Local Ad Landscape: Search’s Slide And The Rise Of Digital Display
Local advertising reached more than $150 billion last year, according to Borrell Associates’ recent annual report, with digital display and social media advertising further separating itself from the long-reigning Search as “the largest single slice of the local advertising pie.”
US Publishers Tell Common Crawl To Stop Scraping And Delete Archive
Digital news publishers in the US have raised “significant legal concerns” over the scraping of their content by Common Crawl Foundation. Trade body Digital Content Next (DCN), which represents many major US publishers, has sent a cease and desist letter via its lawyer to the web archive creator. They called on Common Crawl to immediately stop “scraping, retaining, or sharing copyrighted, paywalled, subscriber-only, or otherwise protected content from DCN member companies in its datasets.”
Data Detours: Personalization Is Hurt By Quality Issues, Tech Limitations
Marketers are hampered by data quality issues and lack of automation, problems that drill right down into email. AI might provide some relief, judging by a new study titled “The 2026 AI and Marketing Performance Index,” from GrowthLoop, working with Ascend2.
Search engines are still the most common starting point for early B2B research. They’re fast, familiar, and make it easy for buyers to quickly scan pricing, features, and technical details across vendors. But search is rarely the destination — it is a navigation layer.
