A forum for the print and
digital publishing industries

• A.H. Belo Corp. Creates a Pair of Marketing Services Divisions

A.H. Belo Corp., owner of the Dallas Morning News, has created a pair of marketing services divisions in an effort to better serve its clients.

• What Happened to Creative Subscription Marketing for Magazines?

As an outspoken advocate of newsstand sales and someone with experience in circulation marketing, I find there is a correlation between the loss of newsstand sales and the reduction in creative direct response subscription marketing.

• Seven Significant Advertising Topics To Watch For In 2018

We’ve seen some serious disruption in the marketing world throughout 2017. As new technology emerges and people start to interact differently with their favorite brands, companies are being forced to reconsider how they connect with the marketplace.

• What’s IN and What’s OUT for Publishing in 2018

What would be late December without our annual What’s IN and What’s OUT List? As always, we’ll leave (most of) the politics, celebrities and sports stuff to others and stick to our own topics.

• Three experts share publisher expectations for 2018

It’s been an eventful year for magazine media around the world. There was company consolidation and mergers.

• Focused on the Road Ahead, Here’s Where Publishers Will Be Investing in 2018

Elizabeth Green, CEO and Founder, Brief Media
Folio: Where will you be primarily focused in 2018, based on your sense of the market?

• The Mr. Magazine Manifesto 2018: Never Stop Learning

I came to America in 1978 as a student of magazines and 40 years later I continue to be a student of magazines.

• Why Source Media Is Betting Big On Paid Content

An interview with Allison Adams, the B2B media company’s newly hired chief subscription officer.

• Best Of 2017: Facebook, Subscriptions And Commerce Were The Big Themes For Publishers This Year

2017 was the year Facebook emerged as the media gatekeeper.

• Ziff Davis’ Vivek Shah On Publishers’ E-Commerce Fever: ‘You Need To Have Credibility’

Vivek Shah, CEO of J2’s Ziff Davis, knows a thing or two about surviving digital transitions.

• Death Of Magazines ‘Overplayed’ As Titles Bid To Fight Facebook Effect

Despite a torrid year, leading media agency says UK consumer magazine market has been ‘seriously undervalued’ by marketers

• Alabama Publisher Buys 3 Mississippi Weekly Newspapers

Publishers of a weekly newspaper in Alabama are buying three weekly newspapers on the Mississippi Gulf Coast.

• Quality Or Quantity? Depth Can Be A Metric For Both

Data-driven teams focused on publishing great content and growing their business always need to be asking how they can maximize their potential.

• Best Magazine Covers 2017: Sarah Oakes, Gourmet Traveller

Editors select their most significant covers from the past 12 months.

• Gannett Focuses On Memberships, Digital Growth

Gannett CMO Andy Yost says 2018 is “the year of brand appraisal,” and the time to focus on growing memberships.

• Why Publishers Are Shifting Focus To Engagement Metrics Over Pageviews

Metrics is one of those words… one of those soulless new media words… Modern.

• Editors’ Picks: Our Favorite Magazine Stories Of 2017

As the year comes to a close, top editors weigh in on the magazine articles that moved them the most.

• Opinion: Publishers Look To Regain Control In 2018

With ad fraud scandals and brand safety mishaps hitting the headlines in 2017, the past year has proved turbulent for advertisers, media agencies, and publishers.

• Facebook Plans To Stop Paying Publishers To Make News Feed Videos

Multiple publisher sources said Facebook no longer plans to pay publishers and other video makers to produce videos for the news feed.

• We’re Still Here: Media Buyers Keep The Print Faith

The magazine industry collectives may not want us to count ad pages anymore (or even ask about them), but surely they’re still here.

• Niche Publishing In 2018: It Won’t Be Boring!

Wouldn’t a luminous crystal ball be great? At least some cool super-powers would be nice.

• DRINK UP, PUBLISHERS: 3 WAYS TO SPRUCE UP YOUR PUBLISHING PROFITS IN 2018

Ho, ho, ho! If you are a publisher, you are probably due for a very happy New Year. For many of us, 2017 was the year we mastered the art of banging our heads against the wall. After all, any organization that merely touched publishing probably felt a pinch.

• Why Recirculation Is A Key Metric For News Publishers In 2018

Readers have never enjoyed greater access to content and the media industry has never been more competitive.

• Marshall Loeb, Editor Who Shaped Money And Fortune Magazines, Dies At 88

Marshall R. Loeb, a business journalist who turned a floundering Money magazine into one of the nation’s most successful publications in the 1980s and then led a similar revival at Fortune, died on Saturday in Manhattan.

• ‘You Have To Love The Complexities’: Publishers Confront Challenges In Growing Events

Events have become a go-to revenue source for publishers, but growing a profitable business is not without its challenges.

• M&A: Are You Making All The Right Moves?

If you are a niche publisher contemplating expansion or sale, there are plenty of questions to make you crazy and keep you awake at night.

• Hearst Magazines’ Joanna Coles To Samir “Mr. Magazine™” Husni: “Print Is Never Going To Go Away… It Will Continue To Evolve And Remain Relevant.

I think you’re seeing a move-back to print; a move-back to the appreciation that print is restorative; it’s actually information that you take in.

• Introducing Digiday Magazine: Year In Preview 2018

We are wrapping up the year by wrapping up the eighth issue of Digiday magazine, which is part of our premium membership program Digiday+.

• No Longer Just Purveyors Of Ad Space, Publishers Must Learn To Sell Their Content Expertise

Forrester predicts that 2018 will be the year that the display advertising bubble bursts, and that brands will significantly reduce their ad spend.

• Is The Digital Content Bubble About To Burst? For Some Of The Publishers Chasing The Broadest Scale, Maybe

A new study from the Reuters Institute examines the strengths and weaknesses of seven globally ambitious news companies.

• New Digital Magazine Reporter Will Focus On Investigative, Participatory Journalism In Luxembourg

A new digital magazine that aims to take a more analytic, in-depth and participatory approach to investigative journalism in Luxembourg has raised more than €150,000 in crowdfunding ahead of its launch in March 2018.

• Aging With Grace: Aarp The Magazine Keeps It Vibrant

Bob Love, editor-in-chief of America’s most widely circulated print magazine, on defying stereotypes and growing a 60-year-old brand.

• Women Made Time’s Person Of The Year Issue Possible From The Reporting To Designing

Time national correspondent Charlotte Alter pointed out after Wednesday’s reveal of the most influential person.

• Unimpressed With Revenue, Publishers Want To Sell Their Own Ads On Facebook Video Shows

Facebook’s ambitions to produce TV-like content has a problem: Creators still aren’t happy with the money they’re making off commercials and sponsorships Facebook sells.

• How Publishers Are Using Augmented Reality To Bring Stories To Life

Print sales might be on the rise, but that does not mean publishers are turning their backs on digital content altogether.

• What Publishers Need To Do About GDPR

The EU’s General Data Protection Regulation (GDPR) goes into effect May 25, 2018.

• Forrester Predicts Painful “Ad Correction” For 2018—Here’s What They’re Missing

Earlier this month, when Forrester released their 2018 predictions guide, one prediction in particular piqued marketers’ and advertisers’ interests.

• Is A Tech Transformation Your Holy Grail?

Sometimes niche publishers think about technology as the one thing that will transform their business and boost revenues.

• Hearst Magazines: Strong & Steady Leadership From Two Men Who Know How To Sail Through The Disruptive Waters Of Constant Change

We like to make money. We think there is money in print and more print, and we like to make money and grow profits in digital.

• 5 Ways Publishers Can Borrow From Dotcoms To Convert More Customers

With increased competition, and the growth in internet content and niche media, publications are rethinking their formats, revenue streams and tech tools for engaging readers.

• Time Inc. Sells Sunset To Private Equity Firm For $20M: Sources

Sunset, a magazine that began as a railroad journal in 1898 to encourage people to travel to the West Coast, was sold Thursday by Time Inc. to private equity firm Regent LP, the companies announced.

• Ad Age’s Magazines Of The Year 2017: See All The Winners

When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Condé Nast, Hearst, Meredith, Rodale and Time Inc.

• Data Leakage Devalues Publishers’ Biggest Asset — Their Audience

I’ve worked on countless media kits. Every one of them talks about how well the publisher knows its audience.

• Magazine Brands Credit Video For Increased Social Engagement

Numbers show that consumer attraction to sight, sound and motion is undeniable

• Hearst Magazines UK CEO James Wildman: ‘The Media World Is Turning Into A Messy Place’

Hearst Magazines U.K. CEO James Wildman, who took up the post this April from Trinity Mirror, has a familiar mandate for magazine publisher.

• Publishers Find Ready Market In Holiday Shopping

With Black Friday behind us, and the holiday season stretching out ahead, retailers are looking for that seasonal bump in business. So are traditional publishers.

• By 2019 Two-Thirds Of Global Display Ads Will Be Traded Programmatically

Two-thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, worth $84.9 billion, according to Publicis Groupe Zenith’s latest report, Programmatic Marketing Forecasts.

• Digital Publishing: Why Email Newsletters Continue To Succeed For Newspapers

With most things, the late, great David Carr was ahead of the curve.

• What The Blockbuster Sale Of Time Inc. Means

The $3 billion Sunday evening sale of Time Inc., long the king of magazine companies, is stunning for not being stunning.

• Conservative Billionaire Koch Brothers Give $650m To Help Meredith Buy Time

Texans will not get a say in editorial decisions, says Meredith, as it hails ‘transformative’ deal to merge magazine stables

• Fake-Ad Operation Used To Steal From Publishers Is Uncovered

Adform says ‘Hyphbot’ scheme created fake websites, nonhuman traffic to scam advertisers of more than $500,000 a day

• Where Is B2B Media Going? It’s Anyone’s Guess

The B2B publishing and information industry, like the greater media ecosystem as we know it, is in the midst of an inexorable, irreversible, and unrelenting period of change.

• 6 Ways To Grow Revenue With Digitally-Printed Magazines

Magazine publishers typically develop informal rules of thumb to help speed decision making and proposal writing.

• 30 Under 30 Media 2018: Meet The Young People Driving And Defining Content

When asked about her biggest wins of 2017, Jazmine Hughes, associate editor of New York Times Magazine, listed a couple of expected accomplishments.

• It Can Be Done! A New Way To Generate Revenue

In-house services can provide recurring revenue and growth for your business!

• In Search Of A Healthy Future, Alt Weeklies Experiment With Stories And Revenue Strategies

With the closure of alternative weeklies in Baltimore and Philadelphia—and the Village Voice’s decision to end print publication after 62 years.

• Digital Media Struggles To Survive Technology’s Chokehold

The economic strains of technology on the entire media landscape are intensifying.

• Holiday Cards And House Ads: The Role Of Publishers’ Content Studios Is Ever-Expanding

On any given day, Time Inc.’s branded content studio, The Foundry, is churning out campaigns for advertisers, to the tune of more than 1,000 over the past two years.

• Condé Nast’s President & CEO, Bob Sauerberg, To Samir “Mr. Magazine™” Husni: “I Think That Print Is Really Here To Stay; Consumers Just Love It.

“We’re building a big experiences business. It’s not just that everything is going digital, consumers also want to have real experiences. And we see that as a big business.

• Meredith Bid For Time Inc. Said To Be Backed By Koch Brothers

Time Inc. is said to be in talks to sell itself to the Meredith Corporation, in a deal backed by Charles G. and David H. Koch, the billionaire brothers known for supporting conservative causes.

• 2018 Publishing And Advertising Predictions

This year has seen some seismic shifts in the publishing and advertising industries as major issues such as transparency and brand safety have taken centre stage.

• Opinion: Future Proofing Publisher Brands

Publishers’ brands are in a state of flux.

• Meredith Launches ‘Better Homes & Gardens Insider’ Membership Program

The launch of the brand’s newest program comes at a time of recent advertising success.

• Highlights From The Publishers Conclave

We now live in a world where publishers offer creative design and content services to their advertisers, and ad/marketing agencies publish custom magazines.

• Are Readers The Answer To Publishing’s Revenue Question?

Not too long ago, video was the answer to any question about the future of publishing revenues

• Dujour Magazine: The Superlative Of Luxury Magazines – Setting The Standard High By Concentrating On A Dual Audience, Online And Offline

It was time to create something that didn’t exist, that conformed to what 2012 was bringing on and what 2017 today has really embraced, which is publishing a high-quality product on the highest-quality paper stock; a quarterly book.

• This Project Aims To “De-Flatten” Digital Publishing By Matching The Best Content With Premium Ads

Can an algorithm sift through piles of content to deliver top advertising dollars to top quality journalism?

• Amazon’s Ad Business Will Get Another Boost With The Rollout Of A New API For Self-Serve Ads

Amazon is beta testing an application programming interface for Amazon Marketing Services, the part of its ad business that encompasses self-served Amazon ads, including its paid search platform.

• Mirabel’s Marketing Manager Announces Zapier Integration

To help improve the process of attracting and acquiring new clients, Mirabel Technologies, creator of The Marketing Manager lead identification and marketing automation CRM platform, has developed an integration shortcut that automates the flow of data between its own system and third party applications using Zapier, a leading web integration platform designed for non-technical users.

• Intent Holds The Key To Driving Value And Yield For Publishers

Using data modelling to boost audience insight and pinpoint those consumers ready to make a purchase can increase value to advertisers.

• Where Will You And Your Magazine Business Be In Five Years?

For the record, I stay up to date on many blogs, threads, and various news chains.

• ‘In The UK, It’s About Survival’: Why UK Publishers Aren’t Going All-In On Video

While publishers in the U.S. have “pivoted to video” in droves, those in the U.K. haven’t done so to the same degree, due to a smaller market, fewer VC-backed publishers and comparatively less reliance on Facebook.

• Building Out Their Brands, Retailers Look To The Power Of Print

Newcomers to publishing produce a pair of high-quality coffee-table books for their customers.

• It’s Time For Publishers To Build Trading Desks Of Their Own

With social media dominating the way readers find and consume content, digital publishers are faced with daunting challenges.

• Condé Nast’s New Culture Collection Tsar, Chris Mitchell: Bringing The Diverse Strength & Power Of Individual Brands Together For A Solid Future

The power of the brand as a whole is a vital component to the health wheel of publishing.

• Video Publishers On What Happens After Facebook Stops Subsidizing Video Content

Unsurprisingly, Facebook was top of mind among video publishers at the Digiday Video Anywhere Summit.

• Some Day You May Sell. Start Preparing Now!

Some day, whether in two months or five years from now, you might think about selling your niche media company.

• Why One Food Magazine Has The Best Thanksgiving Battle Plan

Both Time Inc.’s Food & Wine and Condé Nast’s Bon Appétit think they have the best battle plan, but only one can be better.

• ‘We’re cleaning up the mess’: Publishers prepare for a post-autoplay world

Autoplay has become synonymous with publishers putting monetisation ahead of user experience.

• In the hunt for reader revenue, publishers give micropayments another look

Micropayments haven’t delivered on their promise to save the publishing business. But publishers are finding new uses for them in the hunt for new subscribers.

• In Race to Win Subscribers, Some Publishers Have a Head Start

As Google and Facebook gobble up an ever-larger share of the digital advertising pie, subscriptions and other paid content offerings have been pitched as an antidote for publishers’ financial woes.

• $250,000 grant will help local news outlets identify more ways to make money

Chicago – Local Independent Online News Publishers announced a grant of $250,000 that will go toward helping local newsrooms find sustainable business plans using advertising, sponsored content, email newsletters and native advertising.

• How Medium is attracting premium publishers to its partner program

HUnlike other Medium partners, they’re not paid per clap: “Medium has derisked it for us by providing financial value while creating opportunities for us to establish direct relationships with readers.”ow Medium is attracting premium publishers to its partner program

• Artificial Intelligence Is Coming for Publishers’ Analytics

A four-year-old London startup called Echobox found traction in Europe and is poised to further expand in the U.S. with its AI-assisted social media product.

• Media Sales: What We Fear Most and How to Overcome It!

It’s Monday and the usual fear, terror and loathing has set in. No, it’s not the upcoming sales meeting, it’s Halloween.

• UK publishers lose nearly £3 billion revenue annually due to ad blocking

OnAudience.com, part of the Cloud Technologies S.A. group, which provides Big Data tools and services for online marketing in over 40 markets, has launched a global report into ad blocking.

• Media agencies are rising to leadership challenge by transforming ourselves for the better

Every business needs a purpose. A business without one will eventually fail, and even a well-defined purpose doesn’t guarantee success.