As the co-founder of a business-to-business (B2B) agency, things have become more difficult over the last few years for both our agency and our clients.
Under pressure from falling ad spend to media businesses and tooth-and-claw competition from rivals for subscription money, publishers are having to scale back both the types of content they cover – and that’s a good thing.
The already fading interest in the “Yanny vs. Laurel” debate to which we were all subjected a week ago lends further credence to the idea that social media’s one universal truth is: “What works today, won’t tomorrow.”
Tear down those old, traditional database silos of print and digital. Think instead about an integrated audience database.
Facebook’s new ad-labeling policy has come under fire from publishers who are concerned that their news articles will be treated as political advocacy ads.
There are countless free newsletters in B2B publishing, as well there should be. Newsletters do great things.
