchat ephemeral messaging app, according to reports.
- Seven Years Of Digital Publishing: What Have We Learned?
Seven years after the launch of the iPod touch and the opportunities for interactivity it brought to digital publishers, what have magazine publishers learned?
- The Quest For Human Content In A Digital World
The best content marketing needs to not only be good, but human. That’s possible by being interesting, positive, and relevant.
- World’s Press Ready For Global Summit Meetings
Leading newspaper and news publishing executives will gather in Turin, Italy, for their annual summit meetings.
- Ebay Wants To Be A Digital Magazine Of Things
The online e-commerce giant is getting into the content business.
- 20 Social Media Tips All Brands Should Know
As publishers, your ultimate goal is to create compelling, lively, and interesting content that your readers will love and share with their friends.
- Who Killed The Magazine App? 9 Suspects
We publishers tend to be trend-happy. When something that was supposed to be the Next Big Thing turns out to be The Most Recent Overhyped Thing, we reflexively start debating whether it’s dead.
- Pinterest Launches First Paid Ads With Kraft, Gap And Others
Pinterest is finally setting out to make some money.
- Newspapers Show Solid Gains In Digital Circulation In Latest Snapshot Report
The latest Snapshot report for newspapers from the Alliance for Audited Media (AAM) presents an interesting look at newspaper readership.
- Publishers’ Ad Sides On Native: Where’s The Conflict?
Publishers are rapidly embracing sponsored content as an additional revenue stream.
