The Media Minute 03.27.2018

I was recently at the Ricoh Marketing Innovator Symposium in Boulder, Colo., which attracted a range of attendees from the print, brand and agency worlds. One of the key takeaways from the event centered around the generational divide — different age demographics don’t just want different messages, they want different messaging platforms and different forms of communication altogether.

Hispanic-owned businesses represent one of the fastest-growing segments of the U.S. economy right now. Most Hispanics are fluent in Spanish, and often speak the language with their peers and customers. Yet, B2B web content isn’t translated into Spanish nearly as often as it should be.

It’s here. Yesterday Google launched Subscribe with Google – the simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results.

When Facebook CEO Mark Zuckerberg indicated that Facebook Groups were a new priority, publishers dutifully created a bunch of them. To monetize them, they have gotten creative, selling sponsorships to brands, using their members for focus groups and eyeing members as potential subscribers.

It’s not always the case that print magazines with the biggest audiences outperform their 12-month readership averages in a given month. But it certainly was in December 2017, when People (adult issue audience: 53,061,000) achieved a maximum score of 140 in GfK MRI’s Issue Specific (IS) Readership Study for its December 11 issue, featuring Prince Harry and future-royal Meghan Markle on the cover—meaning the issue was opened by at least 40 percent more readers than a typical issue of the magazine.

Bloomberg is among potential acquirers who have circled Fortune magazine, The Post has learned.A deal to sell the storied financial title — founded by Henry Luce in 1929 — could come in the next few weeks, according to one source. Others, however, cautioned that a quick sale was not guaranteed, saying the negotiations were fluid

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