Here’s a fast fact: 50% of sales time is wasted on unproductive prospecting. (The B2B Lead)
- Magazine Manager client, Harris Publishing, now owns the rights to PrintFlic, technology which instantly turns print into video allowing printed pages to come to life.
IDAHO FALLS, IDAHO—Cloud-born media content may be all the rage these days, but if you’re looking for substance, it’s hard to beat the purely organic experience of thumbing through a quality full-glossy magazine.
If you are working in today’s challenging publishing industry, chances are you could use a few shortcuts for boosting profitability. After all, publishers are masters of creating high-quality content, but great products do not always equate to making more money.
It may seem strange that we are seeing a resurgence in independent magazines in an era where traditional print has never been more unstable.
Digital advertising is competitive and the subscription business is tough, but digital publishers are finding hope in small-dollar donations.
In the summer of 1973, as I was preparing to enter my junior year in college, Harper & Row published “The New Journalism,” an anthology of articles and book excerpts by the likes of Truman Capote, Norman Mailer and Hunter Thompson.