Findings from the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte, reveals publishers experienced a 5.6% growth in total digital revenue in 2017 compared to 2016, rising to £365.5m. The increase was fuelled by a 27% annual revenue increase from display advertising.
In March, Horizon Media hosted a blockchain summit and brought together platforms to discuss how they are working with the technology. The conference was meant to educate the agency about blockchain as much as enthuse its publisher clients.
Google’s header-bidding platform, which it calls Exchange Bidding, become generally available Wednesday to all publishers using DoubleClick for Publishers (DFP).
Time recently published a story detailing the inspiration women were taking from the 2018 Women’s March to pursue public office. It looked at how the movement attempts to turn motivated anger into political change and was a no-brainer for serving as the cover story of the January 29 issue.
Email open and click-through rates are on are a three-year high, mostly because of better targeting, according to a study by The Relevancy Group, collaborating with OneSpot.
With GDPR only a matter of weeks away, the need for publishers to get legally compliant is becoming more urgent than ever. However, on certain issues there is confusion surrounding GDPR and its various ramifications.