Beyond Mere Efficiency: Where AI Users Stand On Advertising, Agentic Commerce

The increased use of genAI tools is undeniable, even if the acceptance of advertising within those tools isn’t as universal.

“Ad-supported models have become the standard in social media and video streaming, but the personal assistant nature of generative AI creates a higher bar for intrusion,” says Mod7’s Beyond AI Adoption report. “Mod7 data supports this assumption, with 61% of current genAI assistant users who find advertising an intrusive or unacceptable model for these tools.”

 

New York Times Chief: How and Why Publishers Should Fight AI ‘Tsunami’
New York Times chairman and publisher AG Sulzberger has urged publishers to do more to fight the oncoming “tsunami” from AI giants jeopardizing the information ecosystem. Sulzberger set out ways for news companies “both to stand up to abuses by AI companies and to prepare our own organizations to succeed in this new era” in a keynote speech …

 

Brand-Safe — And Not-So-Safe — News 

New and revealing analysis of ad-supported news content on FAST channels shows that nearly 36% of “news scenes” are fully brand-safe, according to research from Wurl, the streaming subsidiary of AppLovin. The bottom-line analysis reveals there are significant reasons to buy news content, “meaning advertisers who avoid news scenes altogether are leaving money on the table.”

 

CFOs Lead With AI In Their Growth Playbook

58% of CFOs worldwide cite increasing AI technology investments as a top growth strategy, putting AI ahead of expanding product offerings (53%), hiring (47%), and new-market expansion (46%), according to a survey from Coupa.