A forum for the print and
digital publishing industries
- Top Trends Publishers Should Adapt In 2017
These are just a few of the major challenges premium UK publishers will face in 2017. The question is: how can publishers respond?
- Why Publishers Are Rethinking Their Pursuit Of Huge Numbers
After years of making scale the name of the game, a number of publishers are retreating from scale. While most still rely heavily on traffic generated from aggregation, or repurposing information published elsewhere.
- 2017 Could Be The Year Of Resurgence For Magazines
Innovation and audience-led solutions will be the key to success for magazines in 2017. While print media as a whole hasn’t been attracting the right sort of headlines, with falling audiences and sliding revenues creating a sense of overall decline, I wouldn’t write off the magazines sector.
- Facebook Steers Publishers To Long-Form Video
Facebook is encouraging its publishing partners to move away from live streaming video in favor of producing more long-form video, according to Recode, which first reported the news.
- Publishers Need A Better Way To Measure Ad Viewability
When you take Statistics 101, one of the first things you learn is that some variables are “categorical,” some are “ordinal,” and some are “interval.”
- Things We Like: Magazines’ Future Brightens And Charity Airs Live Ad
Immediate Media’s estimated £275m sale to Hubert Burda Media is proof that there’s plenty of life in magazine brands.
- How Publishers Can Stay Compliant As Regulators Zero-In On Native Ads
As media companies embrace a popular mandate to integrate ads into a “non-interruptive” consumer experience — and the traditional ad sales ecosystem appears increasingly unstable.
- Publishers Use Instant Articles Bundle For Daily Must-Reads
Publishers are using Facebook’s latest Instant Articles update, which lets publishers post multiple articles within one post, to publish regular editions of must-read content straight to the platform.
- Facebook Looks Like It’s Going To Stop Paying Publishers To Make Live Videos
Facebook spent more than $50 million last year paying publishers and celebrities to create live video on the social network.
- Eco-friendly magazine won’t be killing trees anymore
Rodale’s Organic Life won’t be contributing to the compost heap any longer. The eco-friendly lifestyle magazine said Friday its February/March issue will be its last in print as it switches to an all-digital format.
- Publishers Use Instant Articles Bundle For Daily Must-Reads
Publishers are using Facebook’s latest Instant Articles update, which lets publishers post multiple articles within one post, to publish regular editions of must-read content straight to the platform.
- More 2017 Predictions From Some Of Publishing’s Leading Lights
At the beginning of 2017 we asked a number of opinion formers on the supply-side of the industry for their views on the upcoming year. A few of these have come in, so without further ado…..
- Agency Buys Publisher: Turnabout Or Latest Trend?
Publishers like Vice and The New York Times have increasingly encroached on agencies’ advertising and custom content businesses, but VaynerMedia did the reverse last week with its purchase of PureWow.
- Brand Identity Is The Key For Magazines
While visiting Los Angeles, British tourists Harvey Marcus and Cassie Steer stopped by a nearby newsstand. After scanning the hundreds of titles, Marcus, with a shrug, said he probably wouldn’t buy one.
- Will Publishers Pay For The USPS’s FSS Fiasco?
More than seven years after it began rolling out, the billion-dollar system that was supposed to revolutionize how publications and other flat mail are handled is still making the U.S. Postal Service less, not more, efficient.
- How Publishers Squeeze New Traffic Out Of Their Old Content
A couple years ago, publishers decided they had to start wringing more money out of their old content. Today, some of them are practically selling the photos that hang on their office walls, but the fruits of these labors are sprouting.
- Fashion Magazines Grapple With How To Cover Pre-Fall Collections
Pre-fall fashion collections may be important for retailers and designers alike, but for those in the fashion media, covering the season has become a point of contention.
- Relevant, Vibrant & Still The Largest Circulation Magazine In The Country With Over 37 Million Readers
AARP The Magazine is a mass-circulated publication that makes no apologies for its print prowess and passionate nature regarding ink on paper.
- Top Tech And Media Predictions For 2017 undefined
It’s that time of year again when forecasts are made for where the publishing and tech media trends are heading in 2017. So, here’s a round-up of predictions from the top commentators.
- The Latest Crucial Role At Publishers: The Programmatic Analyst
Google and Facebook account for roughly 70 percent of all digital-advertising spend, and competition is fierce among newspapers for the remaining 30 percent.
- For Sale: Condé Nast Treasures
Condé Nast Publications might be sitting on a gold mine: its archive of some eight million photographs and illustrations from Vanity Fair, The New Yorker, Vogue, Architectural Digest and other magazines.
- Under Its New CEO, New York Magazine Is Branching Out Into More “Voice-Y News Products”
New York magazine will be 50 years old next year, and though in that time it’s suffered a couple bumps and bruises — its print edition went biweekly in 2014 — it’s often come out stronger on the other side.
- Why Some Publishers Are Sticking With Medium, For Now
This week’s news that Medium is laying off 50 employees and closing its offices in Washington, D.C. and New York came as a surprise to the stable of news organizations that signed up to use the site as its publisher.
- Email, Mobile Are Key To Building Reader Loyalty
Digital media has brought a lot of challenges to the publisher’s door. One of the biggest is the challenge to reader loyalty. In the good old days, most readers had limited choice; sometimes if they didn’t read your newspaper or magazine, they didn’t read
- Facebook Is Going To Start Showing Ads In The Middle Of Its Videos And Sharing The Money With Publishers
Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos.
- The Winners And Losers In Magazine Media: 2016
In many ways, 2016 sucked. Except for the stock market; if you were in the market, it was a bang-up year. Or if you were a Chicago Cubs fan. Otherwise, let’s be honest, 2016 was bleak: too many American icons died, our planet’s temperature grew ever warmer, and Kanye West’s ego still roamed wild
- Meredith Woos Time Inc. Again
After dating a few years ago, then taking some time off and seeing other companies, publishers Meredith Corp. and Time Inc. may be getting back together. At least that’s what Meredith hopes.
- Publishers Are Using Medium To Entice Readers And Try New Types Of Content
When Washington Post writer Geoff Edgers wrote an article about tracking down a lost violin in March this year, he took to Medium, home to long-form essays and think pieces, to explain the reporting process behind the final feature.
- Hearst Starts Talks To Buy Some Of Time Inc. Magazines
Hearst Corp. executives are said to be interested in taking a peek at some pieces of the Time Inc. empire if it were to be bought and busted up.
- UBM Takes Several Titles Digital-Only As Strategic Shift Continues
The Americas division of the global B2B information firm, which has not been shy about its aggressive transition from trade publisher to “events-first” company.
- Amazon Wants To Help Publishers Make More Money From Ads
Amazon is pushing further into ad technology with the release of two new products aimed at helping web publishers make more money from digital ads.
- 10 Tips For Choosing A Magazine Printer
The United States has more than 20,000 printing businesses. When it comes to producing magazines, you can probably ignore at least 98% of those.
- Q&A With Stand Magazine’s Dwayne Hayes
“I’m just a huge fan of print. When I read something, I want to grab it in print. When Borders (Bookstore) was opened, I would go there during my weekly Friday afternoon routine when I would get out of work early.
- Is OTT Video A New Premium Opportunity For Publishers?
Every media brand is chasing the ad dollars into digital video, but some publishers also see in the new distributed and over-the-top video environments a more direct revenue stream from consumers.
- In The Shadow Of Facebook, Twitter Loses Traction With Publishers
Social publishing is becoming a zero-sum game. As media companies clamor for reader attention on Facebook, Instagram and Snapchat, there’s one place that’s getting less attention: Twitter.
- ‘Domino’ Magazine Opens Pop-Up Store Sponsored By Target
Home decor magazine Domino has opened its first brick-and-mortar pop-up shop, located in lower Manhattan and sponsored by Target. The store features products curated by Domino’s editorial staff and inspired by the magazine’s winter issue.
- More Publishers Turn To Content-Recommendation Networks
The “around the web” ads that populate big news sites are not without their detractors, but these ads are growing in number, not waning.
- Condé Nast Shutters Print Edition Of SELF
After 37 years, Condé Nast is shuttering the print edition of Self and taking the brand digital-only, the company announced today.
- Red Magazine Partners With Sofa Workshop To Create Sofa Collection
Red Magazine, published by Hearst Magazines UK, has teamed up with Sofa Workshop to create a collection of sofas in collaboration with the editorial team led by Pip McCormac, Red’s Associate Editor (Living).
- Shorthand Wants To Help Publishers Create “Gorgeous” Stories On A Budget
As publishers continue their search for meaningful ad revenue online, it’s becoming increasingly clear that quality trumps quantity when it comes to audience attention.
- Publishers Bet Big On ‘Special Editions’
Bookazines and special interest publications offer struggling print magazines high-margin revenue opportunities and the promise of new readers.
- Publishers Are Going Notifications Crazy
Publishers have quickly realized the power of mobile notifications in drawing people back to content, so naturally they’re at risk of overdoing it.
- Vevo Publishes Its First-Ever Print Magazine To Promote Slate Of Emerging Artists
Vevo is relying on an unlikely promotional vehicle for its newest slate of up-and-coming artists: The major label-owned music video platform published its first-ever print magazine this week
- The Publishing Industry Is About To Get More Diverse, Thanks To This New Internship Program
Whether it’s through social media, online publications or print magazines, we’re constantly consuming information.
- In Spreading The Gospel Of Print, Publishers Face An Identity Crisis
In the court of public opinion, the burden of proof often falls upon those who seek to dispute conventional wisdom.
- Are Publishers Really Putting Their Audiences First?
What a time to be alive… the people, fresh from taking the U.K. out of Europe, are sending a reality TV star to the White House and the brightest brains of our society didn’t have a clue what was coming up in the elevator.
- Luxury Magazines’ Real Strength
Last night I spoke on BBC Radio 4’s The Media Show about the state of the magazine industry. Given the ten minute slot dedicated to the topic we were only able to give some top-level conclusions about the health of UK magazines
- Airbnb To Launch Magazine
One of the world’s most iconic tech startups is reaching for a traditional medium as it seeks to build brand awareness and loyalty.
- Still In Vogue: Luxury Magazines Defy Print Market Gloom
With 100-year-old Vogue and design and lifestyle bible Wallpaper producing their biggest-ever issues – and “handbag” size pioneer Glamour seeking to bulk up to a bigger, glossier edition
- How Publishers Will Wring More Money Out Of Their Gift Guides
The holiday shopping season officially kicks off on Friday, and with ad revenue harder to come by, publishers are trying to get readers to spend more money with them this year.
- In Spreading The Gospel Of Print, Magazine Publishers Face An Identity Crisis
In the court of public opinion, the burden of proof often falls upon those who seek to dispute conventional wisdom. That’s the idea, at least,
- With its own election looming, France sees an influx of US publishers
In the last 12 months, American publishers, including Mashable, Business Insider and, as of last week, Forbes
- Not Just Another Cooking Magazine
You can cook off of a screen or a Kindle or an iPad, or whatever you want, but most people don’t. And so print is extremely useful.
- How Hearst’s Executives Of The Year Are Building A Magazine Company For The Future
If Hearst Magazines had a theme song, it might be the 1966 Motown classic “It Takes Two.” Because if there’s anything that can be credited for the 129-year-old publisher’s enduring success in the often-perilous magazine business.
- This Magazine Subscription Has No Co-Pay
Most industries have lots of creative people who focus on how to sell the companies’ products and services. But in my industry, magazine publishing, some of the most creative work goes into figuring out how to give our products away.
- Increasing Advertising Sales In Difficult Times
According to PCS, its industry knowledge and broad customer base have told them that publishers need a new approach to advertising sales and CRM in the 21st century.
- Publishers Brace For What Happens If Facebook Stops Paying For Live Videos
Publishers that get paid by Facebook to produce live videos know the glory days might not last forever. Last spring, Facebook signed up nearly 140 media companies and celebrities
- A Rising Threat To Regional Magazines
When any regional publisher gets asked about competition, it is assumed, “Well, you have none right”? Usually this is because only one subscription-based regional lifestyle publication can exist in most markets.
- Are Publishers The New Quarterbacks?
For many digital campaigns, a brand marketer may engage at least three ad agencies, and multiple, often siloed, teams within each agency in order conceive and execute a campaign.
- Bringing The Human Soul & Style Together In The Most Wonderful Of Ways
Heart and soul for the brand, two of the most important passions a magazine maker can have. Add in an honesty that goes much deeper than just the pages of the magazine.
- A Guide To Digital Experience Management For Publishers
Digital experience management (DXM) refers to providing superior customer experiences through a judicious leverage of strategy, technology, and process.
- How Publishers Are Using Slack Bots Internally And Externally
Bots, in some form or another, have been a part of Slack’s offering since it launched in 2013. The communications tools now has 4 million daily active users, up from 2.3 million in April
- Facebook Says It’s Not A Media Company, But It Just Bought A Tool For Publishers
Facebook has repeatedly insisted that it’s not a media company. On Friday, it bought one of the most powerful Facebook-focused pieces of software that media companies use to`do their jobs.
- Mobile Is Key Driver Of Magazine Audience Growth
Mobile Web growth is the biggest indicator of overall magazine audience growth, according to the latest Magazine Media 360 Brand Audience Report, released this week from The Association of Magazine Media.
- Email Marketing Continues To Confound Publishers
Despite email’s long-established role as a critical marketing channel for publishers, diverse challenges remain and, when it comes to return on investment, uncertainty persists.
- One Man’s Passion For The Brands He Believes In Makes Selling The Magazines
“Some of those things were super-hot, red-hot at the time, and then they simmered down. They worked for a lot of marketers, and they worked for a lot of magazine brands to bring exposure to the consumers out there for both the magazine brand and for the advertiser that locked into and surrounded themselves with that.
- Is Magazine Binging A ‘Thing’ Yet?
Since the concept of digital magazines surfaced more than a decade ago, it has remained unclear when, where, how and even whether consumers really wanted a print-like experience on digital screens.
- Publishers Are Using Their Newsletters As Labs For New Offerings
The email newsletter has gone from being an afterthought for publishers to a platform unto itself. Today, the newsletter is a petri dish, where audience-development teams tinker with audience segments, trying to figure out what their most engaged readers care most about before investing in more similar content.
- Publishers Reconsider Sponsored Links
Media outlets are growing tired of sponsored links. The main reason is that in a time when more people than ever doubt the media’s legitimacy, the links can sometimes lead to incorrect or even offensive articles.
- The Future Of Publishing: Form, Functional And Fashionable
With most publishers still battling the rise of the smartphone as content distributor, it may seem premature and harsh to heed publishers against the “next big thing”. Yet, warns Piet van Niekerk, if sharing content on wearables is not on your radar, you may have already missed the boat.
- How Free City Magazine Publisher Shortlist Media Is Expanding Into Video
When news hit earlier this year that a woman working for a finance company in London was sent home for wearing flat shoes, Shortlist Media, which publishes weekly, free city magazines Stylist and Shortlist, scored a point for equality by filming blokes going to work in heels. The result was a 23 million views across social media.
- Publisher’s Pain Management: Here’s The Solution!
As entrepreneurs, niche publishers wear many hats. And even though sometimes it seems easier to just do it yourself rather than take the time to explain it to someone else, that’s short-term thinking.
- The Future Of Publishing: Form, Functional And Fashionable
With most publishers still battling the rise of the smartphone as content distributor, it may seem premature and harsh to heed publishers against the “next big thing”.
- Are Magazine Covers A Contrarian Indicator?
FINDING a reliable way of timing the market is something that has eluded the greatest investment minds in history. That is why many people are tempted by the “magazine cover indicator” as a contrarian signal.
- New Food Magazine Might Be In The Works
When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront.
- ‘It’s All Powerful And It Knows It’: Publishers Reveal Their Biggest Challenges With Facebook
It’s Facebook’s world, and digital media companies are just living in it. At the whim of capricious algorithm changes and vague avenues toward monetization, publishers have no shortage of gripes with the social network.
- Making Content Marketing Work For You
Content marketing, like so many emerging forces in the publishing business, could either be the savior of the industry or the death of media as we know it — it all depends on who you ask.
- Print Advertising Standing Up To “Challenging Backdrop”
The Advertising Association and Warc Expenditure Reportreveals quarterly UK advertising spend on direct mail, magazines, regional and national news titles, out-of-home signage, radio and television and gives forecasts for the coming two years.
- Google Amp Gets Mixed Reviews From Publishers
Google is stepping up its efforts to serve speedy content to mobile internet users with its Accelerated Mobile Pages, but the initiative is getting mixed reviews from publishers as some worry about its impact on their advertising revenue.
- New York Magazine Turns A History Of Shopping Recommendations Into A New Online Revenue Stream
“Service journalism” got renewed attention this week with the news that The New York Times shelled out $30 million for The Wirecutter and The Sweethome.
- Magazine Publishers Are Changing The Way They Work. But Will It Be Enough?
One truism of the media industry in 2016 is that there’s seemingly no end to the restructurings and reorganizations that are swiftly remaking companies across the publishing landscape.
