The Media Minute 06.05.2018

When preparing to launch a startup, the first essential step entrepreneurs need to take is put a marketing strategy in place. However, for many startups marketing on a limited budget is not as easy as it sounds.

At this year’s Ops in June, we’re going to be talking a lot about the ways in which advertising in B2B can be similar to B2C (there’s a place for branded content, and for programmatic!), and how it’s dissimilar (scale is always one of the kickers).

A journalist, on average, spends 6 hours a week transcribing audio, which not only slows down the reporting process but also decreases newsroom productivity.

Last summer, in a hunt for new product ideas, Politico turned to its employees. The publisher held a “Shark Tank”-style competition, a first for the company, where staffers from across the organization pitched ideas for new and improved products.

Publishing Executive has released the results of its second annual survey on which technologies publishers plan to buy, the objectives behind their investments, and which technologies they expect to drive the most revenue.

Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, gave her annual Internet Trends report presentation at Recode’s Code Conference yesterday, revealing more declines in print ad spending.

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