The Media Minute 01.21.2020

It doesn’t take a genius to figure out that 2020 will see more magazine closures and more experiments with reader paywalls. Here are eight, or maybe nine, not quite so obvious publishing predictions that will help you prepare for the year ahead:

Back in September, I logged onto Twitter one day and saw that the actor Shia LaBeouf was trending. At the time I had only a passing familiarity with the actor; I’d seen him in a few movies, but none of his performances had stood out to me.

Assembly Bill 5 has been in effect only for a few weeks in California, but any hopes that media managers had that they could sidestep its effects have already been dashed.

The Media Rating Council announced it has revoked accreditation for measurement services from Extreme Reach, Hulu and Protected Media, and denied accreditation for a service from DoubleVerify.

Audience and community marketing are more critical than ever for success (and revenue). Melissa Chowning has one of the best plans we’ve seen to get your audience development in the fast lane — check it out.

Arkansas-based Crittenden Publishing Co., Inc., and Tennessee-based Germantown Publishing Co., Inc., have sold their newspapers and related publications to Paxton Media Group, effective Dec. 31, 2019.

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